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Mar 15, 2013 11:15 AM

Hellman's BLT commercial... 'TF??

So while watching the inane (but thankfully short-lived) competition that was "The Taste", I was subjected to Hellman's BLT commercial several times.

Sorry, but is there ANYONE out there who puts mayo on one slice of toast, then adds lettuce, tomato, bacon....... and then slathers mayo on the bacon -- as opposed to the *other* slice of toast going on top of the sandwich?

I mean, seriously. Who *does* that? Anyone?

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  1. Nobody. It is ridiculous. Unless there is another spread already on the bread? Pesto might be a lovely addition.

    1. Perhaps someone who is selling and showcasing their mayonnaise? If you're looking for realism in commercials then you're going to wait a long time.

      7 Replies
      1. re: ferret

        You mean mrs. Butterworth's doesn't actually talk!

        1. re: ferret

          Wait... what? Are you telling me Applebee's entrees are actually NOT covered in gallons of cheese-product? Well, I'll be damned.

          But all kidding aside. I don't see how slathering mayo on bacon slices somehow is a better showcase than slathering the same amount of Hellman's on toast....

          It's ludicrous.

          1. re: linguafood

            The character's dear departed grandmother always made it that way and now, even though he knows it's not technically the correct way to do it, he continues the tradition in her memory. Happy?

            1. re: ferret

              Yes. Yes, ferret. I feel completely different about the commercial now.

              Did you come up with it?

            2. re: linguafood

              I always thought the big blob of mayo in those Ads were always there to influence you to use more of their product....see how creamy and delicious it is...... I love mayo...but I think the big blobs look gross.

              1. re: sedimental

                Sed, similar to the tutorial shaving commercials from the '60's, attempting to convince men they need to use 5 times the nesessary quantity of shaving cream to get the job done.

            3. re: ferret

              and how they shake like they are being soooo careful :P

            4. I especially love, on television food commercials, how hands move in slow motion when preparing or displaying food.

              1. They also use one of my pet peeves "made with real ingredients." What else would you use -- fantasy ingredients?

                2 Replies
                1. re: JonParker

                  That's my favorite. And that's what I scream at the TV every time I here it. I wonder how far our education system has fallen that there would be viewers who, upon hearing that are remarking, "hmmm, real ingredients!? It must be good."

                  1. re: RC51Mike

                    They must be "natural"!!!!!

                    Isn't everything on the planet Earth "natural"? Where else could anything possibly come from, if not nature?

                2. Here for anyone who hasn't seen it (if it bugs you, skip at 13 seconds):


                  Read the comments--they're funny.

                  "ok.. does it irritate anyone else that the moron tried to spread the mayo on top of the bacon? Who does that? You spread the mayo on the top slice of bread! "

                  1 Reply
                  1. re: chowser

                    Well, I'm happy to hear that I'm not alone. It's one of the most ridiculous things I've seen on TV.