I hate mayonnaise in sushi. A lot of the sushi places near me drizzle spicy mayo on many of their rolls. Why? Some places even give a soy sauce side dish of this spicy mayo to each diner, along with an empty soy sauce dish and another dish with ginger and wasabi. I usually hand the mayo dish back to my server. The thought of dipping my sushi into spicy mayo is simply disgusting to me. These are the types of sushi places that only offer a very small variety of raw fish, but specialize in wacky rolls and lots of cooked seafood and vegetable roll blends.
Not so rare in the run-of-the-mill Japanese place in the US. They may not place a large blob on top, but it is probably blended in to a few rolls be euphemistically titled "spicy sauce."
Although I can't stand seeing mayo (Kewpie, in particular...) being the almost literal pool that occupies many a gunkan (battleship roll) in kaitenzushi places, if it's very lightly (slightly?) mixed into some spicy tuna mixture, I eat it because I don't mind it. It may not be sushi (whatever), but it is food...
I have no problem with the super spicy mayo in shrimp tempura maki at my local place. I have never been to Japan but guess is that I would not find this particular item in any "authentic" place over there.
Kewpie mayo from Japan has been around since 1925.
CERTAINLY not a new trend.
You may not like mayo on your sushi. Fine.
It usually comes on specialty rolls and is usually mixed with wasabi, sweet chili sauce or a varitey of options and gently drizzled on top.
Do not like? Just say no when ordering.
Others, including many if not a great quantity of japanese as well as Americans find it fine in or on certain rolls. Depeneds on the roll and restaurant.
Plain mayo in or on a maki roll I have never seen.
It is certainly not found on sushimi unless asked for as a side.
Your disdain for a product does NOT mean that many, most or even some share the same views. Sorry. Life does not work like that.
Sounds like you need to start learning to roll you own hand rolls and maki rolls rather than bitching to a forum full of folks that actually adore the stuff.
To each thier own. Even you.
Japanese people use a lot of mayonnaise. I personally find it revolting but many people really like it. I bought a McDonald's hamburger once in Japan where the mayonnaise layer was thicker than the meat layer.
It's pretty common to use mayo as part of a spicy sauce on sushi. It's not true that it's not "authentic" but it's only used for some preparations.
Isn't a california roll crab, avocado and mayo in a nori cone?
And its not sushi, but spicy ahi is mayo and chili sauce mixed into poke.
The one that gets me are the philadelphia rolls, which usually has salmon, cucumber and cream cheese, often prepared as an 'inside out' roll. To me the cream cheese overwhelms everything else, but I know some people feel the same way about mayonnaise.