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Mar 28, 2013 01:42 PM

The new Lobster Roll Bar in Paris: a mixed bag.

Because lobster has appeared on several threads recently, the opening of the first Lobster Roll Bar in Paris may merit a new notation:
OK: I went, I saw, I did not conquer.
The Lobster Roll Bar, 41, rue Coquilliere in the 1st, (Metro: Louvre-Rivoli) which opens April 2nd is trying hard; their entrees (4 E each) of 3 kinds of taramas (the crab and urchin are sublime), 2 kinds of rillettes, and fresh anchovies on superb bread are a great send-off and the desserts (today a brownie and spice cake, both with ice cream) perfect, and the 5.5 E glasses of wine wonderful, but ahhh, the lobster roll isn't there yet; even though owner/chef Mathieu Mercier worked hard for a year up and down on the East Coast to perfect it. For this New England Yankee who has summered in Maine for over 70 years, the roll was too sweet, the lobster OK but for 26 E, hummm, the binder/sauce too unfindable and the frites too cold. I wrote a very brief report to a guy who had gone last week and he said "I'm sure he will find the formula that works (out)." I hope so because how long this business model will work is an issue.

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  1. 26€ for a lobster roll is unforgivable.

    Is it possible to make a satisfactory meal from the other items on the menu? Or an imposed formule that must include the lobster roll?

    1 Reply
    1. re: Parnassien

      "26€ for a lobster roll is unforgivable."
      Well, I think the whole thing here is the lobster roll; the taramas, rillettes, sardines and desserts are just to surround the main show.
      "Is it possible to make a satisfactory meal from the other items on the menu?"
      I was talking to my precious wife tonight and had exactly that (evil) thought but it's not right when this is his passion.
      There is no formule or menu.
      Sure, you can come in for an apero and taramas and maybe dessert, but Parnassien, that's not the business model. Isn't 26 E cheaper than Expedia's quote tonite of 1818 E to Portand.

    2. If it doesn't open until the 2nd is to fair to judge if it is still settling down. WAs it a soft opening discounted trial?

      1 Reply
      1. re: PhilD

        " is to fair to judge if it is still settling down."
        Well they hired a PR firm to invite bloggers and media press folks and from the discussions I overheard, photo taking and note-taking I think others will soon report in.
        Also it wasn't the soft opening; that was last week.

      2. That price for a lobster roll is a ripoff. In London we have a chain called Burger and Lobster, and the most popular choice is the lobster roll for £20.. same price as the lobster. Here's a description of the roll... mabe Mercier needs to get on the Eurostar.

        'The lobster roll – chunks of the meat coated with Japanese-style, egg-yolk-rich mayonnaise, swathed in soft and glossy brioche and topped with a whole claw.'

        5 Replies
        1. re: zuriga1

          Hang on £20 is about €24 so not a significant price difference so not really a rip-off, I bet the wine is better quality and probably cheaper in Paris as well.

          1. re: PhilD

            The 2 wines we had were outstanding and 5.50 E a glass.

            1. re: PhilD

              Yes, the Paris price is not that different from London's but what I meant was that both are really a ridiculous price when compared to what one gets in Maine or elsewhere over 'there.' I didn't mean to compare London with Paris.

              But... such is life. The wine in Paris is definitely better than in Maine. :-)

              1. re: zuriga1

                A few years ago they were selling lobster rolls at McDonald's in Boston for ~$4-5. A crappy hot dog bun, but a decent pile pretty good lobster meat and a whole claw on top.

                McDonald's, I kid you not!

                1. re: PhillyBestBYOB

                  I'm originally from Philly... I believe you!

          2. I'm holding out for one of Mr. Rose's lobster rolls ~ maybe one of these trips, I'll be in town on the days he's offering them up.


            1. It took me most of my adult life to come to the conclusion that I will NOT eat lobster if I'm not in Maine or those parts, with Boston being as far south as I'll go. I just won't do it anymore.

              I know it's personal preference, of course, and differences in lobster and lobster-like shellfish from various parts of the world was discussed extensively in another thread. But for me, it's New England or nothing. Of course, you'd think if I ordered it elsewhere, knowing going in that it won't be the same (because it's not the same species, same waters, whatever) that I wouldn't be as disappointed, but that's never the case.

              One of the best lobsters I ever had in my life was from room service, no less, at the Back Bay Hilton in Boston. Go figure.

              Thanks for the report. I hope M. Mercier will continue to work at it.