Where does Mooyah fit into the burger chain hierarchy?
I'd never even heard of it until yesterday when I found out one may be coming to my area.
It's sort of like a crossbreed of the Counter and Five Guys. Price-point is closer to Five Guys.
I only had Mooyah Burger twice, and this was several years ago, so take my opinion with a grain of salt. That said, I thought the burgers at Mooyah were fantastic. The burger was thick, juicy and superior to the burgers I'd had at places such as In-N-Out, Five Guys and Shake Shack, which are amongst my favorite of the regional burger chains.
I remember Mooyah as not transcendent. It was not as good as the burgers prepared by several of the smaller, more local burger chains in my area, and not as good as the burgers at several independent restaurants around here, either. Most of the places I'm referring too, though, are more in the full-service restaurant category.
For a fast-casual burger joint, though, I was very impressed with Mooyah. Of course, this was years ago, and I'm not sure how well they've maintained quality while expanding.
I had never heard of them either until yesterday when I got an ad touting their franchise opportunity. They don't have a location anywhere near here in Nevada.