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The "New Look"... So, What Are the Numbers?

kaleokahu Dec 20, 2012 08:57 PM

I ask those Hounds who are conversant in the Interwebs Statistics of hits and clicks and visits: So far, what is the measurable effect of the "New Look" on participation on Chowhound?

We heard upon launch of a trend to the worse, which some explained away as some Thanksgiving/Black Friday slump. Sounded to me like a political explanation of bad polling numbers.

Now that we're past the putative "slump", what are the data? And where, on the continuum between abject failure and wild success, does Management find itself with this change?


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  1. cowboyardee RE: kaleokahu Dec 20, 2012 10:23 PM


    Can't verify that accuracy of the data... but it's better than nothing.

    2 Replies
    1. re: cowboyardee
      kaleokahu RE: cowboyardee Dec 21, 2012 08:06 AM

      Thanks, Cowboy:

      Looks like the hits seem to be relatively stable. From the boards--oops, categories--I visit most, my sense is that contributory participation is down.

      Is there reportage of posts as opposed to looks?


      1. re: cowboyardee
        paulj RE: cowboyardee Dec 27, 2012 09:29 PM

        Looking at those graphs shortly after Christmas, I see:
        - overall 2012 is down from 2011

        - both years have strong Thanksgiving and Christmas peaks, as well as clear weekly cycle

        - there's no drop in the middle December around the time of the format change.

        - despite the overall drop for the year, the interholiday period might be an improvement, and the Christmas peak might actually be higher than last year.

      2. h
        HillJ RE: kaleokahu Dec 21, 2012 09:57 AM


        6 Replies
        1. re: HillJ
          paulj RE: HillJ Dec 25, 2012 12:24 PM

          The site description from Alexa is interesting:

          "Statistics Summary for chow.com

          Chow.com's three-month global Alexa traffic rank is 3,473. It is particularly highly ranked in the cities of Boston (#489) and Toronto (#616). Visitors to the site view 1.6 unique pages each day on average. The fraction of visits to the site referred by search engines is roughly 52%. Compared with the overall internet population, Chow.com's audience tends to be Caucasian; they are also disproportionately moderately educated, childless women earning over $60,000 who browse from home."

          1. re: paulj
            ipsedixit RE: paulj Dec 25, 2012 12:35 PM

            I'm surprised how high "caster sugar" ranks ...

            1. re: ipsedixit
              paulj RE: ipsedixit Dec 25, 2012 02:25 PM

              Probably people searching for info triggered on some holiday recipe. And there are some threads, such as this from General: What is caster sugar

              1. re: paulj
                ipsedixit RE: paulj Dec 25, 2012 02:28 PM

                I would think "too buggy" or "layout hurts my eyes" or "too hard to read" or "no contrast" would be higher than "caster sugar".

                1. re: ipsedixit
                  paulj RE: ipsedixit Dec 25, 2012 03:10 PM

                  Those might common phrases in posts in the last couple of weeks, but no one is going to do a web search for them. The rankings you cited were for general search engine uses. The kind of thing that brings new people to the site, not bitching by regulars.

                  1. re: paulj
                    ipsedixit RE: paulj Dec 25, 2012 08:37 PM

                    I guess you missed the joke.

        2. f
          fussycouple RE: kaleokahu Dec 23, 2012 04:13 AM

          I spend even less time on the page when I do come here, and I'm much less inclined to browse.

          Honestly I really can't stand the "new" design, particularly the loss of the "day" tabs.

          4 Replies
          1. re: fussycouple
            Marion Morgenthal RE: fussycouple Dec 27, 2012 08:15 PM

            I agree. I find I use the site less and less, partly because others seem to be doing so as well--so less to look at. There seems to be a lag of several days in things posting, and it's generally just not inviting. Sad what's been done to what used to be a great resource.

            1. re: Marion Morgenthal
              Servorg RE: Marion Morgenthal Dec 27, 2012 08:25 PM

              "There seems to be a lag of several days in things posting..."

              Are you saying that after you hit post, that your replies or new posts aren't showing up for several days? I've never experienced that in 11 years of using this site, even at the very worst of times as far problems with the software. Have you ever asked here on Site Talk about that issue? Has anyone in Engineering ever looked into it as far as you know?

              1. re: Servorg
                Marion Morgenthal RE: Servorg Dec 27, 2012 08:39 PM

                The issue I've seen is that when I refresh the screen, the most recent post I see is from several days earlier. If I go in the next day and refresh, I see posts that logically should have shown up the prior day, but didn't--and the most recent post is, once again, about 4 days old. It's something I've never seen before either.

                My experience with raising issues for engineering to look into is that they say they will and then nothing changes. So, hasn't been worth my time in the past--so not likely to bother going forward.

                1. re: Marion Morgenthal
                  Melanie Wong RE: Marion Morgenthal Dec 27, 2012 10:03 PM

                  Sounds like you've inadvertently changed the sort order for viewing message boards. Switch back to "last reply" as your viewing option.

          2. gnashingshitfactory RE: kaleokahu Dec 23, 2012 06:58 PM

            The "new look" sucks.
            They obviously don't do any focus groups.
            As usual, the management listens to what the "loudest/laziest/for profit" underling/wannabe says.
            I definitely spend less time here (other than posting this rant).
            /end bitch

            1. j
              John Francis RE: kaleokahu Dec 23, 2012 09:10 PM

              Probably too soon to tell.

              1 Reply
              1. re: John Francis
                kengk RE: John Francis Dec 25, 2012 12:32 PM

                This would be the most hilarious thing EVER. In six months or so they should change it back exactly the way it was for a few days. I would bet a dollar there would be as much bitching and moaning then as from this change.

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