Wanted: the USA's Missing Wine Drinkers
Hmmm . . .
"The strange truth about US wine consumption is that between 16 and 20 per cent of US citizens manage to consume 90% to 96% of the wine (these figures vary, depending on source). There are 40-80 million occasional wine drinkers in the US, but in reality around 36 million adults put away almost all it. Respect!"
If anyone ever wondered why there are wines like Menage a Tois, If You See Kay, Wine by Joe, Josh, Layer Cake, Cupcake, Planet Oregon, JCB #69, Two Hands "Sexy Beast", Bitch, Black Box, Goat Bubbles, Red Truck and Two Buck Chuck...these are wineries trying to unlock the 108 million person riddle that is the US wine market in regard to the irregular drinkers of wine.
And BTW, I don't think this is a bad thing. Some of these wines (and the list is a bazillion times larger than the wines mentioned) are really good.