G4 to Become Esquire Network, Will Have Cooking Shows
See here: http://www.nytimes.com/2013/02/11/bus...&
Seeking to become "an upscale Bravo for men", the rebranded channel has announced one culinary show, "Knife Fight," a reality competition about “after-hours cook-offs” among young chefs. Among the non-original programming will be re-runs of Party Down, a short-lived comedy about caterers previously shown on Starz whose creators include Paul Rudd and Rob Thomas (the creator of Veronica Mars, not the lead singer of Matchbox Twenty).
Does this sound like a channel you might watch? Are you interested in what they might offer, food-wise? Are you too bitter to watch because of the loss of G4 and shows such as X-Play and Attack of the Show?
If the channel follows thru on its intentions to leave dumb downed programming aside and move into a sophisticated arena, I'm sure there is an audience for Esquire tv. However, I do generally find that the male demographic Esquire is describing is more likely to find their entertainment enjoying the outdoors, traveling, generally participating in interests that do not lend themselves to sitting in front of a tv.
If Esquire expands programming that also appeals to the women in these mens lives, they might have a larger more dedicated tv audience to build from.
They're running those ads in heavy rotation on G4 during the rebroadcasts of early Top Chef seasons. It looks like a "Chopped: Testosterone".
I watched several eps of season 1-2 Top Chef on G4 this weekend...interesting to compare with the more recent seasons. And I managed to catch both "I'm not your bitch, bitch" (Dave to Tiffani in season 1) AND the infamous attempt to shave Marcel in season 2.
Good times, I'd forgotten just how obnoxious Marcel was.
I've watched them on youtube and enjoyed them quite a bit. They aren't super focused on the food, though. They are more charming interviews with a single guest each episode, who brings ingredients to prepare a dish to share with Eric. They chat during the cooking process and then over the meal. Food is an integral part of the show, but it is equally focused on the life and passions of the guest. I found them worth watching.