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A peculiar supermarket. Seeking info from someone familiar with supermarket business.

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Howard_2 Dec 19, 2012 05:35 AM

There's a supermarket called Ream's in the Salt Lake City area. It's a regular supermarket, and often has good prices on sale items, but the look of this place is especially UNinviting: not nearly as well-lit as more popular supermarkets, and just not the kind of place that you want to go in and see what's going on.

Does anyone have any info that would explain why a supermarket would want to make itself look like this? It would not take a lot of money to make the place more inviting, and I don't think it takes a genius to see there's something just "not right" about this place. That makes me think this look is very deliberate. Anyone have any info that would help me understand this? Thanks.

  1. Motosport Dec 19, 2012 07:49 AM

    We have Stop and Shop, Waldbaums, King Kullen and Best Yet supermarkets in town.
    The first three have wide aisles and lots of lights which makes the place more appealing.
    Best Yet has narrow aisles and gives the appearance of being "dingy" but not dirty.
    S&S, W and KK have a huge variety of products BUT the quality and prices of the meat and produce is mediocre.
    I do the bulk of my shopping at Best Yet. It's more of a market and less "SUPER".
    I'd rather have good quality and shop at a place with low overhead. My classy neighbors won't step foot in Best Yet. Ewwwwwww!! They say!!
    I'd rather have my broccoli and spinach be loose that in a pristine shrink wrapped package.

    1. enbell Dec 19, 2012 06:40 PM

      I shopped there when I lived in SL because of their cheap produce. I am not clear why you think they are portraying this look on purpose. perhaps they are able to succeed as a business because they provide a cost savings to consumers and pinch pennies on aesthetics. I have no supermarket insider info though.

      1. juliejulez Dec 19, 2012 08:08 PM

        One of my favorite markets I shopped at when I lived in Chicago (Harvestime on Lawrence) was not visually appealing at all...in fact it deterred me at first. Inside it's very crowded and hard to maneuver through with a cart. But once I moved in nearby I became a regular, and I still miss it. They had great cheap produce and meat, and lots of ethnic products you couldn't find in normal stores.

        As the others mentioned, the reason for the appearance is to keep overhead low, which results in lower prices for the customer.

        1. f
          foiegras Dec 19, 2012 08:09 PM

          A very large big box chain (starts with W) is one of the most depressing places to shop that you're ever likely to find.

          The merchandise is ugly. The employees don't care. Customer service is not there to serve. The customers are unhappy--you can practically feel the sadness rolling off them in waves.

          Why would they do that? Perhaps they just suck and it shows.

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