NYT's "Getting to know you" - how NYC restaurants keep files on their patrons
Fairly certain my file reads 'Pretentious Twat'.
I do wonder how the likes of Red Farm organise their files. I don't remember if Red Farm took a full name from me. I suppose if one pays by credit card, they can always update their file ID with that information.
Found the research on potential diners from overseas smacked of hubris. Also, what criteria did they employ?