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re: klyeoh
It is a wildly inconsistent place! I lived nearby from 2008-2011 and it was my go-to place for when I wanted some fish & chips or we were too lazy/tired to cook.
I took my parents there when they visited London in 2010 and it was top-form. Crispy batter with butery, flaky fish. But, other times its just a big mushy pile of tasteless fish. I wish I could have deduced what it depends on but it seemed kind of random.
I do have to say, contrary to a post in one of the threads linked above, that never was the fish ready and waiting. This is over 15-20 visits over the years. I always had to wait while they prepared the fish.
I do agree it is not cheap. But with their prime location and inviting outdoor benches I doubt thats a problem for them.
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We went to Masters Superfish last night for dinner -- our first dinner in London this trip (visiting from San Francisco Bay Area)! They did have plaice on the menu. We weren't familiar with the fish so we didn't order it but now that I'm finding out about it we might have to go back and try it before we leave.
We had the cod and it was delicious fish & chips, just what we were hoping to get -- crispy batter, moist fish on inside. -
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