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East Brunswick Baja Fresh: closed

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ebchower Jan 15, 2013 11:59 AM

Apparently Chipotle put a dent in their sales. Sorry to see it go.

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  1. jrvedivici Jan 15, 2013 12:15 PM

    I was there with in the last 3 months to pick up a to go order for lunch and I can tell you the place was showing signs of neglect in my opinion. Generally stores like this are diligent in their up keep and it was starting to look a little dingy in my opinion. Not surprised.

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      coldsolderjoint Jan 15, 2013 12:56 PM

      I beleive the one in piscataway is also closed since the chipotle opened up right next door

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        eleeper Jan 15, 2013 03:11 PM

        Guess this means I can take their "permanent soda cup" out of my trunk...

        1. BeeZee Jan 16, 2013 12:26 PM

          There was one in Cherry Hill that closed about a year ago, I wonder if they are scaling back in NJ?

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            Jerzeegirl Jan 16, 2013 12:42 PM

            There was one near my office in NYC, nowhere near a Chipotle & it closed too. The one on 35 in Middletown closed a while ago also, no Chipotle near there either. Maybe the entire chain is going out of business?

            1. foobuc Jan 16, 2013 04:52 PM

              For whatever reason i liked Baja Fresh when i first tried the one in Neptune. Over the years i always felt the menu changed so often and regardless of what was on the menu, all i tasted was salt. I know most people favor Chipotle but i like Qdoba the best out of the 3.

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                yCf Jan 17, 2013 07:12 AM

                There was one in Mount Laurel in South Jersey that is closed also. I think the whole chain is going out of business.

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                  Leebe Jan 17, 2013 08:08 AM

                  I was actually a real fan of Baja fresh. I thought they had decent Mexican, a much different style then Chipotle or Qdoba or Moes, and more healthy options. The one in Edison closed a couple of years ago. I will miss them.

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                    jmoryl Jan 17, 2013 09:17 AM

                    Yeah, for a chain their fish tacos were actually quite good. Better than some 'authentic' Mexican places in my area, at least. The one in East Hannover was still going as of last week, although the vibe seems different somehow.

                    3 Replies
                    1. re: jmoryl
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                      MarlboroMan Jan 17, 2013 06:59 PM

                      According to their website, they're expanding. However, the closest location to me in Marlboro is now Watchung!

                      I really liked their salsa bar. Guess I can toss my soda cup like eleeper.

                      On a semi-related note, I did eat at Pollo Tropical yesterday (in Jacksonville). So now there's two empty restaurants in East Brunswick, fairly close to each other.

                      1. re: MarlboroMan
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                        ebchower Jan 17, 2013 08:28 PM

                        Here's their response on Facebook to an inquiry about the closing.

                        We are closed for now but will back there as soon as possible. We appreciate you being Baja Fresh fans and customers. Thank you.

                        Maybe they bought the Pollo Tropical digs?

                      2. re: jmoryl
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                        jracpa Jan 17, 2013 07:00 PM

                        Yes, the original Baja style fish taco's were excellent. I have eaten at the chain at various places around the country, and it is consistently excellent. I always felt that the various menu changes were getting them away from their single best item, the Baja style fish taco's. They really stopped putting them on the menu a couple of years back, you had to ask for them, and half the time they gave you the grilled fish version, which were very lame.

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