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Jul 5, 2012 01:48 PM

For anyone sitting on the fence re All-Clad.

I bought my first All Clad frying pan and received it today. I must say that I was seriously impressed. Very pleasing to the eye and excellent quality. Even the packaging was impressive. The pan comes in a drawstring cloth bag and inside its own cardboard box.

Suffice to say that I shall be buying more All Clad stuff. :)

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  1. Not to diss your experience but it goes to show the amount of goodwill that a buck's worth of packaging will buy.

    1 Reply
    1. re: ferret

      I tend to have a soft spot when it comes to presentation. The latter certainly doesn't take priority but it certainly feels nice when something is presented with care and thoughtfully.

    2. I have a half dozen pieces of all-clad, all bought separately, and none of it came with a bag! Mine is just the plain stainless three ply though.

      The packaging makes sense though. A lot of people would send back an expensive pan for the tiniest box scuff.

      I also like my all-clad cookware. Am gradually replacing some other stuff with it.

      2 Replies
        1. re: iliria

          It's been a while since I have bought any so I guess they have changed.

          I still think I may be right about them using a cloth bag for protection. I know there are a lot of people who will not accept even the slightest mar if they are paying full ticket for an item. Doesn't matter that they are going to beat it up when they use.

      1. Not all All Clad comes with a bag. Don't pay full price it. Around 50% off MSRP is about right for their tri-ply line.

        1 Reply
        1. re: gotsmack

          Well this shop had a 20% discount plus another 15% at the checkout so it wasn't far off. And it certainly was the lowest price for All-Clad in the UK.

        2. I find that so odd to package it in a bag so it doesn't get scratched, when it goes on the burner grates and you sometimes must scour it clean. If they are going to put it into a bag like that, they should include a chamois and a bottle of stainless polish. Maybe they should come out with an All-Clad rotating hand buffing and polishing tool for their electrics line. Better to keep it in the bag and take it out to admire it and never use it for fear of getting it dirty or worse...LOL!

          1 Reply
          1. re: blondelle

            It's a "value" thing. Wrapping it carefully makes you appreciate how precious it is. I bought a computer RAID device that was packaged in an inner and outer box and a custom printed soft bag. The bag will never be used again and I imagine 99% of buyers just toss it after opening the box. It does convey the impression that the device is somehow more valuable. Look at Apple's packaging as an example.

          2. Once, I bought a nice shiny new All-clad saute pan (the big one--6 Qt / 13"), and it came in a beautiful sturdy box with pretty paperwork and a nice bag, but as soon as I realized it wasn't going to conduct the heat to the outer edges as I had hoped, I sold it and bought an old, grungy, beat up, second-hand, saute pan that outperforms it by many times (and it cost about 1/4 what the All-Clad cost).

            My point is simply this--the packaging is a product of marketing designed to make you feel better about the actual product (the pan), and it is no way connected to its use and function. It is designed to get you to take the pan home and feel good about it. Insofar as the packaging does that job, I believe the purchaser has been duped. People should buy a tool for how well the tool functions, not for how pretty the packaging is. It may be the case that pretty packaging has some actual correspondence to pan quality, but the purchaser's objective should be a pan that functions as desired, or even one that has a certain aesthetic in the kitchen, but focusing on the packaging seem to miss the point.

            Please don't plan on buying more All-Clad because you like the packaging. Use the frying pan for a few months, and then decide if you'll buy their stuff again. I do hope you enjoy the frying pan, and love it because of the great food you make in it !

            PS - I am not an All-Clad hater! In fact, the only tri-ply cookware I regularly use is All-Clad, and it is probably the only clad cookware I would buy, primarily because it is (A) top quality, and (B) made in the US.

            8 Replies
            1. re: jljohn

              If the purchased subjectively feels that the packaging contributes value to the purchase, the purchaser hasn't been duped, regardless of what you might think. There's no deception, just appeals to varying subjective standards.

              1. re: MrsBridges

                Insofar as a pot or a pan is made and sold for its performance in cooking, and to a lesser extent for its aesthetic in displaying, cooking, and presenting, any impact of the packaging on the purchaser's perception of the pot or pans performance or aesthetic is a deception. In this case, the marketing department was able to convince a purchaser of their tool (a) to buy more of their tools and (b) to encourage others to buy their tools based largely on their marketing through packaging. It appears from the post that the OP has not even used the tool yet.

                If you buy cookware for how it makes you feel, then sure, the packaging adds value. But that is not why I buy cookware. When I buy cookware, I assess it objectively--cooking performance characteristics--and subjectively--presentation aesthetic. Marketing and packaging does not contribute to either of these.

                1. re: jljohn

                  They needed to add something to make them stand out above the competition. I don't care for the AC bag.

                  But it comes in handy if you stack your cookware. I would scream if someone put another piece of cookware on top of my AC. Because it could potentially leave deep scratches on the interior whether it's SS or nonstick. At least that's one use for the useless AC bag.

                  1. re: unprofessional_chef

                    That's a good thought. I use a nice thick cloth between all pans and their inverted lids, and between all stacked pots and pans, but the bag would certainly work for that purpose.

                    The truth is, I don't mind something like the All-Clad bag if it has an end purpose, but in a world where we need realize the excess of our waste, manufacturing nylon bags for the purpose of making packaging stand out and otherwise being thrown away is bothersome. Also, when a company prides itself on manufacturing its product in the US, wrapping it in a bag that is tagged "Made in China" just seems . . . wrong.

                  2. re: jljohn

                    @jljohn: I can understand your point of view however the part i don't agree with is the way you generalize it. There are cases where pretty packaging doesn't mean you will get a top quality product. However you can't apply that same thought to Apple or Staub products for example. In those cases the packaging is a continuation of the quality of the product.

                    When I go in a good restaurant I expect not only the food to be good quality but also to be presented in a pleasant way and good quality dinnerware.

                    1. re: iliria


                      Absolutely, I take your point. Your analogy is right on, and I don't disagree with it so far, but, respectfully, I think you need to take it one step further. While I would expect a good restaurant to present good quality food in a pleasant way on good quality dinnerware, I wouldn't announce that I am certainly coming back before I tasted the food! Conducting a conclusive analysis on a restaurant after the food is on the table, but before tasting it, is akin to what the OP does in this thread, and it is what I am commenting on. Now, once the food has been tasted, and touted, feel free to comment also on the presentation. But the presentation alone probably shouldn't be cause for praise and recommendation.

                      1. re: jljohn

                        Ah, I must apologize since I have unintentionally caused the confusion. After reading my original post I can see that it isn't clear. My intention was not to comment just on the looks of it but on its performance too. I did use the pan on that same day :) (I had the eggs and frying steaks ready and waiting) and enjoyed its performance too.

                        I would never recommend something just because it is pretty if looking pretty is not its primary function, although I failed to put my point across in the first post.

                        1. re: iliria

                          Awesome! And my apologies if I missed that somehow. We are on the same page now!

                          I'm glad the pan is performing well for you so far, and I hope it gives you many years of service!