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Oct 23, 2012 08:20 AM

Burger King selling Mini Cinnabon rolls

We saw an ad for mini-cinnabons at BK the other night and just had to laugh... I'm assuming that BK and Cinnabon are under the same corporation, but my first thought was "How bad is BK doing that they are now selling another restaurant's food?!?!"

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  1. Cinnabon's owned by Focus Brands; Burger King is its own company -- they don't have the same parent corporation. I think it's just a co-branding opportunity to get Cinnabon into more stores.

    6 Replies
    1. re: Boston_Otter

      Right. Cinnabon gets into a wider market and BK has a "hook" to bring in new customers. I'd certainly check out a mini-cinnabon, since a full-sized cinnabon is huge fat/calorie bomb.

      1. re: Ruth Lafler

        We haven't gone to Cinnabon for years -- as good as those things are, and they are delicious, they are just too unhealthy.

        Of course, the problem with the BK minbons is that you won't be able to buy just one. Instead, you'll have to buy what looks like a little tray of minibons with just as many calories and fat as one full-size cinnabon. But of course, they are made for "sharing." LOL

        1. re: Bob W

          Apparently you can buy one, two or four! Warning: reviews have been mixed.

          1. re: Ruth Lafler

            Wow, I am truly shocked (but mildly impressed). Of course, no surprise that BK could screw this up tastewise.

            1. re: Bob W

              I have had these twice... I don't know why I even bothered the second time. They tasted kind of pasty and had a little too much icing.

              1. re: Bob W

                I thought they were ok. I liked the size and the price and I never would have ordered it if I'd have to purchase a full sized cinnebon. I think for fast food, it was pretty awesome. Super sweet but soft and lots of cinnamon.

      2. but my first thought was "How bad is BK doing that they are now selling another restaurant's food?!?!"

        If BK were doing so badly, Cinnabon would never allow their rolls to be sold at BK. Think about it: if you made a product that sold very well, would you allow a poor-performing restaurant to sell them and be associated with your good name?

        McDonald's uses Newman's own brand salad dressings; DD offered Oreo cookie themed donuts a few months ago; etc. A lot of chains cross merchandise.

        7 Replies
        1. re: ttoommyy

          The Bob Evans menu is covered with the names of the products they use. Most of them are just regular old products like you'd buy in the supermarket. I guess they think that comforts their regular clientele.

            1. re: alkapal

              I have no doubt my in-laws like seeing "We use Kraft [insert product name]!"

                1. re: alkapal

                  These are people who did not go out for Chinese food until the 1990s.

                  1. re: Bob W

                    oh goodness gracious! even my parents and i in s.w. florida went to chinese in the early '70's! i liked sub gum chicken. ha!

                    1. re: alkapal

                      I know, right? When I found this out I truly could not believe it. They live in Baltimore, not exactly cutting-edge but not the end of the earth either.

                      And if I had not met their daughter, they never would have tried it even then!

        2. As others have already noted, it's about co-branding to increase sales, not simply sell food. The more options, the more probability for higher check totals per person.

          I live in Northern New Jersey and I would be hard pressed to think of where there actually is a Cinnabon location.....maybe at the shopping mall or on the Turnpike? With them available at BK, they become more easily available.....a win win win for the consumer, Cinnabon and Burger King.

          12 Replies
          1. re: fourunder

            I sort of wish McDonald's would co-brand with Cinnabon. Those things would go great with a Vanilla Sundae.

            1. re: ipsedixit

              BK also has soft serve ice cream, so your sundae wish can come true.

              1. re: iluvcookies

                The BK product is "soft serve". Unfortunately, it is NOT ice cream. I tried it and I didn't care for it. And usually, I'll eat any ice cream.

                1. re: Heidi cooks and bakes

                  I stand corrected, however it will still fulfill ipse's sundae yearning.
                  It's not terrible, but yeah, real ice cream is better.

              2. re: ipsedixit

                I seem to recall McD's does have a cinnamon bun available at breakfast.....but it was not very good.....Healthy or not, I'm sure any inclusion of Cinnabon would make any menu better.

                  1. re: ipsedixit

                    No, those were not the same item I recall. I remember a 2-3 years ago, deciding to purchase coffee and breakfast for my friends before we met on the road for a day of golf. The only place on the way was McDonald's. I perfectly happy for any item on the menu myself, but one in our group is a Vegetarian/Pescetarian.....and does not eat eggs. They had the cinnamon bun available and I ordered a couple. They said it was not bad, but clearly no where near the level of decadence of a Cinnabon

                    It was a bun wrapped in paper in a fold up microwavable tray.

                    1. re: fourunder

                      I like Cinnabons (quite too much actually), but for me they're a bit like popcorn. They always seem to smell just a bit better than they actually taste -- though they do still taste very tasty nonetheless.

                      1. re: ipsedixit

                        Cinnabon simply needs to sell "Cinn-a-Centers" in which you get only the little "gooey, cinnamon laden hearts" of the full size buns in order to boost sales by a factor of 1,000...

                        1. re: Servorg

                          And they can partner with a muffin shop that sells only muffin tops.

                    2. re: fourunder

                      My kid likes the pull-apart cinnamon buns at McD's, so I'm sure he'd like cinnabons too.