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Warning - General Mills bought Liberté yogurt, it's now Yoplait crap for premium price!

I live a frugal life, I don't have a tricked out kitchen, travel to Europe or even eat out at expensive restaurants. But I am fortunate enough to be able to afford small pleasures in life such as ponying up $1.19 versus 99 cents for a container of premium Liberté Yogurt to enjoy as my go-to lunch on workdays.

Didn't think too much of it (should have!) when the Liberté yogurt at my local Whole Paycheck had gone up to $1.29 and had new cheapo packaging. It was still 6 oz, it was Friday and I was tired after a long day at work.

So today I grab a strawberry of the batch I bought on Friday and to my horror when I ripped open the container at lunch, I saw right way it had been reformulated and was no longer a product of Quebec, Canada but Denver, CO. One mouthful and I had an awful taste of pectin and CHERRY. Yes to add insult to injury, there wasn't even strawberries in my strawberry yogurt. I couldn't even finish the container, it was nasty, nasty stuff.

A quick google confirmed my worst fears, General Mills bought out the Canadian manufacturer in the hopes of propping up their failing yoplait brand and is now manufacturing my beloved Liberté at their US yoplait plant.

Granted a company can do whatever the heck they want to but geez, did General Mills really think we're such morons as to be taken in by a venerable brand name now hiding cheapo yogurt? I cannot fathom why they felt this would be profitable move. Did they learn nothing from the New Coke Debacle?

Forgive me this rant, I know that there's far more serious issues in the world but we as consumers need to take a stand on crap maneuvers like this.

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  1. It appears that Yoplait bought Liberte in December 2010 and General Mills bought Yoplait in May 2011, so technically, Liberte was a Yoplait product before it was a General Mills product.

    2 Replies
    1. re: ferret

      Funny, I thought the texture of my Liberte goat yogurt was different lately. This is most disappointing. I will be looking for something made in Canada to replace my Liberte goat yogurt, kefir and cow's yogurt.

      1. re: 1sweetpea

        I hope not! I haven't noticed a change.

    2. Liberte yogurt has many options. I was not aware of the above. I buy the greek yogurt and love the lemon. I have not noticed a change to this product. As well if you like Liberte yogurt, Dannone's greek yogurt is very good as well.
      I hope the Liberte company is not changing formulas, I started to purchase when they first came out and they have been innovators in the industry. Perhaps that might be the reason for the purchase.

      1. Crap...the store I normally buy Liberte at has been out of stock for a while....bought a couple at WF the other day and noticed the different packaging but have yet to try one

        Attention, cost cutting MBAs at General Mills: People who buy this yogurt are willing to spend more for good product. Commodity yogurt is everywhere...stick to the niche. Be BMW, not Hyundai.

        1. I eat yogurt from time to time and by no means an aficionado. Why is Yoplait crap? Also, I know I have to buy some and try it myself but what appears to be the big deal with Greek yogurt that seems all of the sudden to be on TV commercials every five seconds.

          14 Replies
          1. re: RC51Mike

            Yoplpait is more like a artificial, sweet, plasticy fruit pudding than real yogurt.

            I miss the Dannon of decades ago when it was very tart and tangy, and had flavor and a firm texture.

            Like Fage when it first came out, was made in Greece and from sheeps milk.

            1. re: JMF

              So, more of an issue of added ingredients, mouth feel and consistency? I sensed it might be whether or not some of these are real yogurt or not. I know, I have labels to read...

              1. re: RC51Mike

                Greek yogurt is drained of the liquid so it is much firmer/thicker. More like texture of fresh sour cream. Take some regular Dannon plain. Put a coffee filter in a funnel, put the funnel in a coffee mug, and pour in the yogurt and cover with plastic wrap. Put in the fridge overnight. So much better, richer.

            2. re: RC51Mike

              I wondered the same thing until I tried the low fat liberte greek fruit yogurts at an attempt at dieting and after that I tried the regular. I now prefer the greek yogurt. In any case Liberte does not only make greek yogurt, but ,luscious, higher fat yogurt than other brands. It is almost like eating cream. As well the flavours are great, lemon, mocha are so nice. As said I hope they do not change the formulas...

              1. re: Ruthie789

                Their Facebook page has a long explanation about how they've changed their dairy sourcing since moving production to the US and that they're responding to complaints about the difference in the texture/flavor. Time will tell.

                1. re: ferret

                  Ferret, it's more than sourcing though the milk and cultures do make a huge difference in how a yogurt tastes. They put in pectin, way too much sugar and less real fruit in the yogurt I had sampled.

                  I don't do facebook but the blog on General Mills' website had a PR person claiming over and over again that hadn't reformulated the yogurt when clearly their labels show they have and folks complaining on their blog having been told by customer service reps on their toll free lines that they had reformulated the yogurt.

                  Time will tell if they really really understand that lying to customers is NOT effective PR and marketing to roll out increased production. It's the 21st century, consumers have the internet, if you lie, we'll find out in short order and just get mad.

                2. re: Ruthie789

                  I buy the Liberté goat's milk yoghourt and it seems just as good as it always was. And it is made here in Québec.

                  I don't eat flavoured yoghourt.

                  1. re: lagatta

                    Yoplait only bought the U.S. Liberte brand. That's why the taste hasn't changed in Canada. I used to love it because it was made in Canada with Vermont milk. Now it tastes like every other namby-pamby US yogurt. I haven't been able to find the Liberte goat's milk yogurt since the switch.

                    1. re: VermontPenwoman

                      That's not quite right. Yoplait bought all of Liberté Natural Foods operations both north and south of the border.


                      1. re: SnackHappy

                        Thanks, SnackHappy. I might have misunderstood the acquisition, because the product in Quebec still tastes pretty good. I do know that they're no longer selling the Quebec-made product here in the Northeast. More's the pity.

                        1. re: VermontPenwoman

                          Apart from a short period a few years ago when they stopped using real milk to make their yogourt, the product never really changed in the 20 some years I've been buying it.

                          It's a shame the US product is no longer up to par. Hopefully, they'll be smart enough to fix it before they hurt the brand.

                          1. re: SnackHappy

                            I'm just thankful Quebec is a mere 40 minutes away (and Montreal only an hour and a half): too far for weekly shopping, but close enough for a fun day trip.

                3. re: RC51Mike

                  JMF stated accurately how I feel about Yoplait, I hope I didn't insult you, I think all of us probably have some favorite food we know is crap but love anyway.

                  There are lots and lots of mass marketed Greek yogurt pretenders that are the triumph of marketing over quality --John Stamos is still quite good looking, but I buy my yogurt on taste.

                  Side by side taste tests of high quality yogurt and corn syrup gelatin crap will really demonstrate what we're talking about.

                  1. re: HokieAnnie

                    HokieAnnie, have you tried the Danone keylime greek yogurt? I was buying this before John Stamos started doing their advertising, he has not influence on me. It`s a great flavour.

                4. This yummy Liberte I just ate is made in Canada, but it does have some of the crappy ingredients you mentioned, nonetheless. This stuff is far from the goodness of homemade yogurt or even authentic Greek or Indian yogurt, but it's still better than the pudding, which I think is the thing that many Americans are trying to replace. It's still pretty good, as store-bought yogurts go. Not nearly as sweet and slippery as Yoplait, at least in my opinion.

                  1. Just spoke to my rep over at Liberte and it sounds like the stuff we have in BC is still made in Quebec.

                    3 Replies
                    1. re: thatwhileifound

                      So glad to hear since I am from Quebec, I have not noticed a change in the product or the packaging here.

                      1. re: Ruthie789

                        Yes, it would appear this is a US issue only, they haven't messed with Canadian production and are only shipping the US stuff to US stores. Ironically I'm much closer to Quebec than Denver, I wonder why they aren't shipping the Quebec stuff here and the Denver stuff to western CA, not that I'd really want to foist it upon Canadians or anything.

                        1. re: HokieAnnie

                          Combine the actual costs involved with crossing the border in a physical sense with the fact that we have to have entirely separate packaging north of the border and it starts to make sense why I can still get the good stuff.

                    2. I recently discovered the change to Liberte and was horrified. I have been a fan for several years since discovering the brand in British Columbia. I was gratified to find the brand show up in the U.S. a year later. Alas, I am done with it. Yoplait has turned the product into the identical crap it has been spewing out for years. How can a company be so naive? Liberte was successful because they turned out a good product, not because they have a cool name. Why does the American food industry ruin every thing it embraces?

                      1 Reply
                      1. re: Hallfarmer

                        "Why does the American food industry ruin every thing it embraces?"

                        Because the American way demands cheap food, and because the corporation must always grow to be successful. Besides, our palates are now so broken from the ongoing slide into junkification of everything that 99 percent of people won't notice. GM doesn't care about you yogurt one percenters :)

                        If you don't believe me, lets have a show of hands for who noticed when toilet paper got narrower a couple of years ago...

                      2. I used to buy dozens of Liberte yogurts each week for my family. The new made in America version is nothing special - no where near as good as the Canadian Liberte yogurts. We won't buy it anymore. Does anyone know of another brand similar to the old Canadian Liberte yogurt?

                        1 Reply
                        1. re: Rick112

                          If any of you happen to be in/near BC, you might enjoy the Krema line by Olympic, made in Delta. It is a thick, rich yogurt, "Greek style" per the label. It contains no gelatin or pectin, just milk, cream, skim milk powder, cane sugar, natural vanilla flavour and active bacteria culture according to the ingredients listed. The vanilla infusion flavour is my favourite for snacking on, which I do sparingly as it is 10% milk fat (!). Lovely mouthfeel and worth the calories.

                        2. Quaker Oats debut Muller yogurt. http://www.mullerquaker.com/Home.aspx
                          3 styles.

                          Has anyone tried it?

                          5 Replies
                          1. re: HillJ

                            Not available in Quebec. Many American items are not unfortunately.

                            1. re: Ruthie789

                              From what the other CH thread (linked above) is discussing about talapia gelatin added, I don't think we're necessarily missing anything.

                              1. re: HillJ

                                I found Muller yogurt all 3 styles on the dairy shelf at Stop & Shop today. Gelatin is definately included in the label of ingredients but I did not see the word : talapia.

                                1. re: HillJ

                                  here's the link to muller's passion fruit yogurt's nutrition page.


                                  "contains milk, wheat, tilapia"

                                  1. re: Vidute

                                    I have since tried the Muller brand and decided that the gelatin fruit ruins it for me. The yogurt is actually quite nice.

                          2. Let me add my voice to the chorus of disappointed Liberté yogurt fans who are now confronting the new formulation of the product in the US market. Before the change, Liberté had a unique product in the US market. In my part of the country (East Coast), no one was selling a high quality, whole milk yogurt with the texture, creaminess and consistency of the Canadian produced Liberté. The new formulation is basically, for all intents and purposes, a Yoplait dressed in Liberté packaging. It is a pity that in these days of mass produced, homogeneous food with little character, a superb product be demoted into a run-of-the-mill yogurt that is no longer distinguishable or superior from its competing products.

                            3 Replies
                            1. re: goshua

                              Goshua, I'm in complete agreement with your statement. I made the discovery today, at breakfast time. First I got very scared because I thought something was wrong with my taste buds but the yogurt did not look the usual lush creamy...Then I examined the ingredients, got suspicious, also noticed Denver, CO on the container... found this discussion, learn about the sad fate of my FAVORITE yogurt and got even more disgusted... I called my local WF and was told that they also have been receiving NUMEROUS complaints from customers about the poor quality of Liberte yogurt. I'd like to remain optimistic and hope consumers voices will be heard....

                              1. re: spymom555

                                My local WF removed entire line of Liberte from its shelves in response to customers complaints. I called 1-800-453-0510 customer relations number and a very friendly rep acknowledged the problem, assured me concerns are been taken seriously and they are working hard to improve the quality. At least management at GM recognized they can not fool educated consumers.

                                1. re: spymom555

                                  They are doing the placate dance on their Facebook page as well. They say some small changes were "necessary" to make this yogurt in the US. I say, WTF...the US government forces them to use cornstarch and pectin??

                                  I don't think so.

                            2. In Quebec there is a new yogurt being promoted on TV, called iogo. It is being touted as a yogurt that does not contain gelatin, contains fresh fruit, and so based on this thread I look forward to comparing it to Liberte.

                              7 Replies
                              1. re: Ruthie789

                                Is that what Iogo is? We've got billboards for it all over Toronto right now, but they don't tell you what the product is, they just have a picture and then the logo.

                                I had guessed it might be Yogurt, but then I wasn't sure.

                                1. re: Jacquilynne

                                  Yes it is a new yogurt that has been launched by Ultima, link below:

                                  1. re: Ruthie789

                                    I have to say, that packaging does not inspire confidence that the product will be good, but I suppose it'll be worth trying.

                                    1. re: Jacquilynne

                                      I will try it, always curious about new products.

                                      1. re: Ruthie789

                                        Turnabout being fair play, I can't buy this yogurt on my side of the moon.
                                        Pls report back, Ruthie.

                                        1. re: HillJ

                                          My husband bought the 0 percent yogurt of iogo. I am not fond of 0 percent so I will give it a try again. It was not as good as liberte but it was not a fair taste test.

                                2. re: Ruthie789

                                  Here is a link on greek yogurts in Canada, including Liberte.

                                3. I too am disgusted with the New Liberte yogurt! I live in Florida and it is only available at Publix stores and I don't go there to often but I will make the special trip to get the Liberte. 2 days ago I purchased a couple containers...the coconut, lemon and I searched for the Apple Crumble which is my ALL time favorite...but they did not have it. I first noticed the new containers it came in but didn't think too much about it. Things like that always change. Couldn't hardly wait till breakfast...I never bothered to stir mine because the unflavored part, on the top and the side, was so tasty and creamy, kinda like a sour cream/cream cheese so I would just, little by little, make my way to the bottom to finally catch up with the amazing flavor! This one being the Coconut! On ONE taste I was sadly let down! The first thing I did was check to see if it was out dated...perhaps it was spoiled! Going down to the bottom into the fruit...I tasted it and knew...things weren't the same. It tasted like a Dannon or a Yoplait...which I don't eat, either one. The texture wasn't there and the flavour was bland, sour and tasteless. WHAT DID THEY DO? WHY COULDN'T THEY LEAVE IT ALONE? I always paid a little extra for Liberte and didn't mind the extra fat...it was too good to turn down! In fact I had told so many of my friends about it...I use to tell them that the Apple Crumble or Coconut (and lemon) was SO incredible that you could serve it to someone, in a fancy dessert glass with whip cream and maybe some sponge cake squares and they would NEVER know it was yogurt! Now...forget it! I did not finish the one I opened...said that it was from Colorado and with the new packaging it said it all! I am so heart-broken! Yes I know there is a lot of more important things going on and this may not seem important but I hope it becomes important when Liberte see's their error and their sales go down. In this case... Please contact them...I am ...and let them know how disappointed you are as well! Thanks...God Bless!

                                  3 Replies
                                  1. re: litehouse51

                                    I just used their contact us page to let them know of my dismay


                                    1. re: coney with everything

                                      Pectin, yuck? Why? It's merely a thickener, and it's not only NOT bad for you, it's GOOD for you! Accord to Wikipedia, "In human digestion, pectin binds to cholesterol in the gastrointestinal tract and slows glucose absorption by trapping carbohydrates. Pectin is thus a soluble dietary fiber." Why do you think apples are so good for you?

                                      1. re: Mr. Natural

                                        I think the point of "pectin yuck' was about what it does to the texture of the yogurt and I agree.

                                        On the other hand, if people are going "pectin yuck" about yogurt with a fruit preparation mixed in that's just plain ridiculous.

                                  2. I've bought Liberte for years, mainly for two reasons: It was made in Quebec from Vermont milk, and it had a fabulous taste and tartness. My source stores have been out of it for a while, because, they said, it was being "reformulated and rebranded." I'm a plain yogurt nut, but I had grown to love the Liberte fruit yogurts, especially coconut, lemon, and blackberry. I tried the new "reformulated and rebranded" yogurt (bought last week at, by the way, a greatly increased price -- up from $1.19 to $1.69), I nearly spit it out. Sure enough, it was now made in Colorado and tasted, as HokieAnnie so wonderfully put it, like pectin and some kind of fake fruitiness. Not a drop of tartness left. It's interesting to me that it didn't seem to change much through 2011, so I hadn't a hint that Yoplait had bought it. But General Mills has really ruined it. Fortunately, I have found a delicious plain yogurt from Seven Stars Farm in Pennsylvania that is really good. Does anyone have suggestions of other yogurts made without pectin or texture additives?

                                    1. Yep, this timeline just about matches when we stopped buying Liberte and started using another brand. Looks like our tastebuds were aware of news that the rest of us were not.

                                      1. I joined chowhound just to respond to this... thanks for this discussion. I've enjoyed Liberté for years. When the packaging began to change a few months ago, I noticed right away that the yogurt inside was thinner and less appealing. I started buying the old containers, and looked online. No one was complaining yet, so after my local sources ran out of the old packaging, I avoided the yogurt & figured I'd try it later.

                                        This week my co-op has it on sale for $1, so I bought a few in different flavors to see what it was like. Still a thin liquid. Really disappointing. I'm glad to read all of you complaining - hopefully General Mills will listen.

                                        The closest I've found to the old Liberté (actually, better) is "Greek God," made by a company out of Washington: http://3greekgods.com/. They don't have it at my local Whole Foods or Trader Joes, but they do have it at my co-op and at a New England grocery chain called Big Y.

                                        I'm sure there must be reviews of it elsewhere on this site - it's the best yogurt I've had outside of Greece.

                                        I hope this helps.

                                        1. I'm feeling so sad about this! I've eaten Liberte with my luch at work every day for years and this new formulation is so disappointing - the syrupy fruit on the bottom is straight up inedible. Any recommendations for a similarly delicious single serving pack of whole fat yogurt?

                                          1 Reply
                                          1. re: Emilimelo

                                            I switched to Noosa when Liberte disappeared. Very creamy. I don't know if it is whole fat but the label doesn't say low-fat or fat-free. Its pricey but you get 8oz instead of 6oz.

                                          2. Have you ever tried skotidakis? I tried it for the first time last week. It's a local Canadian made Greek yogurt from st Eugene (i think Quebec) the yogurts are sold at Costco and have the most amazing taste and come with seperately fruit topping. It's about $12.50 for 12, 150g containers. After my hubby and I bought a pack we went back to Costco this week and bought 3 more boxes. Btw, the yogurts are part goat and cows milk and tastes better than liberte (IMO). www.skotidakis.com

                                            1 Reply
                                            1. re: Beachnan

                                              St Eugene is actually in Ontario but very close to the Quebec border and yes Skotidakis yogurt is excellent. Funny, I was never aware that Yoplait bought Liberte that probably answers my question to them awhile ago as to why they started adding milk powder to their Organic line yogurt. I stopped buying it after that change. That must have been about late 2010, early 2011.

                                            2. At the Shop Rite this morning I found Liberte in two newly designed plastic packages.

                                              Has anyone compared their whole milk Méditerranée line vs. the fat free Greek?

                                              3 Replies
                                              1. re: HillJ

                                                I find the US liberte not as good as the Canadian one since they've been bought.

                                                The US fat free version is more watery and the tangy sour flavour is a bit off from the good stuff like Skotidatkis. The Canadian Liberte Mediterranean is miles better than the fat free version but its very creamy and rich. I don't like the coffee flavour (odd bitter note) but the lemon version is a nice alternative to whipping cream on desserts.

                                                1. re: Nevy

                                                  Thanks Nevy. Exactly what I was looking for information-wise. Since the Liberte is a bit pricer, I wanted to ask before giving the Mediterranean a try. I was surprised to find it at the market.

                                                  1. re: HillJ

                                                    The Greek I find not as tasty and not smooth at all, though pretty good anyway. But the Méditerranée is outstanding ... smooth, rich, creamy, and like liquid cheesecake!

                                              2. UGH! I'll add my voice to the chorus here. I had just "discovered" Liberte coconut yogurt last spring right before it disappeared and reappeared with the new formulation. So disappointing. It was such an excellent yogurt, more like dessert really. New formulation is thin and syrupy. We ended up throwing most of it away since no one wanted to eat it. Wish I'd had more time with the original.

                                                3 Replies
                                                1. re: emily

                                                  It was so good, and the apple crumble was the queen of all yogurts. If you say anything on their Facebook page, you just get a bunch of condescending PR placation

                                                  But I notice they're in a lot more stores now with their corporate Yoplait sisters. Well, the almighty buck rules, I guess

                                                  1. re: emily

                                                    Well, I recently found the lemon flavor at a local store and thought I'd give it a try since it had been highly recommended and I'd never had the opportunity to buy it before. Not sure if it's the same or worse since the ownership change, but I really enjoyed it and will buy it again.

                                                    1. re: emily

                                                      I just discovered this stuff last week, and all the flavors are rich and smooth and creamy delicious ... especially love the Coconut. And I wish they'd take the orange out of the Mango/Orange ... it tastes confused ... we want that pure Mango flavor!

                                                    2. Sadly, I'm finding that in Canada, the Liberte yogurt -- in particular the Méditerranée which I love, love, love -- is being pushed off the shelves in favor of ever increasing varieties of greek yogurt, which I generally do not care for. I can now buy about 10 different brands of Greek yogurt, each of them offering 2 or 3 flavors, at both my usual supermarkets, but they've stopped carrying Méditerranée at all. Sigh.

                                                      4 Replies
                                                      1. re: Jacquilynne

                                                        Maybe that's why Méditerranée is showing up on shelves in New Jersey?????

                                                        1. re: Jacquilynne

                                                          I'm not sure where you are in Canada but I find that Mediterranee is still fully stocked at my Superstore. The superstore near me literally has 30 ft of yogurt shelf space.

                                                          1. re: Jacquilynne

                                                            Is it just me or does Greek yogurt taste meaty? Maybe that's not the right word but I can't get on board with the Greek yogurt thing either. It seems to be savory or something.

                                                            Every time I try some, I'm struck by how wrong it is. At least with fruit. It's great if you use it to make a dip or something savory but everytime I try strawberry, cherry or whatever, it is just horrible.

                                                            Liberté Méditerranée is the only yogurt worth eating.

                                                            1. re: chefhound

                                                              The Fage plain is GREAT "as is" for dipping! Want a killer dip? Get a bottle of La Victoria green taco sauce and dump it in and mix. I've been mixing this stuff into plain yoghurt since '64 ... the greatest chip dip EVER!

                                                          2. My NE Ohio supermarket stopped stocking Liberté Méditerranée last year. It was my favorite yogurt and I tried lots of other brands to find a comparable yoghurt. I succeeded: Noosa yoghurt is wonderful.


                                                            3 Replies
                                                            1. re: Pat262

                                                              I like the Noosa as well but hokey smokes, Bullwinkle, it is spendy. I can't find it for less than $2.50 a carton, and I used to wince at the old "expensive" Liberte at $1.59 a carton.

                                                              1. re: coney with everything

                                                                Well, yes, it is a bit pricey, but you get 8oz instead of the usual 6oz, so it is 31c an oz. compared to 26c an oz. for Liberte.

                                                                1. re: coney with everything

                                                                  If you're near a Target that sells refrigerated grocery items, I've seen Noosa significantly cheaper there per ounce than at the specialty stores they usually sell it at. Otherwise, I only buy it when The Fresh Market has $1 off or 2-for-1 sales on it.

                                                              2. Wow, thanks for the heads up . I rarely read the General Topics but saw this one get pushed up to the top.. I was wondering why they started carrying this product in Costco and why I was seeing it on sale more and more. I never looked at the containers to note that it was made in the USA now, I usually get the Méditerranée one but definitely going to keep a closer eye out on labels next time...

                                                                2 Replies
                                                                1. re: ylsf

                                                                  I believe you're a fellow Canadian as well. The Liberte we receive in Canada is still from QC... from last I researched, they're produced in Saint-Hyacinthe QC and we get the better Liberte vs the US Liberte.

                                                                  I find the Mediterranee hasn't changed too much since they were bought but I do find the greek yogurt 0% and 2% more watery than before.

                                                                  I would also highly recommend to review the label for the protein amount on the yogurt containers. I believe the Canadian protein amount in the greek yogurt is double the US version.

                                                                2. That is really too bad.I sure hope they don't screw up the Lemon Liberte' . That has to be the best lemon yogurt ever. I like Chobani too. My Kroger has both and and right now they are 10 for $10.00.

                                                                  2 Replies
                                                                  1. re: Candy

                                                                    Noosa just brought out Lemon and Passionfruit flavors. Both are nicer than the old Liberte flavors, but pricier. Worth it, in my view.

                                                                    1. re: Candy

                                                                      They're 50 cents at the 99 Cent Store!

                                                                    2. Liberte Mediterranee is the only full-fat fruity yogurt I can buy around here. The darn nonfat stuff rules the shelves.

                                                                      What was the point of buying the brand only to reformulate it? If you want to make a greek yogurt that's different than what Liberte was making, buying Liberte seems a needlessly expensive way to do it.

                                                                      5 Replies
                                                                      1. re: aynrandgirl

                                                                        No need to market when you buy an already known brand... and most people don't pay all that much attention to reformulations or know that their brand has been bought by another company.

                                                                        1. re: Vidute

                                                                          It's hard not to pay attention to a reformulation when the taste is so drastically bastardized. And a lot of people must have noticed the brand was bought and the taste/formulation was fiddled with, because that was the start of this whole chain of messages. I live near the Quebec border, so if I find myself Jonesing for Liberté, I can take a trip north to where the formula remains the same. But it's a long way to go for yogurt. I've found other brands and have just bought a yogurt maker.

                                                                        2. re: aynrandgirl

                                                                          "What was the point of buying the brand only to reformulate it?"

                                                                          A good question, it was asked of them many times on their Facebook page. The only answer was some vague reference to US regulations...like the US govt forces them to put cheaper ingredients in the product.

                                                                          1. re: aynrandgirl

                                                                            General Mills didn't buy Liberté. They bought Yoplait and Liberté came with the package. Maybe they just have no idea what to do with the brand.

                                                                            1. re: SnackHappy

                                                                              "General Mills didn't buy Liberté. They bought Yoplait and Liberté came with the package. "

                                                                              That may be true, but Yoplait had already changed the formulation after they bought the U.S. business from the Quebecois. I've never been sure why Yoplait changed it, unless it was to use cheaper ingredients.

                                                                          2. For any Canadians that are commenting, our Liberte has not changed. Yoplait or I should say General mills owns the US division of Liberte not the whole company as was stated in the original post. Canadian Liberte is still made in Quebec as it was before. The container for the Mediterranee has gone from a solid plastic to a semi see through but that is all that's changed. I buy it weekly and nothing has changed except for the packaging here in Canada, so I guess the Americans will have to come here and stock up. Just finished a container of Mediterranee Mocha, I love it maybe to much.

                                                                            4 Replies
                                                                            1. re: crazycookie

                                                                              Actually, as was mentioned previously in this thread, Yoplait and now General Mills own all of Liberté including their Canadian operations.


                                                                              1. re: SnackHappy

                                                                                Ok great so 2 years ago Liberte was bought out by General Mills but you've been eating it for 2 years without a complaint and just recently you noticed a difference. I've been eating for many years and it tastes the same nothing has changed and on the containers I get it doesn't say Yoplait or GM it says Les Produits ke Marque Liberte,
                                                                                5000 J.A. Bombardier, St-Hubert, QC
                                                                                My yogurt is not coming from a plant in the US it's coming from Canada and the addition of pectin is not something new it's been there all along in the fruit . Not in the yogurt itself but in the fruit, you do realize to make a jam substance you need pectin for it to hold it's shape. You will find pectin in their fruit at the bottom yogurt it's been there since they started making it. It's kind of like your Smithfield, though it's been sold to a Chinese company the product hasnt' changed just the ownership. Get it ?

                                                                                1. re: crazycookie

                                                                                  When did I ever say that the product had changed or anything else that you are accusing me of and berating me for? Liberté was sold to Yoplait and Yoplait was sold to General Mills those are facts and that's what I stated, nothing more.

                                                                                  I haven't noticed a difference in the product. I live in Montreal and get my product from the Montreal area plant. It's as good as it ever was and I buy it regularly.

                                                                              2. re: crazycookie

                                                                                Mocha? I never found no stinkin' mocha! What other terrific flavors are you Canadians keeping from us? I'd even like to find "plain." But if anyone's listening, how about some Ginger, and some Rhubarb (UNSWEETENED!), and some Licorice, just for starters?

                                                                              3. they wrecked the muir glen line of tomato products too

                                                                                1. My DH and I loved Liberte plain yogurt - we'd go through a quart a week. It was thin, not Greek style, and so delicious. I am not a plain yogurt lover but loved that stuff. I can't find anything else that compares. I wonder if the plain is available in Canada still?

                                                                                  1. I love the plain (not Greek) Liberte' Coconut, and believe it or not, my local Target is only place I can find it (not even at Whole Foods). Bought some within the last 2 weeks.

                                                                                    Dread the thought of it's being like Yoplait ! I NEVER buy Yoplait...too sweet, and don't care for blended fruity/syrupy yogurts.

                                                                                    If GF changes formula to resemble Yoplait, they'll lose all Liberte' customers. Fools

                                                                                    1 Reply
                                                                                    1. re: hhschow

                                                                                      Your local 99 Cent Store might have it for 50 cents!

                                                                                    2. My BF accidentally bought me a couple Liberte yogurts instead of my usual ORGANIC Wallaby yogurt. Thanks to the discussion HokieAnnie started, I find it is owned by a huge corporation which is a red flag. My main concern is where the raw materials are sourced - cows are fed the worst stuff here in the US including genetically modified organisms (GMO) feed & alfalfa. Liberte does not claim that they source their milk from "small family farms" or use "non-gmo ingredients". Is their sugar from GMO sugar beets or real cane sugar? Are the berries pesticide free? Even though it really was delicious, I will stay with my organic yogurt or brands that avoid GMO, source from local small family farmers who have better quality control & ethics when it comes to their products.

                                                                                      1. Safeway sent me an electronic coupon this week for a free 6 oz. Liberté Méditerranée yogurt, which the cash register also added a 40¢ coupon to, so I ended up being paid for eating some Liberté tonight. Such a deal.

                                                                                        Throwing caution to the wind, I bought the lime flavor in spite of the nationwide lime shortage.

                                                                                        Verdict: Quite nice, but if the manufacturer thinks I'm going to be paying $1.25 (!!) for a 6 oz. tub of yogurt, I want to meet a member of the brain trust who came up with that idea so I may LOL directly face-to-face. A yogurt habit is getting to be almost as expensive as smoking.

                                                                                        N.B. I am personally offended by all of the shelf space being given over to Greek yogurts, so it was nice to see something new that wasn't Greek, but not at this price point. No thank you.

                                                                                        2 Replies
                                                                                        1. re: RelishPDX

                                                                                          All the Liberte I ever buy (Publix) is 10/$10. I'm in South Carolina.

                                                                                          1. re: RelishPDX

                                                                                            I think stores just stock shelves by rote....I'll see a flavor or brand of something (bread, yogurt, cola, chips, candy) and one type will be wiped out...obviously, people are buying that ! But the store doesn't give it more shelf space....next to it is the same 5 or 10 items of something else that doesn't sell. Week after week I see this. Geez, is there any intelligent life in the inventory control/ordering section.

                                                                                            Regarding yogurt, I too do NOT like Yoplait....just too darned sweet. Liberte' Coconut has been my go-to when I can find it (almost never....Target actually carried it, but Whole Foods doesn't). I sometimes by the Australian brand (kangaroo logo)...forget the name.

                                                                                          2. We loved Liberte Yogurt. So disappointed in the crappy yogurt available in all the markets. Also, I'm tired of 0 fat products. You rarely saw fat people before diet food was created.

                                                                                            2 Replies
                                                                                            1. re: dzdawn

                                                                                              The perception that 0 fat/lots of sugar is somehow healthy is not going away apparently.

                                                                                              1. re: coney with everything

                                                                                                Less fat doesn't automatically mean "lots of sugar." Zero fat Greek-style plain yogurt actually has less sugar (and more protein). It all depends on what -- if anything -- you put into the yogurt. I hardly ever buy flavored yogurts (although I have a weakness for the Chobani black cherry). Usually I buy plain yogurt and add something myself.

                                                                                            2. There are two different liberate yogurt... Méditerranée and Greek look at the label ppl...

                                                                                              2 Replies
                                                                                              1. re: Nancybeltrami

                                                                                                I really don't think that's what this thread is about.

                                                                                                1. re: SnackHappy

                                                                                                  My local Fry's store (owned by Kroger) in Phoenix , AZ has just reset the yogurt section and discontinued all flavors and sizes of Liberte Yogurt.

                                                                                                  I''ll be going through withdrawal without my orange/mango, lemon and coconut Liberte. Damn!

                                                                                              2. I discovered this yogurt when I was in Quebec 7 years ago. The glop sold in the US - at least in the Washington DC Metro area - in no way resembles what is sold in Canada. The US has 45% MORE SUGAR (29g vs. 20g in Vanilla) for starters. And what's with the phony French labeling ("Mediterranee"), when this product in cooked up in the US? Do they think Americans are so stupid as to not know this is made domestically? (Yes, of course, in many instances they would be correct) Do they think a nation with an obesity and diabetes epidemic actually needs 45% more sugar? This stuff is industrial glop, and I'll never buy it again. . I'll continue to buy my (homemade) yogurt from the Morrocan cafe nearby, supporting a small businessman in the process (he's about 5'4)

                                                                                                1 Reply
                                                                                                1. re: Hammm

                                                                                                  Hi, Hammm: I agree that it's glop, but it wasn't always so. Seven years ago, all the Liberte yogurt was still made in Quebec from Vermont milk. It was when the company was bought by Yoplait and General Mills (can't now recall which transaction was first, but the company first sold the U.S. rights and then, I believe, Canadian, too) that it deteriorated. I only buy local (Vermont-made) yogurt nowadays, and fortunately I love plain yogurt, so don't have to worry about all that extra sugar.

                                                                                                2. Just discovered Liberte yoghurts last week ... at, of all places, our new 99 Cent Store! It's only 50 cents! It's the best I've found in the USA so far ... comparable to the wonderful stuff in little glass bottles in Switzerland and South Africa's best hotels and resorts. Outstanding! High calorie, though, so I won't be guzzling the stuff.

                                                                                                  I disagree with those folks who like Dannon ... are you kidding? Yoplait in my experience has been the premier affordable/non-Greek yoghurt until I found Liberte.

                                                                                                  I also tried the Liberte "Greek" yoghurt (also 50 cents, I think), and found it good, but not outstanding - a bit "gritty" for some reason - not smooth like good old Fage (the BEST!), though the lemon was mighty tasty. It has a much lower calorie count than the standard stuff (ain't that the way it goes?), so maybe I'll MIX them to reach a delicious compromise. I put this stuff on my oatmeal for breakfast (with a few raisins tossed in). Yum!

                                                                                                  Just an old farte surviving on the moon here in Boulder City, NV. Carry on, I'll be here for awhile.

                                                                                                  1. The past two months I have been unable to find Liberte yogurt anywhere in St. Louis. For a while I could still find some varieties at Dierberg's and I could still find my favorite flavor, the lemon, at Target. When I've inquired, I've been told they no longer carry it. Any information on where to find Liberte in this area would be great.