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Omaha Steaks? I don't get it!

r
randyjl May 30, 2012 12:14 PM

How do they stay in business? Tastless cardboard! Or am I missing something?

  1. viperlush Jun 7, 2012 10:23 AM

    The individual portions and ease in cooking made Omaha Steaks a much appreciated gift for my grandparents. The fish, twice baked potatoes and apple crisps were some of the things i remember us sending. It was a way for my gma to "cook" meals without doing a lot of cooking. And my bf's gmas liked them for the same reason. With the various coupons the prices aren't too bad.

    1. John E. May 31, 2012 10:16 PM

      While we have never purchased Omaha Steaks I find them to be just fine if cooked properly. We have friends that get them every year from a sibling. The filets were good because they came out on the rare side of medium rare (for me) and everyone enjoyed them although that would not be my first choice for a cut of beef. I'd much rather have a strip or ribeye.

      2 Replies
      1. re: John E.
        ericthered Jun 1, 2012 08:24 AM

        I am immediatly suspicious when I see them being hawked on QVC by some quasi chef buffoon in a white hat.

        1. re: ericthered
          John E. Jun 1, 2012 09:23 AM

          I don't have a problem with their quality but their price is way out of line. I believe people buy them because it's an easy way to send meat to someone...or yourself.

          My father received a Honey Baked Ham order after my mother died. There was a bunch of frozen stuff in there, most of it was good but I bet the entire box cost close to $200. It was way overpriced but for those with the means it's an easy decision to make with good intentions.

      2. c
        cleobeach May 31, 2012 07:13 AM

        I have several theories -

        1. they have successfully marketed themselves as a premium product and businesses are comfortable giving their products as corporate gifts. We get assortment packages from several of our vendors.

        2. the actual packaging. My husband is delighted by the individually vac packed items. I don't know why. I think there is something about the tidiness of all those little "treats" so neatly displayed.

        3. The marketing catalogs. When we get a box, the first thing I do is throw out all those inserts showing tasty double stuffed potatos, juicy burgers, etc. Mr. CB would not be able to resist.

        4 Replies
        1. re: cleobeach
          2
          2roadsdiverge May 31, 2012 11:01 AM

          Don't forget the coupons and gift cards. I received a $25 Omaha Steaks gift card as a gift one year from a wonderful friend who knows that I like steak. I pored over that catalog for ages looking for something worth getting, and in the end I spent probably $30 on top of the gift card to get a couple of sirloin steaks and some hamburgers.

          A friend bought a Groupon from them -- $30 for $60 worth of product -- and complained that in the end she spent more than just buying good steak from a local butcher.

          1. re: 2roadsdiverge
            s
            syrup09 May 31, 2012 02:43 PM

            I worked for them for six weeks in 2002. They're an awsome place to be employed, (even though it was just a temp job.) Most of they're business are gifts.

            1. re: syrup09
              r
              randyjl May 31, 2012 02:49 PM

              The burgers are inedible!

          2. re: cleobeach
            Fowler Jun 6, 2012 12:21 PM

            I think cleo nailed it. Especially the part about corporate gifting. They also throw in some cheap knives that would make a ginsu look like a fine product.

            Someone above mentioned that the meat is not even choice grade. Not sure if that is true or not.

          3. steakman55 May 30, 2012 03:38 PM

            For themost part, just USDA Choice, same as sold in most mid-level grocery stores, with about 25% of the cost in packaging. Don't waste your money. Try www.lobels.com or my favorite, www.bryansfinefoods.com
            They are worth it.

            1 Reply
            1. re: steakman55
              Fowler Jun 6, 2012 12:31 PM

              Is Bryan still selling to the retail market? The last time I was in his store, one of his employees said they were going to discontinue selling to the public. And that would be terrible.

            2. sbp May 30, 2012 03:35 PM

              The most important thing to remember is this is not even USDA Prime grade meat. In other words, it's no better than standard supermarket Choice grade. Why on earth would you bother with mail order and shipping fees for meat that isn't even Prime?

              1 Reply
              1. re: sbp
                Karl S May 31, 2012 05:58 PM

                It's not Choice - if it were, they would market with that but they don't. So it's likely a mix of choice and select.

              2. chicgail May 30, 2012 03:23 PM

                You're missing nothing. I got a package from them as a corporate gift and wound up throwing some away. Horrible. They marketed me hard, but I would never buy the product for myself or anyone else.

                1. g
                  GH1618 May 30, 2012 12:50 PM

                  They probably rely on new customers who buy it for gifts thinking they are getting something special. There are always new people coming into that pool. My wife bought some once, but we didn't think it was worth buying again.

                  1. p
                    PenskeFan May 30, 2012 12:36 PM

                    Oh no. They survive by marketing you non stop. I tried them back in the 90s, they were meh, but that was just the beginning.

                    Direct mail and telemarketing hell as they sold my information to dozens, scores, perhaps even hundreds of other direct mail/telemarketing merchants. They must have made more money selling my info then they did on the steaks I bought.

                    I imagine today they do it by spamming email too, and when you shut it off in your profile, 'accidentally' changing your preferences every few months, telling you it takes 2-3 weeks to reset you preferences back to No Mail. I don't have experience with Omaha doing that, but other organizations have done this to me (especially a certain one that sells flowers )

                    1 Reply
                    1. re: PenskeFan
                      Crockett67 May 30, 2012 12:40 PM

                      Yikes! Thanks for the heads up, I was thinking of sending them to my father for Father's day. Eep!

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