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Weekend "Fusion" Breakfast at House of Thai (Formerly Thai House Express on Larkin) [San Francisco]

soupçon May 20, 2013 09:30 PM

I stopped by House of Thai (nee Thai House Express) today, and noticed a sign in the window announcing an event called "Fused Breafast and Thai Breakfast Concept.". It appears to be a weekend popup of sorts, featuring "Executive Chef Christopher Williams" It actually appears to be primarily New American breakfast fare (try a "Tenderoin Elvis") with some gratuitous nods to its Thai host.

http://goo.gl/2k6Qe

Odd.

(Other than the weekend breakfast event, nothing else seems to have changed with the new name, other than the signage.)

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  1. Windy RE: soupçon May 20, 2013 10:03 PM

    Ah, that old "Thai" breakfast standby, fried rice with ketchup, peas, and raisins.

    1. b
      bigwheel042 RE: soupçon May 20, 2013 11:47 PM

      When I went in last week they had actual signs on the tables adamantly declaring that the only thing they were changing was the name. No idea why they bothered unless they felt that the "Express" was costing them business from folks who thought it was a fast-food kind of place.

      2 Replies
      1. re: bigwheel042
        Melanie Wong RE: bigwheel042 May 20, 2013 11:54 PM

        This thread from more than a year ago details the ownership change.
        http://chowhound.chow.com/topics/819568

        1. re: bigwheel042
          m
          mikeh RE: bigwheel042 Jun 25, 2013 11:57 AM

          Complete supposition here - but the name change was probably a demand of the folks who came up with the name Thai House Express and still operate the same in Castro. Common law trademark, likelihood of confusion as indicia of source, etc. Surprised the use of the name wasn't part of the asset sale to the new owners back in 2010 - could've been a terminable license grant or something.

        2. Melanie Wong RE: soupçon Jun 30, 2013 08:17 PM

          Has anyone actually tried the "breakfast sandwich" options?

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