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Feb 13, 2013 11:33 AM

Brad Pitt and Angelina Jolie launch wine with Perrin family

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  1. OK. I guess their money is as good as anyone's. Sounds like they have enough sense not to mess it up.

    1. Having just finished a pinot g from Drew Barrymoore's new wine adventures, I'm anticipated having fun with the Pitt/Jolie wines this summer.

      12 Replies
      1. re: HillJ

        Not sure how to take that comment at all. ;o]

        1. re: Midlife

          Oh I wasn't clear? :)
          The Barrymore wine (I started an OP on this board and was met with some recommendations and some skeptical remarks) was a surprisingly decent PG wine. $20.00.

          I've tried three wines labeled by the band, TRAIN. All were very tasty. $15 each.

          I anticipate giving the Pitt/Jolie wine a try as well.

          Barrymore & TRAIN used the label to raise money for causes which I enjoyed supporting. I didn't hear a charity connection to the Perrin label. Did you?

          I'm willing to sample wines that come by reputable vineyards. So far no celeb I know of is home bottling :)

          1. re: HillJ

            Much of the commentary on celeb wines seems to be pejorative, almost by definition. Your comment could have been positive OR highly sarcastic......... either way. Personally I wait to try something before drawing conclusions. Glad to hear you found the Drew B wine worthwhile.

            1. re: Midlife

              Without tone, not much we can do about reading a comment except ask the CH what they meant. Glad you did, & happy to oblige.

              The Drew B was not sweet, had a mild apricot note, very crisp and I drank it very cold. The TRAIN wines made great Sangria (& I mean that in a good way).

              The only way I can draw conclusions about a wine is to buy a bottle or ask my wine keep to open one. Deciding against a wine 'just because' a celebrity name is attached to it is of no interest to me (imvho). This is really no different than the food industry (Batali, Puck, Stewart). Do people believe those food items are prepared by the "name" alone.

              1. re: HillJ

                With respect, I believe you miss the point. This appears in NO WAY to be similar to your Drew Barrymore bottle of Pinot Grigio . . .

                An Italian winery is making the wine, and labeling it with Ms. Barrymore's name. That strikes me (at least) as being completely different than owning an estate, growing grapes, and making wine. Again, the people hired on as winemakers have credibility up the proverbial wahzoo, and the wine is NOT being sold as "Bradgelina" but as Château Miraval -- the current name of the property.

                1. re: zin1953

                  I've read about both enterprises and they have several aspects in common. Are you saying that the Jolie/Pitt's are making the wine? I'm reading they are putting $$$ into the crafting of the wine but placing the work in the capable hands of the Perrin family. This is exactly what the Barrymore wine did in Italy.


                  Am I reading this wrong?

                2. re: Midlife

                  Yes. I almost need to find myself in a corner at a Santa Monica garden party, or wineless on a Santa Barbara beach, before I am likely to pick up a "celebrity" wine, whether it's from Oprah Winfry, Martha Stewart, the "spiky haired dude on the Food Channel," or Brad Pitt. That does not mean that they cannot use their $ to buy into a good producer, but just that I would rather go somewhere else - unless I was wineless on a Santa Barbara beach.


                  1. re: wineglas1

                    which wine are you asking about Barrymore or the TRAIN wines?

                    1. re: HillJ

                      The Drew. I would expect the Train wine to have some sweetness by nothing like an Apothic red.

                      1. re: wineglas1

                        No it is not overly sweet. The apricot "note" gives both the flavor and the level of sweet. It is actually a very light wine.

            2. like all the celebrity labels, I'll hold off until I hear that it's actually drinkable.

              if anything, having a celebrity label tends to make me skeptical.

              15 Replies
              1. re: sunshine842

                I can only speak for the article. I do NOT think this is a "celebrity label," by any means.

                It's one thing if, for example, Drew Barrymore puts her "brand" on a wine someone else makes (as she's recently done with a Pinot Grigio) . . . or Lady Gaga or . . . or . . . .

                If that were the case, I would totally agree with you.

                It's another thing if, like Francis Ford Coppola, you own a winery and have a talented team making wine for you . . . from your grapes . . .

                If you read the article, the Perrins (of Beaucastel fame) are making the wine, and the name of the estate-bottled wine(s) will remain the same: Château Miraval. It's NOT going to be "Brad & Angelina do Côtes de Provence."

                So how is this a "celebrity label"?

                1. re: zin1953

                  Drew Barrymore was involved in the wine process, but hardly alone. She's producing with oversight from an Italian vineyard was what I read. I haven't confused having your name on a perfume bottle with aligning your brand to an operating vineyard. And to some acclaim:

                  The Perrin family is providing the same oversight, operation and care with this power couple's funding.

                  1. re: zin1953

                    zin, are you bothered by the actual name on the label or whether or not the celeb actually owns a vineyard.

                    isn't it about how the wine tastes. why write off a wine strictly on who's entered the wine making biz.

                    1. re: HillJ

                      Here is the difference . . . at least to me.

                      To the best of my knowledge, Drew Barrymore has NOTHING to do with the actual winemaking, other than to approve the cuvée bearing her name. BUT it does bear her name! People (like you) will buy it, and pay a premium price for doing so -- despite other wines in the marketplace which are both better and less expensive. (And I've never heard or seen of the large winery who actually makes the wine.)

                      Again, to the best of my knowledge, the star couple who own the winery will NOT have their name on the label (Château Miraval), and they have one of the most famous names in France overseeing the winemaking.

                      Don't know about you. To me, that seems like two very different scenarios.

                      You're paying a premium for Drew Barrymore's wine. You would have never bought it were it not for her name on the label. You can justify the extra price because she's giving some money to charity. (That's a good thing.) Personally, I'd rather give the money directly to the charities of my choice and pay less for the wine, but that's the choice each of us has to make individually.

                      1. re: zin1953

                        So Zin, if you see a case of Barrymore wine auctioned at a charity event, would you bid?....:)

                        1. re: Veggo

                          If a) the wine was great, b) I liked light-bodied, innocuous Italian Pinot Grigio, and c) the price was right . . .

                          But a) it's is doubtful, b) I don't, and c) like I said, I'd rather donate (and do) directly to the charity.

                        2. re: zin1953

                          Okay, zin I respect your opinion on these boards a great deal. I buy wines in all price points based on what you've taught me and frankly I'll just say thank you for that. I've never said so before but your advice has helped me a great deal. I read your comment religiously.

                          I am also a gal who enjoys wine. when I learn about new wines coming from people I find interesting-I am more than willing to take one for the team at the $20.00 price level and have at it. The PG by Barrymore was a nice white. The other two wines you recommended to me during the Barrymore thread weren't cheap either and I enjoyed those as well. I liked the charity component but it wasn't the prime reason I was curious about the wine, it was a bonus.

                          Giving a donation to a charity directly is something my family and I do as well. The bonus of doing so thru a product buy sometimes works out for me as well.

                          The Jolie/Pitt name may not be on the wine but their involvement (as sunshine said) is what's promoting it. Find an article about this wine venture without their name attached. 60 million attracts headlines. And it doesn't matter to me one way or the other. I look forward to sampling the wines.

                          Neither Barrymore or J/P are actually making the wines. Investing in a vineyard is what I've read in both cases. If the name on the bottle is the issue, ok. It's just not a big deal to me. But do I think its fun-yes I do.

                          The TRAIN wine is a wine club (my daughter belongs). Wines selected by a member of the band and sold to club members (fans) for pleasure, to learn about wines and to help their charity. Does my daughter think more of the wines because a rocker selected it...probably...because its fun. If the wine was lousy she'd drop the club.

                          So, before your write me off entirely zin allow me to say that I take in all the information I can and make my wine buying decisions. I do not collect, I drink wine. I do not follow celebs, I just don't hold it against the famous for getting into product development and most of all I count on your recommendations here @ CH to clarify wines that might otherwise pass my gaze.

                          Choices galore-on that we do agree.

                          1. re: zin1953

                            <<Personally, I'd rather give the money directly to the charities of my choice and pay less for the wine, but that's the choice each of us has to make individually.>>

                            Jason, Jason, Jason. You know how such thinking is frowned upon nowadays.

                            In all seriousness, I probably actually buy less of a product, when a celebrity is giving part of the proceeds away, as their "causes" are seldom MY "causes."

                            While I DID make some fun of the Brad-angela wines, Perrin does command respect, at least with me. Just some simple fun, poked at a few celebrities.


                        3. re: zin1953

                          because the publicity and press announcements make it so.

                          If you're just going to partner with someone to make wine from your estate (especially under their label), you don't need to draw attention to the label (and therefore AWAY from the wine) by making a huge deal about it

                          Coppola gets a pass because his wine has time and time again proven that it is being made by people who care about the wine and how it stacks up on its own merits.

                          If the wine is good because the wine is good (to ME, ultimately), then I'll buy it. Not because of whose money is invested in its production.

                          1. re: sunshine842

                            sunshine, did you feel that way about Coppola wine from the first? Because I clearly remember reading and hearing people say the same thing about 'celebrity' wines when Coppola began.

                            1. re: HillJ

                              when Coppola wine first came out, I was still at Bartles & Jaymes and Sutter Home (hey, they were a gateway....)

                              I'm sure I would feel the same now if Coppola were new to the business.

                              1. re: sunshine842

                                Fess Parker, Greg Norman...the list grows.

                            2. re: sunshine842

                              We can agree to disagree.

                              Regardless of the perception, if -- and it's a big IF -- the article is correct, then I see NO difference between Cache Phloe Vineyards Rosé owned by Joe Blow and Cache Phloe Vineyards Rosé owned by Joe DiMaggio . . . as long as the name is "Cache Phloe Vineyards." As soon as the average Joe Blow sells to the famous Joe DiMaggio, and the name changes to "DiMaggio Vineyards," it becomes something else again -- capitalizing on the owner's name.

                              Now, we'll see how the wine will be marketed in a month or two, as the wine is (according to the Decanter article) scheduled to be released next month. If it's sold as Château Miraval, then what possible difference could it make who owned the estate. I'd be far more inclined to try it NOT because Brad & Angelina own it, but because the Perrins are involved in making the wine.

                              >>> Coppola gets a pass because his wine has time and time again proven that it is being made by people who care about the wine and how it stacks up on its own merits. <<<

                              And . . . the Perrins don't care? Hmmm.

                              1. re: zin1953

                                I didn't mention the Perrins at all, nor their level of apathy.

                                Coppola's wine stand on their own, and do so regardless of the name on the label.It sells today because it's good wine.

                                If Brangelina's wine is good wine, then it will sell, too, long after the sparkle of the name fades away.

                                1. re: sunshine842

                                  My point is that their name (it seems) does not appear on the label at all . . . only in newspaper/magazine articles and on the internet.

                        4. If I drink enough will my husband start looking Pitt? Of even beter Jolie?? Hubba Hubba.

                          8 Replies
                          1. re: foodieX2

                            I sometimes feel like I'm the only woman on the planet who feels this way, but if my hubby started to look like Brad Pitt, I'd dump the rest of the bottle. He truly does nothing for me.

                            And I have no desire to look like Jolie, whom I seem to similarly be the only person on the planet who remembers the blood pendants, matching tattoos, French-kissing her brother, and having Billy Bob tell the world that they'd gotten it on in the limo.

                            1. re: sunshine842

                              but seriously what does any of those tabloid stories have to do with the Perrin's? LOL...what do I care about their life story? I thought this was about the land they purchased which included a vineyard and bringing out a few wines in collaboration with the Perrin's? Money invested in the vineyard, no? 60 million and your name shares the label, I have no problem with that. Big bucks gets your name on hospitals bldgs, art centers, food jars and yes, wine. Doesn't mean Jolie & Pitt are stomping the grape.

                              1. re: HillJ

                                Just that in recent years, they've been elevated by the tabloids to be saints simply waiting for their beatification, and nobody wants to remember that there was distinctly non-saintly air about them not too long ago.

                                Having money doesn't automatically imbue one with the ability to make great wine -- and placing that much emphasis on the name means that attention is being diverted from the wine. If you're diverting attention away from the wine, there's a reason.

                                1. re: sunshine842

                                  I don't know anything about their tabloid exploits.

                                  They own the vineyard so I am not surprised that attention will be placed on the couples involvement in the wine label.

                                  Attention is given to all sorts of popular people, places and things. I don't agree that doing so diverts attention. more times than not the collaboration is because the power of the press will use the name to bring attention.

                                  However, if the wine winds up tasting lousy-it will disappear just as fast.

                              2. re: sunshine842

                                Oh I don't want too look like her, but I wouldn't mind sharing my, ummm, wine with her...

                                You are not the only one about Pitt tho. I often feel like i am the only one. I like him at his dirty, tussled best, not unlike Depp, but would prefer he didn't speak.

                                1. re: sunshine842

                                  <<having Billy Bob tell the world that they'd gotten it on in the limo.>>

                                  What wine was being poured? I forget.


                                    1. re: sunshine842

                                      That could be correct. Even in my "pre-winesnob" days, that was NEVER on my wine list, and I will swear to that in court!

                                      Yeah, probably correct.


                              3. With $60 million of skin in the game, and the resources to acquire the best equipment, talent, soil enhancement, and grafts, they will probably do a good job. Sounds like a fun project and a nice place for their adopted kids to run around. Good luck to them.

                                1 Reply
                                1. re: Veggo

                                  Only if they really give a hoot. With the names, they should sell 10M cases of whatever, and most would never complain.

                                  OTOH, if they DO give that hoot, then things could well be great, and the wines stellar. Time will likely tell, though it will take Jason, or ML, to dig deeply enough, to tell us, if it's really worth the time and the $,