I just saw an ad for this product on another page here. I think this is by far the best commecially available brand.
I see at my market, retail price is going up 25% (3.99 to 4.99).
Maybe I just don't notice smaller price increases, but I sure seem to notice that often price increases these days are to my mind significant.
I mean a product sells for a few bucks, wouldn't you think a half-buck step-up is plenty?
I've seen that before with a relatively new product (I've only been seeing Sabra Hummous here for about a year). It goes on the market at a more friendly price, builds a following, and then they raise the price significantly and count on fans to keep buying it anyway. I'm not a marketing insider, don't know this for a fact, but it sure looks to me like what's going on.
I like Sabra hummus pretty well too, and I agree that the price increase has been annoying. However, I am lucky enough to score some occasionally at Grocery Outlet for $2.99. It's not the first newer product I've developed a fondness for at a lower price than then goes on to a high enough price that I won't buy it anymore.
If you like their roasted red pepper hummus, Trader Joe's product is almost identical (down to the packaging) and it costs $2.99.
They have a popular product that is selling well. More people would rather buy it than make it and it may also be better than what some might make at home. They see the opportunity to raise their prices. Sounds reasonable. Maybe the increase was steep but the price may go down. Depends on sales