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PC black menu salted caramel ice cream

Not sure if it's part of a new upcoming insider's report, but i picked it up at the Musgrave street loblaws this week- and this stuff is like crack. I normally only try 50% of new PC products and am generally only a repeat buyer of 10% of them so i had low expectations, but this product is amazing- silky mouthfeel, perfect balance between salty and crackly caramel pieces, sweet but not cloying taste, and the first ingredient is cream. i think it was $7 for 500ml, so pricy, but on par with higher end ice cream prices. i'm averse to putting out 'product alerts' as free ads for conglomerates, but i felt i had to share this deliciousness with the 'hounds!

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  1. It sounds amazing! Thanks for sharing - so now I will steer clear of Loblaws for a while while I am watching my suger intake!

    1. I love PC products and this....this sounds epic.


      1. OHhhh. Umn. yes please. and thanks!

        1. Thanks for the heads up. Found the listing online:

          PC BLACK LABEL SALTED CARAMEL ICE CREAM http://pc.ca/blacklabel/pcBlackLabel_...

          2 Replies
          1. re: ylsf

            Just read the nutritional info...wishing I hadn't. I'm still going to eat bucketloads of it though.


            1. re: ylsf

              The ingredient listing makes it sound good, for a supermarket brand! Bonus points for having added BUTTER in it. Maybe it's time I get my foot in the store after a very long break!

            2. Hey if this is truly a new option in high-end ice cream (made with cream and low overrun) that can only be a good thing!
              Not exactly the same effect, but HD Dulce de leche with a sprinkle of fleur de sel is very nice. Good on apple crisp for a Canadian twist!

              1. There must be a new Insider's Report coming -- the other day I noticed a few new products in the store, including Lemon Meringue cookies (which were surprisingly delicious -- seriously, try those cookies).

                12 Replies
                1. re: Michael N

                  I guess it's Christmas time - hoping for a return of the chocolate-covered salted caramels. Not the most subtle version but probably the cheapest!
                  Tell us more about these cookies :)

                  1. re: julesrules

                    I wasn't knocked out by them.
                    Good lemon flavour - but don't know where the meringue comes in.
                    Much preferred the Banana Creme Dulce De Leche.

                    1. re: estufarian

                      There were chunks of crispy meringue in the cookies. I thought they were pretty darn tasty.

                      1. re: estufarian

                        The Banana Creme Dulce De Leche pie? That looks good (I like the original banana cream) but I thought it got slammed on here when it came out...

                          1. re: estufarian

                            I am sad they no longer have the awesome maple cookies they used to have

                            1. re: estufarian

                              Ok those look awesome - as do the chocolate -covered chips. The Holiday Insiders Report is online but I don't see the lemon meringue ones.

                              1. re: julesrules

                                I looked for the holiday insiders report and couldn't find it

                                1. re: bbbradk

                                  Actually you are right... what I was looking at is just items from the snacks category that are tagged with Holiday's Insider Report 2012.
                                  But if the whole report is online, it's not easy to find (I'm not trying that hard though...)


                                  1. re: julesrules

                                    I found that shopping list, was hoping to find a real copy of the insiders report, thanks though

                          2. re: estufarian

                            The banana cream dulce de leche cookies are good. Not sure I'll buy them again before they probably disappear, because I don't buy cookies that much, but glad I tried them.
                            Got both salty caramel and passion fruit ice cream at Leslie & Lakeshore Loblaws but won't be trying them till I get over my nasty cold. Kids and hubby also informed no touching!

                      2. Girlfriend was looking for salted caramels on the weekend, this is even better

                        1. In the Loblaws near me, they had these and also Madagascar Vanilla (if I remember correctly). I was so tempted to buy them and now I'm REALLY curious thanks to your post.

                          The Superstore near me has a bunch of new Black label items that look so tempting. Dark chocolate covered cherries and blueberries! Plus their dark chocolate sipping cocoa. Unlike most hot chocolate, this hot chocolate lists 65% cocoa first before sugar.

                          1. I held the damned stuff in my hands today and actually put it back...what the hell was I thinking? Oh yeah, I'm making sticky toffee pudding, that's why.


                            20 Replies
                            1. re: NonStickSteel

                              I paid my $6.99 for a tub at Loblaw's Bathurst/St Clair, came home and consumed same: not terrifically impressed, esp at the price. Yes, it was silky smooth and clearly a premium ice cream - but I felt there needed to be much more textural contrast; ie, more pieces of salt and caramel - mine had hardly any, and such caramel as there was lacked any "chunk" quality but was more a small string of syrup. But the chief failing was the blandness of the caramel ice cream - bland bland bland - needed much more of that rich and a tad burnt caramel taste. Won't be buying this product again for sure.

                              1. re: Bigtigger

                                this (and all other black label ice creams) are currently on sale for $5. I got this and it's good but too salty! flavors are all too strong, no way I would call this bland

                                1. re: szw

                                  What are the other Black Label ice creams, do you remember any flavours? I can't find any online.

                                  1. re: julesrules

                                    From my Insider's Report: Coffee, Passion Fruit and Madagascar Bourbon Vanilla.

                                    1. re: cheesymama

                                      I have been missing PC 80s and 90s era passion fruit ice cream for 20+ years!
                                      Thank you!

                                      1. re: julesrules

                                        Me too! Going to get some tomorrow...

                                        1. re: pavlova

                                          Let me know how it is... I'm hoarding mine till I get healthier.

                                          1. re: julesrules

                                            The Superstore near me invariably has very few of the sale items and this was no exception. Will try again next weekend. Feel better soon!

                                            1. re: pavlova

                                              I rate the passion fruit as good, not great. IIRC my favourite variation from early days of PC was a mix of ice cream and sherbet - the contrast between icy/tart and creamy/sweet was great. This new one is almost too creamy, it detracts from the passion fruit flavour just a bit. If you ever get to Ed's Real Scoop, the passion fruit frozen yogurt is awesome.
                                              I thought the salted caramel was a tad too buttery and just meh, okay, not crave worthy.

                                              1. re: julesrules

                                                Thanks for that. I saw it in store yesterday, but my freezer (a fridge freezer) just doesn't keep ice cream hard enough so I passed. Maybe I won't bother. I really liked the old passion fruit sorbet they had--so tangy and tart and not too creamy. Maybe the same one you're talking about?

                                                1. re: pavlova

                                                  I think we have the same freezer!?!
                                                  Yeah, I remember the sorbet the same - tangy, etc. Then I remember a combo swirl of sorbet with ice cream, which was the ultimate :)

                                  2. re: szw

                                    I am curious where you got them on sale. While seaching flyers I have discovered Maple Leaf Gardens was and possibly still is a "no-flyers" store - does not honour flyer specials! My local store flyer does not mention this product.

                                    1. re: julesrules

                                      The insiders report (I picked it up on the way into loblaws) has it listed for $4.99.

                                      I went to Queen and Bathurst (portland) loblaw. For the same price they also had passion fruit, coffee, and bourbon vanilla flavours. I think there was another...but I forgot what. They were all $5 each. I like the passion fruit one!

                                      Never heard of no-flyer stores! That would really make me annoyed!

                                      1. re: szw

                                        Yeah I can't find it in the online Insider's Report either - I suck at the internet today!
                                        Thanks very much for all the info :)

                                        1. re: szw

                                          MLG is indeed a no-flyer store. I don't understand this either.

                                          It's very confusing for the customer.

                                          1. re: magic

                                            My Great Canadian Superstore in Windsor has them for $4.99 right now. I tried the Salted Caramel and the Madagascar Bourbon Vanilla. I didn't care for the vanilla at all. The salted caramel is yummy, but extremely sweet. Perhaps the salt highlights the sweetness even more. It's very close to Haagen Dazs in creaminess, but I still I like HD a bit more because the richness stands out more than the sweetness, which just suits my tastes better.

                                        2. re: julesrules

                                          They were at Maple Leaf Gardens today for 4.99 - Salted Caramel, Passion Fruit, Vanilla, and one other that I don't remember.

                                      2. re: Bigtigger

                                        Just tried this -- I'm a bit baffled by the "bland bland bland" comment. I don't know if different batches are significantly different from each other, but the one I tried had a very distinct burnt caramel flavour, and a mouth-puckeringly salty taste. Seriously, I normally really like the sweet/salty combo, but this was a little bit too hardcore, even for me.

                                        The quality of the ice cream itself, however, is exceptional. I think it might be the the richest, creamiest store-bought ice cream I've ever had. I find that other so-called "premium" ice creams, like Ben & Jerry and Haagen Dazs, have a thin, insubstantial mouthfeel that I personally find a bit off-putting. This one had a creaminess that rivals stuff from ice cream shops like Ed's or Greg's.

                                        1. re: Michael N

                                          I agree with you. No "bland" anywhere...too strong for me, and I'm a smoker so I need lots of salt!

                                        2. re: Bigtigger

                                          I'm wondering if Bigtigger had bought another product called PC Loads of Caramel Cashew Toffee which only has the stingy string of caramel lacing through the ice cream. This product costs $6.99 and at 1.65 L, the container could be considered a "tub".

                                          However, the black label Salted Caramel is only a 500 ml container and is priced at $4.99 right now. And I agree, this stuff is not bland and I personally love the intense salty flavour. Bought it at the Loblaws at Broadview and Danforth.

                                      3. FYI, couldn't find any at Bayview Village. They had Vanilla and Passion Fruit in stock, however!

                                        1 Reply
                                        1. re: jlunar

                                          I also couldn't find any at Bayview !!

                                        2. Didn't want to make a new post but I just bought and tried PC salted toffee cheesecake lollipops and they are delicious. They're on sale this week at loblaws.

                                          1. Just bought some Black Label Salted Carmel and the Bourbon Vanilla at Bayview & Moore Loblaws. $4.99 ea. looked like that was the regular price (ie no sale tag).

                                            1 Reply
                                            1. re: CocoaChanel

                                              The Insider Report doesn't indicate a "special" price on them (or introductory price). The "insider's report event" runs from Friday November 9, 2012 to Thursday January 3, 2013 so regardless the pricing should be that way until January if not longer... Maybe OP just misremembered the pricing.

                                              I was in a No Frills today but unfortunately they said they don't really carry the Black Label products (in my market, they would probably do well even with the No Frills shoppers). I will have to head by Fortino's or a Superstore soon.

                                            2. So we tried the salted caramel last night. I am not sure I would get it again. The caramel bits were quite nice and not overly salty. However, mr. Vuitton and I found the taste of the ice cream base to be overwhelmingly buttery. It was like there was too much butter for the recipe or wasn't incorporated properly. It didn't even taste like a good butter. I hope the vanilla is better.

                                              2 Replies
                                              1. re: CocoaChanel

                                                I stick to my rich but "bland" view - tried another container just to make sure my first wasn't somehow defective. Rich? yes, as I and others have written. "Buttery"? yes,good descriptor, as per CocoaC above - though I didn't taste any rancidity or lack of incorporation. But szw and Michael N's comments about distinctiveness of burnt caramel and salty tastes simply aren't at one with what my palate experienced. Different strokes, etc....

                                                1. re: Bigtigger

                                                  No rancidity. Just an overwhelming butter taste.

                                              2. Bought some today, had it tonight. Incredibly silky, the salt intensifies the sweetness. Normally, the sweetness would be off-putting but the mouth-coating creaminess of it keeps you coming back for just "one more spoonful".

                                                Some of the best ice cream I've had with the exception of real Italian gelato.


                                                1. Had it today from the RCSS at Scarb Town Center, was fantastic, I wish we had room for more in the freezer

                                                  1. Tried some today and it was great, but at 310 calories per 1/2 cup it will be a rare treat.
                                                    I also tried the vanilla and it was nowhere near as good as expected. Rather lacking in intense vanilla flavours.

                                                    1. I couldn't find the salted caramel either and it's not in the regular ice cream section but in its special freezer island/end cap merch area at Maple Leaf Gardens. Also, only got to try the Madagascar bourbon vanilla...very custardy and reminds me of the ice custard I had at Yonge/Eg's Jedd's Frozen Custard. An overall "meeeah" with one shoulder shrug.
                                                      I am looking forward to trying the cheesecake pops with salted toffee. Just sitting in the freezer until I burn off the custard calories.

                                                      1. I tried the salted caramel ice cream but was underwhelmed. It tasted okay, but I didn't like the texture. It felt like it was pumped full of air and didn't have that density I expect from a premium ice cream. I won't be bothering with it again.

                                                        1 Reply
                                                        1. re: CanadaGirl

                                                          I had almost the exact opposite experience with it, oddly enough. I thought it was really nicely creamy and textured, if a little cloyingly sweet. But yeah, the mouthfeel was good for me. I wonder if it's got anything to do with the temperature of the ice cream?


                                                        2. ..I found it just ok...ice cream part very bland for the calorie count....for the indulgence the hagan daaz caramel cone is soon far superior...