Psst... We're working on the next generation of Chowhound! View >
HOME > Chowhound > Spirits >
May 1, 2012 07:46 AM

Tub Gin....anyone try it?

Store has it on sale and there aren't many reviews

  1. Click to Upload a photo (10 MB limit)
  1. I haven't tried it, but it is contract distilled by Peach Street Distillers in Colorado, and they produce decent stuff. I think their website is ridiculous, I don't understand their marketing target.

    12 Replies
    1. re: JMF

      I normally hate this sort of site, but I found their website pretty cool.

      -- | Craft + Collect + Concoct + Categorize + Community

      1. re: EvergreenDan

        Hey, I don't think the website is that bad. As I see it, the marketing strategy is that the brand has a sleazy outlaw theme to it (and the name pretty much spells it out for you), because outlaws are cool. Doesn't seem to be anything wrong with that to me. Also, it seems pretty tongue-in-cheek, considering that the main attraction of the website is a story about the tragic loss of their beloved bathtub (who is female, and is named "Tub"), which they apparently bothered to bury with a headstone and everything. I don't see it so much as a "this is a serious gin for rugged, manly guys" angle as it is taking a theme and having some fun with it.

        I mean, I'm sure it's not something that will appeal to everyone, but I think it's for the sort of people who'll find the outlaw angle cool/amusing, rather than those who will take it super seriously.

        Still, it doesn't really tell me anything about the product itself, no matter how amusing the branding might be, so I still wouldn't exactly call it good marketing.

        (also, having taken one last look before posting this, I'm almost certain the fact that dainty gin stuff and rough outlaws don't mix thematically is part of the joke. Otherwise, you'd have to be completely off your rocker to come up with lines like "TuB is now available at...finer restaurants and watering holes throughout the area.")

      2. re: JMF

        Holy crap, that's one of the worst websites I've ever seen! You were not kidding. It's not only stupid but unintentionally (I assume) hilarious, especially as you hear the gravel-voiced spokesman spit out words like "oris root" and "juniper berries" as though those are really rough things to say. What are they thinking?

        1. re: tokyopix

          I think they are positioning it as a rough-and-tumble broken beer bottle, redneck kind of spirit, in a moonshine / NASCAR / no-pinkie-sticking-out-hell-no-I'm-not-British kind of way. Maybe not your (or my) thing, but I welcome broadening the appeal of gin to those who might otherwise drink, say, a shot of Jack Daniels.

          1. re: EvergreenDan

            I'm just not buying it. If their true aim is to broaden appeal, they need to fire their ad agency. Their "concoctions" are WAY off. The drink suggestions seem to clearly indicate that they are consciously aiming in the opposite direction, so why the fake tough guy nonsence? In fact, the use of the term "concoctions" itself indicates otherwise. Anyone who wants it known that they don't extend their pinky is not going to be the type to explore what "concoctions" they can make with a product.

            Take the Mr. Pink, which calls for elderflower liqueur, pomegranate juice and a garnish of fresh pomegranate seeds. Or the one requiring the prep of licorice root syrup and a licorice root garnish. Chilled chamomile tea, perhaps? I just don't see any of that as consistent with it being calculated to pull in the broken beer bottle/redneck market sector.

            Anyway, I do hate to disagree with you. I just really dislike the faux tough talk and gun references esp combined with alcohol and all done in such a ham-fisted way, so it's all very off-putting to me. Consider it the flavored vodka of marketing for me. :)

            It would be interesting to know if the gin tastes any good!

            1. re: EvergreenDan

              I agree with your theory re: their marketing strategy. However, the combination of gun references and alcohol i think it is idiotic, and as tokyo says very off-putting. And i don't mind saying that i hope this strategy falls flat on it's face.

              1. re: EvergreenDan

                When I think of "tub gin," it connotes the Prohibition-era bathtub gin and the potential dangers of it [in causing blindness, etc.]. The website itself is just plain goofy.

              2. re: tokyopix

                My favorite part has to be where you can "pay your respects" at the gravesite of the tub. Somehow, that put it over the edge from eye-rolling to giggle-inducing.

                1. re: Wahooty

                  i have a secret wish that Sam Elliot turned them down for the voice over.

                    1. re: hill food

                      Yeah, Tom Waits, I can see the endorsement opportunities. Just some slight tweaking to some existing songs. Maybe Jockey Full of "Tub gin" or "Tub Gin" soaked boy, Sixteen shells from a thirty ought six, "into a bathtub full of gin." How about a change to Frank's Wild Years. "One night Frank was on his way home...picked up a pint of "Tub Gin" drank it in the car, etc.

                      1. re: TroyTempest

                        and tweak the logo to be "all Halloween orange and chimeney (sic) red"

                        I LOVE that song!

            2. Hey there. I work for TuB Gin if you have any questions on the product. -Annie