LivingSocialGourmet - Barrio Pop-up

[Bellachefa]

by Wheeler del Torro. Just got the email. Doesn't it pretty much go against the concept of a Pop-Up to sell access thru this kind of outlet?

http://www.livingsocial.com/gourmet/3...

[Chocomom]

Met this guy a few times...let's say I'm not a fan of the man nor his products.

[Bellachefa]

Interesting. I guess I just find the use of a social media mainstream marketing vehicle to promote something that is supposed to be edgy and avant guarde with a hint of the underground, counter to the whole premise of what a pop up was meant to represent.

[DoubleMan]

The food looks terrible, especially for the price. Who is this guy anyway? His website is out of control.

http://www.wheelerdeltorro.com/

[emannths]

They describe one of their goals as "we try to remain under the radar."

Hilariously, the site includes a bunch of blurbs from "radar magazine."

[trufflehound]

What? No radar love for Wheeler?

[ColoradoXJ13]

Does it matter? This way, they know ahead of time how many tickets sold and thus how much food to prepare...