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Don't lose sight of the west in the drive for China, says Olivier Krug

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  1. Many businesses have cast a jaundiced eye upon Western markets, courting the various Asian markets du jour. I see similar in various areas of the hospitality industry. The Westerners are never recognized, until the latest Asian market dries up, or craters - then they come running back to the Western markets, like an unfaithful spouse, who has been kicked out of their lover's bedroom, pretending that nothing ever happened.

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