SoMa StrEAT Food Park Grand Opening Tonight!
- mariacarmen Jun 6, 2012 01:12 PM
unfortunately, I can't go tonight, but I'll definitely want to check it out soon. anyone going tonight?
Went for lunch yesterday. Mixed results.
I had a lamb shawarma from Sunrise Deli, which was lovely. Years ago, I lived in the inner sunset and stopped there frequently...forgot how flavorful their hummus is. The bright tahini flavor cuts through just perfectly. My shawarma + side of hummus was ready in about 35 seconds.
My spouse visited the La Pastrami truck. Although they (seemingly) weren't slammed, it took a good 15 minutes to deliver her pastrami+cheese sando + fries. Pastrami with cheese? Doesn't sooud too kosher to me, but then my s.o. lived in New York for a while, so it's not my place to criticize. In any case, the final product failed on multiple fronts: cold sandwich, flavorless pastrami ( I can fully corroborate this), cold fries, and no cheese. She returned to the truck to insist on the paid-for cheese, and got a generous sprinkle of bagged grocery-store parmesan dumped on top. Yum.
So thumbs down on La Pastrami at this moment.
There was a truck with Hawaiian sliders that was popular and seemed to have their workflow dialed in. They were doing the briskest business of all, it appeared, and I overheard many raving comments about the burgers. Cute presentation with a surfboard out front. Unfortunately, I didn't get the name of the truck.
Also a dessert truck doing cookies. Again, failed to get the name. They had a Strauss Creamery sign up alongside their menu board which at first glance caused me to hope they were doing boutique Its-Its, but no dice, just advertising the butter in their cookies. I had no room for dessert after my shawarma and pint of hummus anyway.
In regards to the overall environment, it was well-thought-out, with a couple of flaws. The business model seems to be a big fenced-in parking lot with amenities, ready for daily food-truck 'tenants' who pay a slotting fee. From an outside perspective, it all makes sense, and I assume it makes sense from the vendor/tenant point of view as well.
The amenities are ADA bathrooms and seating for ~150 people. The majority of seating is in a tented space on picnic tables. So far so good. But they put up a sound system which consists of tinny small speakers on most of the upright members of the tent area, and turned it up too loud. I get it -- without some program music, the ambient sound of traffic on 11th, Division, and the freeway overhead would be annoying. And I did like their playlist for Sunday 1 pm. But an array of crummy trebly home-stereo speakers turned up too loud is a distraction even with the best of material. The speakers are all focused inward toward the center of the tent, which was -- not surprisingly -- the least popular seating area. (Sorry for nitpicking here, I'm a sound engineer by trade.)
The other downside was sticky stuff all over the parking lot. I kept thinking I was stepping in gum. Then I realized it was uncured tar on the pavement. Of course, it was insanely hot by city standards Sunday, and they probably just surfaced the parking lot. So I assume the tar issue will self-correct.
All in all, it was a fine outing for a new space in its first week of operation. I got the feeling that the target market is drunk folks wandering down 11th St at 2 am on Saturday, and that's a fine niche.
There is a twitter feed listing the vendor population for the day: https://twitter.com/#!/search/somastr...
I think I was there around the same time. I got a half a meatball sub from the subs on hubs(?) truck and thought it was really good. I thought the sliders were OK and while the pastrami itself was good, pastrami tostada was just OK and took a long time.
I didn't go to sunrise because they come to my work, but i do think they're great.
I really liked the park. it's easy to park around there, but also great for folks in the neighborhood. Saw lots of people with their dogs (we thought it was too hot for ours to make the trek there). I really appreciated the abundance of seating.
I could see myself walking down there for dinner during the week on pleasant evenings and sitting outside. And it did come in handy for the "where should we get lunch" sunday question.