Collier's Powerful Welsh Cheddar
Yep, I think it's OK, for a factory produced cheese. Although I wouldnt rate it even as the best cheddar produced using milk from North Wales (my vote there would go for Black Bomber from Snowdonia Cheese)
And not a patch on the market leading West Country farmhouse produced products. IMO.
It's the sort of cheese I'd use for cooking - a sauce, or cheese on toast - that sort of thing.