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East Brunswick Baja Fresh: closed

Apparently Chipotle put a dent in their sales. Sorry to see it go.

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  1. I was there with in the last 3 months to pick up a to go order for lunch and I can tell you the place was showing signs of neglect in my opinion. Generally stores like this are diligent in their up keep and it was starting to look a little dingy in my opinion. Not surprised.

    1. I beleive the one in piscataway is also closed since the chipotle opened up right next door

      1. Guess this means I can take their "permanent soda cup" out of my trunk...

        1. There was one in Cherry Hill that closed about a year ago, I wonder if they are scaling back in NJ?

          1. There was one near my office in NYC, nowhere near a Chipotle & it closed too. The one on 35 in Middletown closed a while ago also, no Chipotle near there either. Maybe the entire chain is going out of business?

            1. For whatever reason i liked Baja Fresh when i first tried the one in Neptune. Over the years i always felt the menu changed so often and regardless of what was on the menu, all i tasted was salt. I know most people favor Chipotle but i like Qdoba the best out of the 3.

              1. There was one in Mount Laurel in South Jersey that is closed also. I think the whole chain is going out of business.

                1. I was actually a real fan of Baja fresh. I thought they had decent Mexican, a much different style then Chipotle or Qdoba or Moes, and more healthy options. The one in Edison closed a couple of years ago. I will miss them.

                  1. Yeah, for a chain their fish tacos were actually quite good. Better than some 'authentic' Mexican places in my area, at least. The one in East Hannover was still going as of last week, although the vibe seems different somehow.

                    3 Replies
                    1. re: jmoryl

                      According to their website, they're expanding. However, the closest location to me in Marlboro is now Watchung!

                      I really liked their salsa bar. Guess I can toss my soda cup like eleeper.

                      On a semi-related note, I did eat at Pollo Tropical yesterday (in Jacksonville). So now there's two empty restaurants in East Brunswick, fairly close to each other.

                      1. re: MarlboroMan

                        Here's their response on Facebook to an inquiry about the closing.

                        We are closed for now but will back there as soon as possible. We appreciate you being Baja Fresh fans and customers. Thank you.

                        Maybe they bought the Pollo Tropical digs?

                      2. re: jmoryl

                        Yes, the original Baja style fish taco's were excellent. I have eaten at the chain at various places around the country, and it is consistently excellent. I always felt that the various menu changes were getting them away from their single best item, the Baja style fish taco's. They really stopped putting them on the menu a couple of years back, you had to ask for them, and half the time they gave you the grilled fish version, which were very lame.