US wine market hits new record in 2012
According to Wine Industry Consultant Jon Fredrikson of Gomberg, Fredrikson & Associates, Woodside, California . . . .
2012 US wine sales from ALL production sources increased 2 percent to a record 360.1 million 9-liter cases (estimated retail value of $34.6 billion). Of this, almost two-thirds (207.7 million cases) of California wine account for a 58 percent share of U.S. wine sales with an estimated retail value of $22 billion. Including exports, California wine shipments to all markets in the United States and abroad reached 250.2 million cases in 2012.
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According to Nielsen . . .
Wine sales in U.S. food stores and other off-premise measured channels from all domestic and foreign producers grew 2 percent in volume and 6 percent in sales. California wines grew faster than the overall category by a full percentage point.
1. Chardonnay = 21 percent market share;
2. Cabernet Sauvignon = 12 percent;
3. Merlot = 9 percent;
4. Pinot Grigio/Gris = 8 percent share.
Largest percentage gains:
1. Muscat/Moscato up 33 percent = 6 percent market share;
2. Domestic red blends/sweet red wines* up 22 percent = 5 percent;
3. Malbec up 21 percent = 1 percent of the total market.
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According to the Wine Institute:
Overall U.S. wine exports were up 2.6 percent (424.6 million liters or 47.2 million cases) in 2012, reaching $1.43 billion in winery revenues.
90 percent of U.S. wine exports came from California.
Top markets for California wines:
1. European Union, $485 million in sales, up 1.7 percent from 2011;
2. Canada, $434 million, up 14 percent;
3. Hong Kong, $115 million, DOWN 30 percent;
4. Japan, $111 million, up 6 percent;
5. China $74 million, up 18 percent;
6. Vietnam, $27 million, up 22 percent;
7. Mexico, $20 million, up 4 percent;
8. South Korea, $16 million, up 26 percent.
* Don't blame me -- that's the category description.