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It was "Goebel" (not meant to be snarky, it just makes Googling the beer a bit easier) and the brewery was bought by cross-street rival, Stroh Brewing Co. of Detroit in the mid-1960's. Stroh continued to market Goebel beer into the 1990's as one of their discount brands, as did Pabst for a short time after they bought the Stroh brands in '99.
The bantam bottles long gone by then, of course, and apparently mascot "Brewster the Goebel Rooster" had retired to that big chicken coop in the sky. http://www.rustycans.com/Graphics/Bre...

