One just opened up near me. It was really busy, so I just took a quick pass. It seemed a lot like Whole Foods.
Any must not miss products?
The company has lost much of it's original focus due to several changes in ownership.
That said, some of their private label stuff is good quality and priced well. If you signup for deals on their site there are some good deals. The online coupons vary by region but are particularly good in areas where they are trying to get known.