Lime a Rita
Since you've bothered to ask, it's clear that this product is not for you.
Imagine going on a three week Michelob Light and Newport Ultra bender, coming out of the haze on Day 22 just enough to make it to the liquor store for a refill. Imagine seeing the Limearita box's shiny green exterior and being attracted to the idea of venturing into the realm of the exotic. The tropical heat. The true party life.
Nah, I can't imagine it either. But that's the only target market I can possibly fathom for this undoubtedly nasty product.