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What is it with Americans and speculoos?

Lizard Sep 21, 2012 04:53 PM

OK, let this much be clear: I am Belgian and grew up with speculoos. It's not that I don't know this biscuit or its spicy tastiness.

That said, I was recently on a Delta flight where people were positively batshit for the stuff. AND I see multiple threads reference the cookie and/or the spread.
This spice cookie has been around for ages and yet in the past couple of years, Americans have gone crazy and that crazy has reverberated in Belgium (I haven't ever bought the speculoos spread nor would I, but I tried the cote d'or speculoos bar and almost died from the sugar shock. I am also convinced that this bar would have never seen the light of day had it not been for the American obsession.

So... I know this is rough, but can someone explain how a modest spice cookie should have launched such madness?


  1. Beach Chick Dec 14, 2013 06:06 AM

    Just bought a jar of the beloved Biscoff spread and I have a little espresso spoon (psychologically helps on the small spoon ) to take and load up that bad boy and devour a couple of spoonfuls.

    I frigging dig that sh°t. .

    1 Reply
    1. re: Beach Chick
      sunshine842 Dec 14, 2013 09:04 AM


    2. h
      happybaker Dec 13, 2013 11:07 PM

      For the cookie itself, I'd say because it has a lovely balance of spice, butter, and is not too sweet.

      1. Edwardrae May 19, 2013 08:03 AM

        I would suggest that your observation that "Americans have gone crazy" over speculoos is a bit over-the-top. Most of my American friends have never tasted or even heard of the "stuff". I have had the spread and the cookie, neither of which I care in the least. The answer to your question regarding "Americans and speculoos" would be; it is nothing perhaps random individual taste and curiosity at best.

        1 Reply
        1. re: Edwardrae
          HillJ May 19, 2013 08:41 AM

          I would suggest that the same could have been said of Nutella when that product first came on the scene. Now there are knockoffs and recipes to make your own widely avail.

          The Biscoff cookie has been around quite a bit longer than the spread. I have a copy of the Biscoff catalog when the spread first debut for their customers (2009) and wasn't avail on shelves right away...and already there are knockoffs.

          I took the "Americans have gone crazy" remark as a general statement that the spread has "arrived" on the food scene in a less limited way.

          First time I had Nutella was in Germany. First time I had a Biscoff product was on a plane.

        2. s
          SilverMoth May 19, 2013 12:21 AM

          I get them from Trader Joe's. Personally I love them because they are crispy and light and have great flavor. And not too sweet. I really have to stop myself from eating the entire box at one sitting.

          1 Reply
          1. re: SilverMoth
            sunshine842 May 19, 2013 07:28 AM

            THAT is the real challenge.

          2. HillJ May 18, 2013 08:24 PM

            Apparently this spread has reached the .99 Stores because my sister in law called all excited about finding the Biscoff brand there...then proceeded to ask me how to use it.

            1 Reply
            1. re: HillJ
              paulj May 18, 2013 09:48 PM

              I've bought a couple of jars of crunchy Biscoff spread at Grocery Outlet. I've also found the cookies there or Big Lots.

            2. p
              peanuttree May 16, 2013 07:06 AM

              it started with Nutella becoming popular, which was in turn started by some TV ads they put up in America. Americans like peanut butter, so it was a natural attraction.

              This opened the door to other foreign oil-based, sweet spreads. Hence, speculoos.

              Certain people's taste (mine included) respond strongly to flavors in liquid oils in particular. I don't get what the obsession with cake by itself is - for me it may as well be bread, but apparently some people love it. But the frosting/whipped cream, that's a whole nother story, or also I LOVE MELTED chocolate, and any sweetened nut butter.
              So that part of the population loves stuff like nutella, biscoff, etc.
              There'll be another explosion once some smart food corp starts treating hazelnut and almond and macadamia nut butter like peanut butter and replaces some of the oil with shortening (for stability) and sweetens it. Actually, that's kind of already happened with various nut companies, like Justin's nut butters

              6 Replies
              1. re: peanuttree
                sunshine842 May 17, 2013 06:38 PM

                Naaah. Europeans LOVE their Nutella, but could give a hoot about peanut butter for the most part (there are a few pockets of peanut butter love, but it's not the norm)

                By your logic, Europe should love peanut butter, too.

                Biscoff/Lotus spread just appeared in Europe about 3 years ago -- so it's not exactly a time-honored tradition there, either.

                1. re: sunshine842
                  sandylc May 17, 2013 07:07 PM

                  I tried Nutella ONCE. It was tooth-achingly sweet! Out of curiosity, I looked up the sugar content of 2 T. each of Nutella, Skippy Natural Peanut Butter, and Biscoff Spread.

                  Nutella: 21 grams
                  Skippy: 3 grams
                  Biscoff: 10 grams

                  Not that they are interchangable; it is just interesting.

                  1. re: sandylc
                    sunshine842 May 17, 2013 08:12 PM

                    the formula for Nutella changes by country. It's not as horridly sweet in Europe.

                    1. re: sunshine842
                      JayL May 17, 2013 08:30 PM

                      Nutritional information by country:

                      US 1.76 grams of sugar per serving gram
                      AU 1.83 grams of sugar per serving gram
                      UK 1.76 grams of sugar per serving gram
                      IT 1.81 grams of sugar per serving gram

                      That sort of debunks the idea that US Nutella is "horridly sweet" & other versions are not.


                      1. re: JayL
                        sunshine842 May 18, 2013 06:01 AM

                        Note that all I said was that the formula changes by country - which your post would support.

                        1. re: sunshine842
                          JayL May 18, 2013 09:37 PM

                          No...you actually typed "It's not as horridly sweet in Europe."

                          The formula does change...

              2. j
                JayL May 16, 2013 05:47 AM

                Never heard of it.

                1. Beach Chick May 16, 2013 04:00 AM

                  20+ years ago I was on a flight on Air New Zealand and was served these little wrapped cookies....seemed so innocent and had no idea that moment, was the start of my addiction to these things of beauty.

                  Biscoff spread jar lasts about a week and there is nothing like a couple of soup spoon dips to make the world a better place.

                  4 Replies
                  1. re: Beach Chick
                    grampart May 16, 2013 04:54 AM

                    I posted this on a similar thread a week or so ago. My granddaughter had run in a 1/2 marathon and a jar of the crunchy was in her "goody bag" that the organizers had handed out to the participants. I was hooked with the first spoonful. I made a loaf of oatmeal bread just so I could put this stuff on a couple of toasted slices. Why do we like it so much? Why else? Because it's so freakin' good! Here's a photo.

                    1. re: grampart
                      Beach Chick May 16, 2013 07:11 AM

                      I responded to your first post and mentioned that you missed a spot on the lower left corner....hee hee
                      Bet that was fantastic on freshly made oatmeal bread...solid

                      Love that you are a 'spoonful' kind of guy!

                      1. re: Beach Chick
                        grampart May 16, 2013 07:30 AM

                        I'm most definitely a "spoonful" kind of guy! My man Wolf could have been singing about Biscoff spread.

                        p.s. subsequent slices of toast were completely covered. ;-)

                        1. re: grampart
                          Beach Chick May 16, 2013 08:11 AM

                          Solid on Wolf...as as drummer that plays the blues, this will definitely be added to the iPod playlist.

                          Glad to hear that subsequent slices were completely covered!

                  2. Perilagu Khan May 15, 2013 02:21 PM

                    Never heard of it.

                    1. c
                      costumegal May 15, 2013 02:14 PM

                      I grew up with the cookies (Mons) and missed them here in the U.S, so I was so thrilled to get some on a flight to California. I will now have to hunt down the Cote d'Or bar! My regular lunch was a bar of Desert 58 (once I stopped eating in the cafeteria). I love that Speculoos spread is everywhere, but I still can't find the cookies.

                      2 Replies
                      1. re: costumegal
                        sunshine842 May 16, 2013 03:42 AM

                        they're called Biscoff here in the US - might make them easier to find!

                        No idea why Lotus uses a different brand in the US....

                        1. re: sunshine842
                          costumegal May 16, 2013 06:55 AM


                      2. olyolyy Sep 29, 2012 04:20 PM

                        I think the hype stems from the term "cookie butter" which has a real novelty to it...I bought a jar and did find it to be kind of a one trick pony. There were two uses for it that I really enjoyed but as far as using it as a spread, it's a bit too sweet and the texture when melted is too heavy, I prefer other things on my waffles, toast etc.

                        3 Replies
                        1. re: olyolyy
                          chowser Sep 29, 2012 06:29 PM

                          Yeah, I always joke that it's a way to turn breakfast into dessert.

                          1. re: olyolyy
                            Tripeler Sep 29, 2012 06:31 PM

                            The term "cookie butter" is entirely too suggestive of "cookie dough" and the popularity of that really surprises me.

                            1. re: olyolyy
                              Chowrin Sep 30, 2012 05:40 AM

                              it's good on Belgian waffles.

                            2. p
                              pine time Sep 29, 2012 12:04 PM

                              I bought speculoos cookies yesterday and plan to sandwich 2 with a layer of the Biscoff spread in the middle. Then lie down in a sugar overdose.

                              1. f
                                Fydeaux Sep 27, 2012 06:15 AM

                                I confess that I had never heard of them before reading this post.

                                Maybe I'm not a very good American.

                                1. sunshine842 Sep 24, 2012 01:42 PM

                                  Just this afternoon I saw a recipe book in the grocery here in France -- 50 Favorite Recipes with Speculoos, and a smaller one with recipes using the spread. (in French, of course)

                                  It's not just America. The whole world is speculoos-goofy right now.

                                  1. n
                                    nikkib99 Sep 24, 2012 11:48 AM

                                    Firstly, it's something different from Chips Ahoy, Oreo cookies, etc. Secondly, the quality of the product itself - these cookies are rather sweet, but compared to the common cookie in the US, they have a better flavor. I used to like Biscoff, but not anymore due to their high sugar content. I'm a Maria cookie fan.

                                    I can walk by a supermarket till and not be drawn to the chocolates, gums, etc. I could even walk down the junk food aisle and not even get moved by it. However, if I'm walking down the junk food aisle at World Market or in the cookie aisle at certain Asian markets, my shopping cart would have more than enough junk food to feed a family of 4 for a month.

                                    Simply put, American-made sweets do not appeal to me because they have an insanely high level of sugar compared to their foreign counterparts. Most of the time, I don't taste the flavor of the item, just sugar.

                                    1. chowser Sep 24, 2012 11:38 AM

                                      I first heard of it on Throwdown w/ Bobby Flay and the Wafels and Dingel's food truck a few years ago. I'd wondered about it and it started appearing on the shelves. They're good--kind of a doctored up graham cracker and a more "adult" cookie than chocolate chip cookies. They kind of remind me of windmill cookies. The spread is overly sweet but might be good to bake or frost with. I prefer Nutella to it.

                                      6 Replies
                                      1. re: chowser
                                        BonVivantNYC Sep 24, 2012 11:40 AM

                                        I know of it from Wafels and Dinges - it is one of my favorite treats around! (The only thing that kept me from buying the jar is the fact that I'm pregnant, and there is no way I could have resisted eating the entire thing.) The taste is totally unique to what we have in other spreads. Moreover, I think we have fun with the name ;-)

                                        1. re: chowser
                                          sandylc Sep 29, 2012 09:24 PM

                                          Whoa, chowser, are you saying that it's sweeter than Nutella? Nutella, to me, is like pure sugar. Ugh. So I guess I won't try Speculoos spread!

                                          1. re: sandylc
                                            cresyd Sep 30, 2012 12:38 AM

                                            I've had the Trader Joe's cookie butter - and that variety is really quite sweet. As someone who thinks an awesome snack is a pretzle dipped into generic commercial vanila frosting - I even found it pretty sweet. However, recently someone gave me a locally made Belgian variety of the speculoos spread that was far less sweet and really enjoyable.

                                            1. re: sandylc
                                              sunshine842 Sep 30, 2012 05:29 AM

                                              Yes -- and European Nutella is a different creature, too.

                                              1. re: sunshine842
                                                LMAshton Dec 14, 2013 02:42 AM

                                                Most of the nutella we get in South Asia is imported from Europe, although we've had the American variety as well. We prefer the European formula.

                                              2. re: sandylc
                                                chowser Oct 1, 2012 11:31 AM

                                                Yes, too sweet for me. Nutella has nuts, even if it's minimal to cut the sweetness. This is essentially like cookie frosting.

                                            2. c
                                              calliope_nh Sep 23, 2012 06:28 PM

                                              After reading raves on chowhound, I snatched up a package of Biscoff when I saw them around Christmas. My daughter and I thought they were ok but nothing special. We prefer Ginger snaps or hermits for spicy cookies.

                                              1 Reply
                                              1. re: calliope_nh
                                                cresyd Sep 24, 2012 12:16 AM

                                                For someone who grew up experiencing mostly a steady decline in airline pampering, the Delta Biscoff snack is basically the only "oh flying is special" memory I have with flights and food. I may have liked them a bit more than the average bear (i see them as a cross between a ginger snap and snickerdoodle - both cookies I really enjoy) - but they were elevated due to the fact that I only ever saw them on the airplane.

                                                As Delta would give you one or two at the most - getting to sneak a third or heaven forbid a fourth was just the height of indulgence. Now that you can buy a giant package all for yourself and don't have to beg a flight attendant for a second one - meh. I'm sure there are people where the taste just isn't all that, but for those of us who enjoy the taste, I think the relationship with scarcity has definitely hyped our appreciation.

                                              2. Caroline1 Sep 23, 2012 04:39 PM

                                                Oh my goodness! THIS American has never seen nor tasted a "Speculoo," so what is this madness you're talking about?

                                                6 Replies
                                                1. re: Caroline1
                                                  lusfolgena Sep 23, 2012 05:55 PM

                                                  Oh I fairly recently made a journey to Trader Joe's in Las Vegas and found the Speculoo butter. I bought 2 jars and was in heaven till the last spoonful. The spread has the consistency of peanut butter but the taste is best described as very light sugary gingery. It would make an amazing cake frosting!

                                                  1. re: lusfolgena
                                                    Sra. Swanky Sep 24, 2012 09:50 AM

                                                    It definitely does make a great frosting! There's a bakery near me that has a "graham speculoos" cupcake in their flavor rotation. Graham cracker flavored cake with speculoos frosting - brilliant! (of course I'm one of the many Americans who are just batty for the stuff!)

                                                  2. re: Caroline1
                                                    shaja Sep 23, 2012 06:04 PM

                                                    Never heard of it out here in the Midwest. Perhaps it is a Coast thing.

                                                    1. re: shaja
                                                      Big Bad Voodoo Lou Sep 23, 2012 09:35 PM

                                                      Caroline1 and shaja, speculoos is marketed in the U.S. as Biscoff cookies and spread. The Biscoff website has a list of places where you can buy it:


                                                      1. re: Big Bad Voodoo Lou
                                                        shaja Sep 25, 2012 03:32 AM

                                                        The point of my post was simply to show the OP that not all Americans are obsessed with the dessert..

                                                        1. re: Big Bad Voodoo Lou
                                                          Caroline1 Sep 27, 2012 01:31 AM

                                                          Thanks, but I'm not a big fan of "over the counter" cookies. I'm a scratch baker and spice cookies are a snap, ginger or otherwise! '-)

                                                    2. l
                                                      Lizard Sep 23, 2012 04:12 PM

                                                      Thanks, all, for your answers so far. Admittedly it seems that a few trends have collided.

                                                      There is the biscuit/cookie love, which was apparently born from the occasional treat with no other source (the Delta goodie), which finally found distribution in the U.S. The novelty excites.

                                                      There is the spread, which I never encountered growing up, but which may be part of a completely new development. I did enjoy nutella when at my grandmother's (clearly because only a grandparent could feel good about giving this to a child for breakfast-- not that tartines are really that much healthier).

                                                      And there is the thing that made me jump when I first saw it at the Del Haize: A specullos filled/dotted chocolate bar.

                                                      I agree with Sunshine that cote d'or is not that well known beyond Belgium (although it when growing up, it definitely dominated the supermarkets). I think something else is going on, though. I keep feeling like I'm seeing foodie culture (and American foodie culture) influence the business plans of companies in Europe. There has been an acceleration in offerings and one that seems to dovetail with American obsessions. For example, the gaufre liegois, served naked always-- just that in the hand, has in the past years turned into some kind of madness in which people get theirs topped with cream, ice cream, chocolate, etc. Other waffles, ok. but these were not the sorts to be embellished-- not in my youth, not in my experience. I really do feel like globalisation is influencing these local traditions. And I've never been the sort to wring my hands or clutch my pearls, but something definitely seems to have developed recently.

                                                      I'm just yammering, but I sincerely believe that the speculloos obsession and the outcomes are symptomatic of something much larger.

                                                      And now I sound paranoid... great.

                                                      Those saying the thing about moules frites? Those had their day, but were not exactly treated the same, possibly because this resulted in restaurant dishes and the usual experimentation in preparation.

                                                      And for belgian beers, one of the truly great things were al the U.S> based brewers who experimented with and built on the traditional Belgian styles. There, I saw something really great come out of the fetishisation. Maybe it's just that the speculoos thing really does seem tied to only a few companies (even if, as a spice biscuit, this hadn't been a proprietary product).

                                                      2 Replies
                                                      1. re: Lizard
                                                        sunshine842 Sep 23, 2012 10:20 PM

                                                        I think that, rather than the US driving things, the transfer time for trends has been reduced to almost nil with the internet. The US now sees trends popping up in Europe, and via Facebook and Twitter, and YouTube, it migrates almost instantly, and people want to see what the latest thing is about.

                                                        I know that fashions used to take 6-8 months to get from Europe to the US -- now the clothing on the racks in mall stores is virtually the same, virtually concurrently.

                                                        1. re: Lizard
                                                          Delucacheesemonger May 16, 2013 05:37 AM

                                                          Now have seen Speculoos ice cream in Paris as well as bits in a jar for sprinkling on stuff.

                                                        2. al b. darned Sep 23, 2012 11:46 AM

                                                          I must have missed this trend, because when I saw the title of the thread, my first thought was, "What is 'speculoos'?" At least now I know. I am constantly amazed how much I learn on CH.

                                                          4 Replies
                                                          1. re: al b. darned
                                                            Carole_beaudry Sep 27, 2012 09:32 PM

                                                            I'm glad I wasn't the only one who didn't know what speculoos were. I don't think this craze has hit Canada yet. Or if it did I was oblivious about it. Does make me want to try a to try it now. Anyone got a good recipe? ;)

                                                            1. re: Carole_beaudry
                                                              lagatta Dec 14, 2013 07:02 PM

                                                              The cookies themselves are lovely, found in the Netherlands as well as nearby (northwestern) parts of Germany as well as Belgium. They are not overly sweet, and are very nice with tea or coffee. I'd never bothered making them, I buy them when in the Low Countries, and they aren't hard to find in Montréal.

                                                              1. re: lagatta
                                                                happybaker Dec 14, 2013 07:05 PM

                                                                Yes, they are a yummy balance of not too sweet, a nice amount of spice, and butter. Yum!

                                                                Just back from Toronto where, much to my delight, they had $2 bags of them at Dollarama, imported from Germany and - lovely.

                                                                Why didn't I buy extra bags? : (

                                                                1. re: happybaker
                                                                  lagatta Dec 14, 2013 07:14 PM

                                                                  I also found them at Dollarama. The German name is slightly different (even the Belgian and Netherlands Dutch names are too). They had been out of them, but I guess they got in a new shipment, so I'll look for them this coming week - it is too cold today.

                                                                  I see no purpose in making them into a teeth-rotting-sweet spread. They are perfect with a cuppa, or a glass of bubbly wine.

                                                          2. b
                                                            BuildingMyBento Sep 23, 2012 10:24 AM

                                                            The Delta Biscoff have been around for quite a while, but I've only in the past couple of years seen it sold in stores...though it of course could have been around in specialty markets longer. Wegman's (Rochester, NY-based supermarket) was the first place I saw it, and after that it "seemed" to have appeared in NYC-area stores. But since you say you're Belgian, would you rather see Americans (me included) obsessing over moule frites, or a certain statue's moniker making its rounds in Japan selling waffles? Or, maybe you've got connections with Jules Destrooper...

                                                            1 Reply
                                                            1. re: BuildingMyBento
                                                              sunshine842 Sep 23, 2012 11:40 AM

                                                              and Lotus biscuits (they used the Lotus name, rather than Speculoos, for whatever reason) have been available at supermarkets in the US for years -- I was buying them in Florida 7-8 years ago at Publix, a main-line grocery store.

                                                            2. sunshine842 Sep 23, 2012 10:00 AM

                                                              It's all over France and England, too -- ice cream, spread (smooth AND crunchy), candy, syrups to add to other things, etc., etc., etc., as well as a dozen or more different brands of the cookies.

                                                              Given Cote d'Or's very small market share in the US, and it's rather significant market share in Europe, I'd be extremely hard-pressed to believe that the craze is US-driven.

                                                              1 Reply
                                                              1. re: sunshine842
                                                                Harters Sep 24, 2012 02:19 AM

                                                                For some years, it's been almost a guarantee that a coffee in the UK, will come with a little speculoos biscuit. I think even the chains like Costa and Nero are doing it.

                                                              2. b
                                                                Big Bad Voodoo Lou Sep 23, 2012 09:46 AM

                                                                It is so trendy now that Haagen-Dazs even has a limited-edition Spiced Caramel Biscuit flavor of ice cream, although it was really disappointing. It was mostly vanilla with speculoos/Biscoff cookie crumbs mixed in, but I was hoping for gooey swirls of the rich speculoos spread in the vanilla, which would have been better.

                                                                I agree with everyone else -- the airplane cookies were a rare and delicious treat, now you can buy them anywhere, and the spread took a good thing and made it even better! Oddly enough, I love spoonfuls of the stuff, but my wife, who has a much bigger sweet tooth than I do and also loves peanut butter much more than I do, has no interest in speculoos spread.

                                                                1. c
                                                                  cresyd Sep 22, 2012 11:26 AM

                                                                  I would second guess the newness. For years, the cookies were a pleasant highlight of the Delta flights but weren't really easily available elsewhere in the US. And no where was there mention of "these are a traditional cookie in Belgium". Then I think about 6 or so years ago, I had some friends buy them for me as a "feel better" gift - and it was a delightful surprise to see them no on an airplane. Now I see them all the time in the grocery store and never buy them.

                                                                  So I would just say that they are a delightful newcomer on the market that will eventually die down. I tried the spread the first time I saw it, and while it's tasty in a small quantity, I could never see the point in having a jar around regularly.

                                                                  7 Replies
                                                                  1. re: cresyd
                                                                    mpjmph Sep 22, 2012 06:22 PM

                                                                    That what I was thinking as well. They used to be in-flight only, though you could buy a package via Skymall I believe (on Delta only, of course). Then they started showing up in stores, and the speculoos spread just started showing up about a year ago. The spread still is very much a novelty. I bought a jar back in December, and it was strange/cool to get cookie flavor with a peanut butter texture. I consumed the whole jar, but haven't purchase another.

                                                                    1. re: mpjmph
                                                                      cresyd Sep 23, 2012 12:33 AM

                                                                      I have to say, one thing about the spread was that while it was "tasty" eaten straight from the spoon, I never had a clue what else one would actually do with it. Not only is it pretty sweet - but because it "tastes like cookies", putting it on bread/toast seemed pointess. Adding it to something sweet seemed like overkill....so ultimately every now and then when I have a sugar/sweet craving I have a small spoonful and call it a day.

                                                                      If anything I would say the delay with the American market has been the name. Speculoos does not hit the American ear as "yummy food".

                                                                      1. re: cresyd
                                                                        Tripeler Sep 23, 2012 01:14 AM

                                                                        The word "speculoos" hits my ear as Flemish slang for eyeglasses.

                                                                        Interestingly, I once had a Belgian beer that was made to taste EXACTLY like those cookies. And it really did! I can't remember the name of the beer, though. Something I would probably not buy again, but I was surprised at how exact the flavor was.

                                                                        1. re: Tripeler
                                                                          Pata_Negra Sep 23, 2012 02:19 AM

                                                                          it (Anker Speculaas beer) was probably by brouwerij/brewery Het Anker. i remember having it on tap in Amsterdam sometime ago. remember to drink it last else all the beers after this one might taste strange.

                                                                          anyways, i much prefer Lebkuchen spice mix and not in my beer, please.

                                                                          1. re: Pata_Negra
                                                                            Tripeler Sep 23, 2012 02:54 AM

                                                                            Yeah, I think it was Het Anker. Anyway, a great curiousity of a beer.
                                                                            But then, Belgium has SO MANY great beers.
                                                                            THese days De Dolle's "Dulle Teve" is one of my favorites.

                                                                            1. re: Tripeler
                                                                              Tripeler Dec 14, 2013 05:50 AM

                                                                              Had another Dulle Teve the other night, and it is still one of my favorite Belgian beers. Apparently, the name is slang for "Mad Bitch" and it says so on the label. However, on bottles exported to the U.S. the label says "Tripel" instead of Mad Bitch.

                                                                        2. re: cresyd
                                                                          Chowrin Sep 30, 2012 05:37 AM

                                                                          great on waffles. great as ice cream flavor.

                                                                    2. Pata_Negra Sep 22, 2012 08:58 AM

                                                                      and Nutella.

                                                                      i think because it's something new/unfamiliar?

                                                                      1 Reply
                                                                      1. re: Pata_Negra
                                                                        LMAshton Dec 14, 2013 02:36 AM

                                                                        In all fairness to nutella, it's really good. It's not new to us, but we still love it. Won't go crazy over it, but the husband in particular enjoys it on his morning bread.

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