Psst... We're working on the next generation of Chowhound! View >
HOME > Chowhound > San Francisco Bay Area >
Mar 6, 2013 09:57 PM

Shorty Goldstein's FiDi Jewish Deli,SF opened 3/5/13 - any reports?

Read on EaterSF there's a new Jewish Deli called Shorty Goldstein's. Menu is linked to their report. Any hounds been yet?


Shorty Goldstein
128 Sutter St, SF
Weekdays 8am-4pm, lunch starts 10:30am

  1. Click to Upload a photo (10 MB limit)
    1. re: Melanie Wong

      Not a report on the food, only that at 1:15 Tuesday the line was long and they had run out of corned beef.

      1. re: Robert Lauriston

        Yes, that is true. And it answers the question, " Any hounds been yet?"

    2. Walked by at 11:50, and there were probably 20 people in line.

      1. This place is right across the street from my office, but what a mob scene. I do not like to stand in line for lunch and when possible prefer my reubens with a beer so did not attempt it. Today it was easy 20+ people in line at 12:30 (when I walked by two guys entered the queue and I overheard one of them say "this is so cool") and maybe 6-7 at 1:30 when I returned to the office after finding me a reuben and beer at Oz. It wasn't bad, and they have Magic Hat #9 on tap. Pretty mellow in there, too. What can I say--not a fan of crowds.

        On my way back to the office I took a peek in the door and "86" was up next to the corned beef offerings again. When it becomes less cool (cools off?) I will give it a try. How much better can it be than Sentinel, though?

        1. Made it today, stopped in at about 11:30 with no line. Ordered a corned beef on rye to go and then could not resist a jar of dills ($8, ouch) when I saw the assortment lined up behind the counter.

          The rye is very, very good. Slices are Wonder Bread loaf-sized, which seemed on the small side. Meat also decent in thick-slice chunks with fat nubbins on the end, but nothing off-the-charts in my book. Good texture, flaky without falling apart. Mustard the only topping. $10 seems a bit steep for a pretty basic sandwich like this to cheapskate me, but I know how rents are around here.

          My sandwich came with two dill spears so I did not have to tap into the mason jar to report that they are pretty decent. Obviously fresh with a good crunch and tang. Very clean, simple, which is kinda the vibe I get from the whole place.

          Order came out quick; 10 people in line as I left. There's been a big line every day starting at around 11:45.

          All told, however, I think I'm still a Sentinel guy. I just love those sandwiches--especially the corned beef--and I like them sloppy with lots of toppings how they do it. Their pickles are also pretty good!

          I am sure I'll return to Shorty as well--I do want to try the pastrami sometime and the location is ideal.

          5 Replies
          1. re: lakemerritter

            Thanks for the report. Do they have other topping besides mustard available?

            1. re: Dave MP

              Not sure about this as I did not ask--my policy for something new is to order it as served by default. So I just asked for the corned beef sandwich. Before getting to the the actual ordering of the sandwich I had wasted some of my counter time on pickle questions and discourse,* so didn't want to hold up the growing line.

              *They have only dill varieties lined up, many different items other than cucumbers (I saw cauliflower, carrots, and a combo of sorts), and nothing on the spicy side of things. I have broken down and gotten into my mason jar--they are growing on me. But $8 still seems very steep.

              1. re: Dave MP

                OK, so seeing as I needed another break and it was empty in there I went back to inhale some sweet meat/pickle fumes and quiz a poor cashier.

                The mustard is indeed the only topping they offer.

                The rye is from Cinderella Bakery.

                Also pickled: asparagus, garlic, and onions.

              2. re: lakemerritter

                Wow, this sounds great for 10 bucks.

                1. re: Veggo

                  Many agree; it is consistently mobbed at lunchtime and the corned beef is always sold out by 1 or so. I am just cheap and the portion seemed smallish when compared to similar others. I am going to need Lunch II in the midafternoon.

              3. A few of us shared lunch from Shorty Goldstein's today. I had half of a pastrami sandwich, half of a tongue sandwich (a Thursday special), and a handful of pickles.

                The pastrami is exclusively from the brisket flat, and while there's a tiny bit of the fat cap left on, it's quite dry. I found it underwhelming, at best. The tender, rich tongue made the tongue sandwich a relative success, especially with the thinly sliced pickled onions on the sandwich. The texture of the bread is great - airy and slightly elastic, but it's very light on rye flavor; it's just too weak to stand up in a pastrami sandwich.

                The pickles are crunchy, and quite sharp - really a strong showing here. I particularly liked the carrot, which retained quite a lot of carrot flavor on the inside while the outer layers were still tangy.

                Portions are skimpy for the price. They're clearly using high quality product here, so I can understand the pricing. That being said, independent of the value, the final product is just not particularly tasty. I appreciate that they're trying to fill a void in this neighborhood, but I'm likely not returning. My cravings can wait for something more satisfying.

                3 Replies
                1. re: drinkmoretang

                  We went again yesterday (so much for not returning!). They've really amped up the portion size. The bread is obviously still the same size, but I'd guess that there's 50% more meat in the sandwiches than in last week's visit. My sandiwch had six slices of tongue, and similarly, they stacked the pastrami much higher than they did last week. It doesn't feel stingy anymore. Actually, the change brings about another concern: the meat/bread ratio is a bit skewed. The bread, mild to begin with, is pretty much completely overwhelmed at this point. I'd almost prefer that they cut down on the meat a little, and maybe include a knish or a scoop of potato salad with sandwich orders to fill people up.

                  I liked yesterday's pastrami quite a bit more than the previous week's. With the larger meat/bread ratio, it's now a bit too salty for my taste - certainly saltier than Katz's or Langer's product. That said, it was also much more peppery than last week's offering (I liked this), and while it's still lean, a bit of collagen remained and the pastrami wasn't entirely dry.

                  The tongue is still a winner, and it's my favorite sandwich so far. Chopped liver is underseasoned to my taste, but the accompanying pickled green onions really save it - they bring out some sweetness in the liver, and it makes for a much more interesting mouthful. Potato salad was good; latkes were lukewarm by the time i got to them, so I couldn't really judge them, but I enjoyed the creme fraiche and apples that came with them. I can't recommend the knishes highly enough. Doughy crust on the outside surrounds piping hot, smooth, potato mash packed with potato flavor on the inside. I've never had an elevated, fancy knish like this.

                  Cinnamon overwhelmed the cheese blintz, but I really liked the marmalade they put on top - clearly housemade, tasting strongly of orange peel without being overwhelmingly sweet.

                  A friend enjoyed his turkey sandwich, but I never got to try it - he mentioned that it was quite smoky.

                  Cheesecake was too sweet for my taste - I think there's ricotta in there along with cream cheese, but I'm not positive. It's not totally smooth, and there's some cheesy tang to the cake. It's hard to tell with the sweetness overwhelming a lot of that flavor. I preferred the chocolate ruglachs: flaky pastry and not particularly sweet.

                  Due to the high prices (we went a bit overboard with the sides and spent upwards of $20 per person), I still don't think this will be a regular stop for us, but I had a much better impression after this visit.

                  1. re: drinkmoretang

                    A knish as a side in place of too much meat? I've never seen that before. I'd guess the typical deli fanatic would prefer more meat over just about any side item.

                    I can tell you from having witnessed it first hand, when these delis open, they're contending with a lot of know it all types, who are pretty aggressive about giving their two cents over how things should, or shouldn't be done. They're essentially tasked with replicating a fantasy version of deli.

                    1. re: sugartoof

                      I am definitely guilty of being a know-it-all type here! I think they key differentiating factor between a place like this and my favorites is that the meat is way too salty to be piled on like that, which is why I questioned it a bit. As I noted above, I'm largely happy that they aren't so stingy anymore.

                      I just mean that - for $15, you're not leaving most delis hungry, and many board favorites (and mine!) obviously pile the meat on high. Before the portion increase here, you were almost certainly going to leave here hungry, just because the bread slices are smaller. I think they listened to some of the early value complaints by being more generous, which is great; it's just that their salt levels were off.

                      I was only mentioning the potato salad side as a potentially cheap way for them to fill people up, but I can see how that's a pretentious suggestion!