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Gianduja in Turin

Hi hounds,

I'm going to Piedmont next week and will be spending a couple of days in Turin. I'm interested in seeing what sort of gianduja products I can find, specifically things that resemble nutella but are more artisanal/small-batch. Are there any chocolatiers/markets that sell items like this? I've read that the major chocolate companies of the region include Caffarel, Streglio, Domori, Guido Gobino, Venchi, and Peyrano Pfatisch. Should I keep an eye out for gianduja from these brands?

Thanks so much!

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  1. Gianduja is harder to avoid in Torino than find. You'll not only find it from those makers, but almost every small chocolate shop and bakery makes and sells their own.

    www.elizabethminchilliinrome.com

    1. Definitely stop at Guido Gobino - we sampled and purchased several fantastic products there.

      1. Companies like Domori, Venchi and Caffarel have become big-batch producers and don't sell small-batch anymore (as far as I know). You might find digging around the web for info like this more promising:

        http://foodloversodyssey.typepad.com/...

        http://globalista.co.uk/feature/postc...

        6 Replies
        1. re: barberinibee

          PS: I should qualify my original remark to say that it is my belief or impression that the bigger companies don't have stores where they sell small-batch products. They might. I don't know of them.

          1. re: barberinibee

            That's true of Domori. Venchi has a cafe/store at their small factory in Castelleto Stura (in addition to a retail shop in Turin, kiosk in the airport, and shelf space in every gourmet market). Caffarel doesn't have a shop in Luserna San Giovanni, but it's still a great place to visit. (That valley was the home of many of the Waldensian chocolate makers that birthed Turin's industry and invented gianduia--Watzenborn, Caffarel, Prochet, Gay, Revel, Talmone, et al.) They do have a retail shop (Re Gianduia) in Turin across the river on Corso Fiume, but it's not really worth visiting, since you can get Caffarel products so easily elsewhere.

            1. re: DallasFoodOrg

              Thanks, Dallas. If you go to the Venchi store at their factory, are the products sold there any different than what you would find at the airport or in Turin proper (they also have a store in Porta Nuova station) -- ?

              1. re: barberinibee

                Mostly the same, but with some cafe options. There's also an outlet store near Vernante (in Valle Vermenagna, south of Cuneo) where you can get a bunch of Venchi products relatively cheap, including seasonal and discontinued items.

                1. re: DallasFoodOrg

                  Thanks. I asked mainly because the original inquiry was about small-batch production.

          2. re: barberinibee

            Thanks, barberinibee. Both of those links will be very helpful.

          3. Thanks to you three. @minchilli, I'm sure you're right—the streets of Turin are probably slick with gianduja!

            It would be helpful to know what some of the better chocolatiers are. Any can't-miss stores? I'm interested in generation-spanning, family-run places and places that are more experimental, if any exist. I'm actually doing research for a potential article (rough life, I know).

            1. Should you have a chance to travel a bit south of Turin, try to visit the town of Cherasco. The Barbero chocolate shop there makes a treat of chopped roasted hazelnuts enrobed in dark chocolate (called Baci di Cherasco) that are delicious.

              http://www.davidlebovitz.com/2005/10/...