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Craft Beer Bottle Size - NYT Article

Interesting point of view. Any thoughts from fellow CH'ers?

http://www.nytimes.com/2013/03/06/din...

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  1. I've had it w/this "trend". I don't want to buy a beer, any beer, for $30.00. Who says, that we all buy wine for that cost as well? I'll pay 4-5 for a 12 ouncer but even those are heading up for some of the smaller imports, Evil twin etc. It's been kinda hard to experiment lately, especially in this economy it irks me to no end.

    11 Replies
    1. re: MOREKASHA

      This is an infuriating quote:

      "It comes down to the whole experience we want people to have when drinking our beers,” said Ben Weiss, the director of marketing for the Bruery in Placentia, Calif., which uses only 750-milliliter bottles. “We want you to share it with a friend, pour it into a glass and actually experience the beer rather than just grab it and start drinking.”

      Bruery might be the most overrated brewery in existence, and the insinuation that one can't pour a 12 oz bottle into a glass to "experience" a beer is ridiculous.

      1. re: Josh

        The Bruery make a mighty fine Rye, the rest I can leave. That said, I don't buy it as often as I would a smaller size. Also, as I said, the larger size hides the fact that some of these beers are very fucking expensive these days. It ain't La tache for christ sakes and I don't wanna pay $25-30.00. No way

        1. re: MOREKASHA

          Assuming you mean the Rugbrod. Which is fine. I've had one or two things from them that were really good. Overall though I think they're style vs. substance. They have a great logo, great branding, and tell a good story - but the liquid in the bottle is rarely anything special IMO.

          1. re: Josh

            Yes, the rugbrod is my fave rye beer. However, their wit was undrinkable.

            1. re: MOREKASHA

              I also didnt get the point of Autumn Maple. A lot of people rave about it but I just thought it was a bad beer. I do like Mischief and Rugbrod, however, and Melange 3 was off the hook.

              1. re: chuckl

                Agreed 100% re: Autumn Maple. Before I understood the deal with these guys I joined the Reserve Society for a year. I didn't order any of the special releases, but have sampled many and didn't think most were of particular note. On my trip there to pick up my year's allocation I did buy a few bottles, one of which was that Mischief, so I'm glad to hear that's likely to be good. I have had some good beers from them, but I feel like the relentless experimentation is very failure-prone.

                The funny thing to me is that there is a rival brewey in the same area that makes fantastic beers, including some experimental styles, called Bootleggers. They are much smaller, and have a lot less money behind them, but their beers are much better executed than Bruery IMO.

      2. re: MOREKASHA

        It's odd they call this a "trend", because there also is a trend to put craft beer in cans, and there is a trend for beers previously only available in bombers to go in 12 oz bottles as well (well, at least around San Diego, in a limited form).

        1. re: RB Hound

          I think they mean a trend from the perspective of a bandwagoneer.

          1. re: Josh

            I got that, but I wanted to be snarky nonetheless.

            One trend I would like to see is to see all 22 oz bottles become 750ml bottles, with no change in price.

            1. re: RB Hound

              I expect 750ml glass costs a good bit more than 22oz bottles. However, Goose Island just changed from 22oz to 765ml on Matilda, etc, with no change in price in my area. Not sure how the 765ml bottle came about; I'd never seen one before.

              Do you want a change from 22oz to 750ml because of the increased volume, or for esthetic or other reasons?

              1. re: Jim Dorsch

                I wasn't being entirely serious, but "increased volume" would be the answer.

      3. I'm surprised that only 4% of sales of microbrews are in larger-format bottles. Looking at my "collection" at any one time it's probably closer to 25% or more...

        Couple reasons I like that-size bottle:

        1: The microbrews are usually stronger ABV, like 8-10%, vs. 5-6% for normal pedestrian brews... so I'm not going to drink as much... SO, 22 oz of a strong microbrew is like at least 30+ oz of a "budweiser", going on 3 bottles....

        2: If I'm just buying for myself and one or 2 others, I can dial in a more exact-size purchase, say 1 bottle of IPA, one of Stout, one of Barleywine... and we each get the equivalent of about 3 "normal" beers...

        .... thus I'm not keeping an excess of unused beer around...

        so I'm a fan.

        1. My usual beer of choice is Chimay Reserve in the 750 blue label bottles. These, unlike the 330 ml small bottles of the same beer, are corked not capped. These large format age beautifully and at @ 5 years is a far different brew than when first bottled. l have not noticed the changes in the capped little bottle. l buy them 12 to a case for @ $ 110. l am not sure if they are proportionally more than the smaller capped bottles.
          OTOH beers like cheese are generally more expensive here than in Europe for a variety of reasons.
          OTOOH, if Dogfish starts bottling it Raison d'Extra in 750's it will be interesting as they are @ 18% alcohol

            1. Are people really seeing a lot of $30 bombers out there? Because the bombers I most often see are in the $8 to $18 range really. And I can live with that.

              3 Replies
              1. re: Insidious Rex

                Other than the Eclipse 50/50 series, not really.

                1. re: RB Hound

                  Lost Abbey's Angel's Share also comes to mind.

                2. re: Insidious Rex

                  Not bombers but the next largest size easily for that cost + up. This has been the great recession but ....some people don't think so. The argument being that well, it's a better value or equal to wine. Apples to oranges. Me thinks with this explosion in copious #'s of small brewers, that they have to differentiate themselves, hence the quadruple black ipa etc....even Sierra has gotten into the act (though not at the price points).

                3. The NYT article is now open for comments.

                  1. I like the large format bottles. I remember when they first started popping up in the mid-90's. Pretty sure Rogue was a pioneer of the 220z bomber. Also recall Stoudt's having 750ml of their Honey Double Mai Bock. Rather than carting around a six pack, just grab one or two big bottles and good to go.

                    2 Replies
                    1. re: SP1

                      Stoudt has a dedicated 750 bottling line AFAIK

                      1. re: Delucacheesemonger

                        Way back in the day, the 750ml size was your only option from Stoudt's.

                    2. 750 ml is 25.3 ounces. It is not really any bigger than the 22 ounce bomber bottles. I can, and do, easily drink a bomber bottle of most beers by myself in a sitting. I will typically share bomber of imperial stout, barley wine, or Belgian triple with a friend.

                      I don't see what all the fuss is about.

                      3 Replies
                      1. re: jpc8015

                        I think a lot of the large format bottles are bigger beers (e.g. Imperial Stout, Triple) and if you are drinking alone and can't finish they don't keep well; once a significant headspace is developed in the bottle.

                        1. re: Chinon00

                          I do agree that most of those large format beers are "bigger" beers with higher alcohol content. But those are also the beers that keep remarably well for long periods of time. These would definately be special occasion beers to be shared with another person if not two other people.

                          My point was that these bottles are only 25 ounces which is only one ounce more than two standard size bottles. They are not that big.

                          1. re: jpc8015

                            The volume is "not big" for beers w/ average abv (i.e. <7%) I agree.