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May 30, 2012 12:14 PM

Omaha Steaks? I don't get it!

How do they stay in business? Tastless cardboard! Or am I missing something?

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  1. Oh no. They survive by marketing you non stop. I tried them back in the 90s, they were meh, but that was just the beginning.

    Direct mail and telemarketing hell as they sold my information to dozens, scores, perhaps even hundreds of other direct mail/telemarketing merchants. They must have made more money selling my info then they did on the steaks I bought.

    I imagine today they do it by spamming email too, and when you shut it off in your profile, 'accidentally' changing your preferences every few months, telling you it takes 2-3 weeks to reset you preferences back to No Mail. I don't have experience with Omaha doing that, but other organizations have done this to me (especially a certain one that sells flowers )

    1 Reply
    1. re: PenskeFan

      Yikes! Thanks for the heads up, I was thinking of sending them to my father for Father's day. Eep!

    2. They probably rely on new customers who buy it for gifts thinking they are getting something special. There are always new people coming into that pool. My wife bought some once, but we didn't think it was worth buying again.

      1. You're missing nothing. I got a package from them as a corporate gift and wound up throwing some away. Horrible. They marketed me hard, but I would never buy the product for myself or anyone else.

        1. The most important thing to remember is this is not even USDA Prime grade meat. In other words, it's no better than standard supermarket Choice grade. Why on earth would you bother with mail order and shipping fees for meat that isn't even Prime?

          1 Reply
          1. re: sbp

            It's not Choice - if it were, they would market with that but they don't. So it's likely a mix of choice and select.

          2. For themost part, just USDA Choice, same as sold in most mid-level grocery stores, with about 25% of the cost in packaging. Don't waste your money. Try or my favorite,
            They are worth it.

            1 Reply
            1. re: steakman55

              Is Bryan still selling to the retail market? The last time I was in his store, one of his employees said they were going to discontinue selling to the public. And that would be terrible.