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Jul 17, 2012 08:27 AM

Where to find UNREAL brand candy? (local company)

On this candy blog I read (slightly embarassed to admit that! haha) they've been raving about new UNREAL brand candy which is knockoffs of popular candy like M&Ms and Snickers but with no artificial colors, no hydrogenated oils, no artificial flavoring, etc.

I recently discovered that they are a local company started by a 15 year old kid.

Anyway, according to their website CVS and Target carry their candy but I haven't had luck finding it around where I live. The Central Sq CVS had a small display of the knockoff peanut M&Ms that was hard to find but that's it. They were delicious! And it was refreshing to read the ingredients and see things like "beets" used for coloring etc.

Anyone notice this candy sold anywhere else? I'd love to try them all!

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  1. I think CVS and Target are the main places they are sold.

    I have to hand it to Unreal, they've really convinced people that this is something really special and even "healthy." It's still horrible for you food made with bad ingredients. I mean, it's candy. The nutrition stats between Unreal and the big brands is also not that remarkable, especially when Unreal has smaller serving sizes.

    I'd like to try the peanut butter cups. I'll be pleasantly surprised if they are better than Trader Joe's version, which are also made with the same sort of ingredients as Unreal - as are all candies sold at Whole Foods, I believe.

    Also, the "started by a 15-year-old" thing is total BS. It just happens that his father is a multi-multi- millionaire entrepreneur and angel investor.

    And the stuff isn't even made here.

    It's pretty close to the big brands, but with smarter marketing.

    2 Replies
    1. re: DoubleMan

      What I find intriguing about them is not that they are "healthy" because they aren't but that:

      1. According to (who I like a lot) they are very tasty. For example, they have great tasting caramel, nougat, high quality peanuts, etc.

      2. I like the idea of a company proving that people are interested in more natural ingredients in general. I find it disheartening that many food U.S.-based manufacturers produce two different versions of the exact same product -- one for the U.S. which is chock full of chemical food colors such as FDC red #5, etc and one version for the UK/European market which is colored with beets, etc. The reason for this is that UK/European food standards are more stringent and don't allow as many chemicals.

      1. re: DoubleMan

        Here's an example of what I was talking about with the food coloring situation:

        Kellogg's Nutrigrain bars in the U.S. use Red #40, Yellow #6, and Blue #1. In the UK the same product is colored with beetroot, annatto, and paprika extract. This is due to bans on certain chemical food colors in Britain.

        So, even if it's a gimmick, I applaud the direction they are taking!