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May 4, 2012 06:36 AM

PC Products to go Artificial Flavour and Colour Free

Loblaws just announced that its PC products (all of them) will be free of artificial colours by the end of 2012 and free of all artificial flavours by the end of 2013.

Doesn't fix every issue the chain has; but I continue to see signs of progress!

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  1. It's all marketing - have to justify the high prices for their crap any way they can. The way they're going, soon Loblaws is going to look like a giant Aldi with nothing but house labels... (or a downscale Trader Joe's!)

    1. Smells like pure desperation--with hints of confusion and hauteur.

      Just waitin' for all that dust-catcher Black Label merch to hit the sale table!

      1 Reply
      1. re: Kagemusha

        Couldn't agree more... it's been fun watching Westonette continue to run his family's empire into the ground. And he can take the union down with the ship while he's at it.

        If he's going to pitch "no artificial colors and flavors" might as well claim it's all organic too to justify Whole Paycheck pricing....

      2. I'll have to stock up on the "Memories of Artificial Colors and Flavors" while I can.

        12 Replies
        1. re: hal2010

          my "Memories of Loblaws shopping" consist of nightmares...

          1. re: TexSquared

            i don't get why you all hate loblaws so much? where else should i be shopping, chainwise? in the area i live in (downtown east) they consistently have better produce and butcher selections than anywhere else. i shop at independents as much as possible but sometimes you need a big store and i'd rather be there than like, metro

            1. re: disgusti

              You can start with this thread. Lots in there.


              Read further down where the overpriced Black Label line is exposed as a total bait-and-switch... same product, different package, higher price. Especially where a Loblaws fanboi midway through the thread suddenly switches to hater because of this. That was a thing of beauty.

              Westonette must take his cues from RIM on how to (not) retain market share...

              1. re: TexSquared

                i read that. it was a bunch of people bitching about nothing, really. all i got out of it was "don't buy pc black label" which is not a concern to me because i was never interested in that overpriced garbage in the first place. as i said, loblaws has provided me with good, reasonably priced produce, bread, and meat when i want a quick one stop, as we all sometimes do. anyways, i can see that you're deeply indebted to your hatred of loblaws and i won't change your mind, so i'm going to just continue on shopping there when i need to and really enjoying it

                1. re: disgusti

                  I'm with you, disgusti. I shop at all the major chains, as well as some independents. Some products are good here, some better there. Those guys have a major hate-on for Loblaws. It's no worse than the others imho.

                  1. re: disgusti

                    There are some who paint their own windows dark with permanent paint and a very broad brush. Others who have learned to treasure hunt and not take shopping so personally. I agree Loblaws can be a great place to shop, expecially when items are on sale! But meat-wise, I find them to be way out of line with their regular price points.

                2. re: disgusti

                  Well, we don't all hate it, even if there are certain things we dislike about it. For me, Loblaws is still my primary shopping destination.

                  1. re: Full tummy

                    The Queens Quay location is decent and I like some of the black label products. It's directly across from my office so it's convenient as well. I wouldn't go out of my way to shop there, but that's true for most places. The hate-on boners for it's demise are as comical as they are predictable.

                    1. re: Full tummy

                      I have pretty well all the major chains within a short drive and I always go to Loblaws, Valuemart or Real Canadian Superstore depending on what I need. Sometimes Sobeys for meat. I find Metro to be expensive. Sobeys too, depending on what you're buying.

                      Some of the PC products are very good. Haven't yet found a Black Label product that's worth it and I notice they're selling some off at about half price, so I suspect they're being discontinued.

                      1. re: Full tummy

                        Out in the western GTA, it's open war among the chains. The Heartland Loblaws, for example, is swarmed by competition only minutes away--Costco, Walmart, Highland Farms, NoFrills(?), Food Basics, and at least a dozen ethnic grocers. Their produce sucks, their fish counter stinks and the meat is so-so. Overall prices just aren't competitive. Their employees are justifiably disgruntled after recent hard-assing on wages, hours and benefits. It's all starting to add up--and not in Galen's favor. The Sobey's/Target deal is on. Never had a grocery store love me back.

                        1. re: Full tummy

                          Same here. I do not exactly love it to bits, but for all the things that I do not get from local and independent stores, Loblaws does offer more of a one-stop-shopping experience, for about the same price levels as the other chains that I regularly shop, including Longo's, Michael-Angelo's and T&T.

                          1. re: vil

                            It seems I always uncover something new which also adds to the enjoyment of shopping at Loblaws!

                  2. It does sound like progress, but just curious what the distinguishing factors are, between artificial and natural, when it comes to food labelling. So often I see "natural flavours" in the ingredient list and wonder exactly what that means.

                    1 Reply
                    1. re: vil

                      My main shopping including groceries is at Costco with 2-3 trips a week usually to the Leaside Loblaws to get a couple of things too small to be sold at Costco.

                      I enjoy (!!) going to non Loblaws stores (eg Longo's. Highland farms) to see/get brands not available at the Weston stores. Small mind small pleasures I guess.