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Stroopwafels at Wal-Mart! (Or, World Table line of products)

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I may be a bit late to the game, but has anyone tried the imported foods in Wal-Mart's new "World Table" line, which is apparently available at select "Supercenters," (based on traits of the specific markets)?

I just got back from Amsterdam, where I fell in love with stroopwafels. Admittedly, I never even tried the freshly-made ones you can buy on the street (although I was led to believe there are stands all over, I only ever saw a stand on museumplein, and it looked overly touristy.) But, I bought them at the grocery chain Albert Heijn, and again, and again, and again... and brought some home. Those were pretty darn tasty steamed over a cup of coffee to soften just a bit. They also tasted exactly like larger versions of the individually-wrapped mini-stroopwafels which often came with cups of coffee at cafes, so I figure the flavor was probably in line with the flavor of other Dutch-made pre-packaged stroopwafels.

When I got home last week, the search was on for a local source of stroopwafels. None of my local NH grocery stores carried them... until! Wal-Mart in Epping (which being close to the seacoast caters to a somewhat more affluent population than some of the other Wal-Marts) had "Dutch Caramel Waffle Cookies." No mention of the word "stroopwafel," but... they are imported from Holland! They're mini-stroopwafels. The taste and texture is pretty authentic. The flavor of the waffle is just slightly different... a different recipe, but I am already used to it.

World Table carries quite a number of cookies imported from Belgium, too. And, these are all at the usual rock-bottom Wal-Mart price. Quite a surprise.

I suppose I'll continue my quest for full-size cookies which can rest on my coffee cup, but for now I'm pretty satisfied. I thought that unless I went to Cardullo's or something I'd have to settle for some approximation made in the US, but since these are actually imported Dutch products, there's little to complain about.

(This is possibly the wrong regional board, but I spent years in Boston and think of Southern NH as Greater Boston Area. If I were to come on here and ask where to buy stroopwafels, I would come to this board. Also, this post is about a national chain.)

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  1. For those who will not enter a Walmart, the delicacy may be more conveniently available at Trader Joe's.

    9 Replies
    1. re: VivreManger

      Ah yes, I knew an anti-Wal-Mart snob would rear his or her head. :-) Let me assure you that I do not generally shop at Wal-Mart for my food. The point of this post was to let people know that an unlikely source is actually carrying "authentic" (imported) international food items. And, Wal-Mart is more conveniently-located for some than is TJs.

      Wal-Mart has actually surprised me at times, because you would assume that they would only carry goods which would appeal to the largest possible number of consumers, but there have been some ethnic products I have found nowhere else but Wal-Mart and ethnic groceries.

      (I've also noted, BTW, that many regular name-brand food products sold by Wal-Mart cost literally half what they cost at other grocery stores. TJs may feel like you're being virtuous and buying local, but you're not. I admit it's pretty awesome, though.)

      1. re: VivreManger

        Another snob here: they're also available at Foodie's South End and WF Fresh Pond.

        1. re: ebaba

          I certainly don't advocate Wal-Mart as this great place to shop, but the point is that there are some surprising finds at rock bottom prices.

          What amuses me on Chowhound is how many people seem to revere Market Basket - the lowest end grocer - but won't step foot in Wal-Mart.

          1. re: NEChef

            There are a lot of reasons I've never stepped foot in a Walmart and never will, none of which are probably appropriate to discuss here (although you'll be hard pressed to find many commenters gushing about chain restaurant slop, for a start). But from a purely practical standpoint I don't know of one within walking distance, so am happy to offer suggestions to those of us who don't rely on cars to do their grocery shopping. And if placing a premium on quality over quantity makes me a snob, so be it.

            1. re: ebaba

              Good grief, I never knew this would create such controversy. The POINT is that, amazingly, Wal-Mart actually carries some quality products, some regional products gushed over by foodies, etc.. You shouldn't just assume that it is all slop.

              Furthermore, some people rely on cars to go shopping because they don't live in a region where it is even remotely feasible to walk or bike to any sort of grocery store, and there is no public transportation. I say this as someone who spent my entire adult life in cities until a few years ago, when I moved for a job. The problem isn't the people who live in these areas, but the city planners.

              1. re: NEChef

                And my point in posting in the first place was so that someone might read the title of the post, think hey I'd like to get my hands on some stroopwafels, and then see they can buy them more locally if going to Walmart is inconvenient. They may pay a premium of a dollar or two or three but save the gas/time/etc. by heading to a local Whole Foods or to Foodie's. So now everyone is covered: either you have a car and want to go to Walmart, or you don't and are hoping to find them downtown.

            2. re: NEChef

              I appreciate the post which is much more chowish than some responses and Market Basket brought biscoff cookies to the area for cheap, so its not a bad link you draw. There are other parallels between Walmart and Market Basket (yes including non-food topics), one being they both carry rumba brand meats from Cargill (latino oriented cuts, mostly from the 5th quarter, "never frozen"). Market Basket doesn't carry the beef cheeks, but Walmart in some areas does, so if you find one with that and curing salts (they have it in hunting areas) you could probably generate a chowhound stampede in that direction. Bonus if they offered veal bones in 3lb bags. :-) BTW, Market Basket in NH sometimes has incredible prices on Belgian and related beers like Ommegang, combine that with almost free instore lobster rolls, royal oak charcoal, and cheap live lobsters its basically Christmas shopping for cooler owners in July/August before you head to the shore.

          2. re: VivreManger

            So a store owned by a reclusive family of German billionaires is preferable to one owned by an American family of reclusive billionaires?

            1. re: VivreManger

              We have been buying them from Costco. 48.6 oz for $9.99.

            2. Wow, I am amazed that Walmart carries stroopwaffels, I have been getting my fix at TJs, but they are probably cheaper at Walmart. For the OP, the only stroopwaffel stand I found in Amsterdam was in the middle of the outdoor Albert Cuypmarkt. It was made fresh while I watched and the caramel was so warm and gooey it oozed off the edges of the waffle, so you must eat it immediately. So, so good.

              1. NEChef, I see them once in a blue moon in the Stop and Shop in Methuen...not reliably...so this is good info. They have very pricey stroopwafels sometimes in the Vermont Country Store/their catalog too...but, again, v. pricey.

                1. Roche Brothers also carries them. Usually in the Blue and white tin. Also in the white and blue box.

                  1. So back to the original question - stroopwafels
                    As mentioned before Trader Joes has decent mini stroopwafels. Have also found them on and off at Dave's Pasta. Too my great surprise found good mini stroopwafels at Marshalls around Camberville. Have seen them at Cardullos on and off over the years, but never bought them there (too expensive). About half a year ago bought larger size stroopwafels at Whole Foods - they were horrible and I returned them.

                    I was raised in the Netherlands and can assure you stroopwafel stands are not common and certainly not your typical street food. You sometimes see stroopwafel stands at outdoor food markets (e.g. Albert Cuyp in A'dam - delicious btw) or fairs (kermis). We would buy them at stores like Albert Heijn, Hema (alongside our drop) or a good local bakery.

                    1. I've been on a recent stroopwafel kick (started by a trip to Albert Cuypmarkt).

                      The ones I brought back from Amsterdam -- Gouda's Gilde brand -- are made with 100% butter. Also perfectly coffee mug sized, generously filled with stroop, and extremely tasty. Unfortunately I have yet to find them locally, and they're quite expensive online.

                      I've found various brands around town but most contained some form of artificial gunk -- margarine and corn syrup being the most common. Even the Shady Maple Farms (organic) brand sold at WF is made with vegetable oil, not butter, which seems like a recipe for disappointment...

                      1. The Costco in Waltham has them. They are the large size that can sit on top of a coffee mug. Don't recall the brand or where they are make.

                        1 Reply
                        1. re: AndyGT

                          The Costco ones are really quite good. Very close to the ones I have had in the Netherlands. First time we had stroopwafels in Amsterdam, I packed 20 packets in our suitcase to bring home. The customs person didn't know what to think when he had to pull out those 20 packets.