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And that's the way the cupcake crumbles

Personally, I think their 15 minutes was up YEARS ago.

http://online.wsj.com/article/SB10001...

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  1. Doesn't surprise me one single bit. As far as food fads go, it did last longer than I think most people expected it to.

    What's next? I've heard gourmet donut shops have been popping up in places, but I can't see them making as big an impact as cupcakes with the equipment they demand.

    1. Good. Maybe finally I can stop hearing people say they don't like cake but they like cupcakes.

      ???

      1. Totally agree. The craze was way overblown and went on far longer than deserved. Yeah, cupcakes are great but hundreds of shops charging high prices dedicated just to cupcakes? And insipid shows like "Cupcake Wars?!"

        Wonder what the new fad will be...

        2 Replies
        1. re: jlhinwa

          They say the new fad will be donuts, but if I'm not mistaken, weren't cupcakes the new donuts? Wonder how much Krispy Kreme stock is going for these days.

          Last year I heard pie was the new cupcakes. But that hasn't, pardon the pun, exactly panned out.

          1. re: TrishUntrapped

            That sounds like a good possibility. I live in the Pacific NW, where Portland has long been famous for Voodoo Dnuts (though locals say they are not the best in town) and Top Pot Donuts are a big deal in Seattle, with other specialty donut stores popping up regularly.

            Good one about the pies! :-)

        2. I knew it was going to be over quickly but wondered about the large number of cupcake stores that have opened and what they'll do.

          1. I'm not so sure that Crumbs is the so-called canary in the mine for the cupcake industry or market.

            There are issues endemic to Crumbs that are not necessarily a systemic issue with the cupcake industry.

            But time will tell.