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Thomas Keller Does American Express Commercial

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How does everyone feel about arguably one of the greatest chefs of all time doing this?

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  1. Envious? Nobody's ever offered me money to do a commercial.

    He's not the Pope or Gandhi. He's a businessman. BFD.

    3 Replies
    1. re: ferret

      This. also, the card and chef's audiences seem pretty well aligned, given what I'm led to believe it costs to eat at TFL.

      1. re: marcopolo

        Like they're going to be lolling around watching TV, right? The ad I saw featured Keller in full OCD mode exuding his trademark hauteur. I'd not be so quick to award him a "one of the greatest chefs of all time" trophies, either. Anything for a buck...

        1. re: Kagemusha

          Dang! What's your beef with Keller and why don't you think he's one of the greatest ever? Not trying to be jerky, just trying to learn.

    2. Already a thread on this:
      http://chowhound.chow.com/topics/839316

      1. all i know is, when he says "...or looking for the spot for my next restaurant" i always just find myself yelling "MIAMI!! COME TO MIAMI!!" at the tv

        1. When he decided to become an artist he signed a social contract to never facilitate corporate hegemony.

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          I am totally kidding. Who gives a F***?

          1 Reply
          1. re: DougRisk

            FTFY: "When he decided to become a god he signed a social contract to never facilitate corporate hegemony."

            also totally kidding.

          2. I don't care the least little bit.

            Particularly since there is absolutely NO SUCH THING as "one of the greatest chefs of all time". Seriously - no such thing.

            4 Replies
            1. re: Bacardi1

              I hope you're not suggesting that I relinquish my "World's Greatest Dad" coffee mug?

              1. re: Bacardi1

                "Particularly since there is absolutely NO SUCH THING as "one of the greatest chefs of all time"."

                Unless you believe every single chef in the world and throughout time possesses equal skill your argument is completely illogical. With things involving levels of skill, someone is always going to be the best. You may not agree with people's opinions on who belongs where, but saying "NO SUCH THING as "one of the greatest chefs of all time" " implies that all chefs are equal.

                1. re: twyst

                  What it REALLY implies is that there's simply no objective way to measure it. It's easy to set up a tournament to determine the best swimmer or you can set up tests of skill to determine "bests" in other categories. You can even set up contest to see who can make the best dish with a random set of ingredients, but these do not measure the full breadth of ones skills nor do they provide an effective basis for comparisons of the type people associate with "best."

                  1. re: twyst

                    In their own individual venues - yes, they are. Which is my point. Keller may be "best" at what he does, but that's it. It doesn't make him King of the Cooking World.