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Apr 2, 2013 05:00 AM

UK 'not the future for Champagne growth'

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  1. I'm not a marketing expert, but even to me this is a statement of the bl**ding obvious.

    Tiny UK is already the single largest export market for Champagne. The country is swimming in it and because of fierce competition it can be bought for not much more than a Cava or Prosecco.

    There's no more *growth* to be had. For growth they need countries that can take more -- of course some of those countries, e.g. the USA which has huge potential, already have well established domestic sparkling wine producers.

    Also since the amount of Champagne that can be produced is restricted then what the Champenoise are talking about is not growth in number of bottles sold, but growth in the value of those bottles sold.