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Oct 31, 2012 01:07 PM

Lime Truck Opens "TLT Food" Restaurant in Westwood Village

The Chef from The Lime Truck Daniel Shemtob (winners of season 2 of The Great Food Truck Race on The Food Network) is opening a restaurant in Westwood Village in the former location of The Stand. They are scheduled to open on Nov 1st. The menu is at this link and it looks good including it's 12 Hour Pulled Pork Fries with Cotija Cheese, Homemade Guac, Crema, Chiptole-Honey Cabbage.

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  1. The Stand lastest much longer than I expected. Let's hope TLT can survive! I'm a UCLA grad and I'm always so sad walking around Westwood... so many empty spaces, and it's been that way for far too long.

    4 Replies
    1. re: CLowe

      What's the problem with vacancies in Westwood Village? One would think if a space were vacant for several years, the landlord would slash the rents to the point where someone would want to come in and open a business.

      1. re: jgilbert1000

        There have been several discussions of this issue of Westwood Village's economic troubles, including greedy landlords and the lack of accessible, inexpensive public parking. The most recent, i believe, was on the thread headlining the demise of Jerry's Famous Deli in Westwood.

        1. re: nosh

          I've read those discussions and various articles in the LA Times et al, but I still haven't seen an answer to jGilbert1000's question that makes sense to me. No matter how greedy you are, some money is better than no money, isn't it?

          1. re: aching

            Unless the landlord bought the property for such a cheap price that he does not want to deal with the headache of a short-time, fly by night tenant.

    2. that menu looks terrific. you all need to check it out and let me know if it's worth hopping over the hill to eat there...

      1. They opened this morning. This is the story from Grub Street with full menu and photos:

        1. Menu prices look very reasonable but another food truck that is keeping the truck in the name? Kinda ridiculous but at least it's part of an acronym.

          3 Replies
          1. re: Johnny L

            "...but another food truck that is keeping the truck in the name? "

            I figure their thinking is, since they already have a customer base that knows them and their name, (and their food) they are simply trying to keep those folks around and add to their bottom line from there.

            1. re: Johnny L

              the truck has created goodwill.
              here is one of the definitions of goodwill:
              "b (1) : the favor or advantage that a business has acquired especially through its brands and its good reputation "

              logically, any good businessperson would try to use the truck's good will to benefit the bricks and mortar undertaking.
              the fact that there are already lines at the place would suggest that doing so was a good idea.

              1. re: Johnny L

                I agree. Despite the replies above, I think having "The Lime" is sufficient for customer base purposes. Having "truck" in there when it's clearly not a truck is weird.

                And I'll add that, and perhaps this is just my opinion, but "food trucks" have a strongly negative connotation to me. When people tell me a food truck has good food, I'm quite skeptical to say the least. 99% of them are overpriced crap serving a dish or dishes that you can find much better, cheaper versions of at a real restaurant.

              2. Didn't realize the Stand closed?! Now that my DH no longer works in this 'hood, we don't have reason to frequent the area. Wow, if the Stand couldn't make it there, makes you wonder if a hyped trend of a food-truck-b&m can make it..... Wonder how many students crave charred bok choy & crab ceviche while cramming for finals.... And tacos for $4? Even the Loteria Grill on the 3rd st promenade sells their tacos cheaper. Maybe they are quite large? Hmmmm

                4 Replies
                1. re: Dirtywextraolives

                  "Wonder how many students crave charred bok choy & crab ceviche while cramming for finals..."

                  I have not eaten here yet but yesterday lines were out the door.

                  1. re: wienermobile

                    The day that Jersey Mike's opened a few years ago on the east side of Westwood Village (down from Trader Joe's) there were lines out the door. The reason was that there was an offer for a free or greatly reduced sub in the Daily Bruin. Was there some sort of special yesterday?

                    1. re: nosh

                      Yes, anyone who had a Stand card got a FREE lime-ade drink.

                    2. re: wienermobile

                      No line at all yesterday evening at 8PM or so. Looked a little too chi-chi for me and my partner, so we tried to go to 800 Degrees (which had a line to the coffee shop) and ended up at Tanino (lovely).