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No, it's not your imagination. The Quaker Oats dude (aka Larry Quaker) has gone on a diet.

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Redesigned logo on the right, compared to the old one on the left.

From the WSJ article describing the "new" logo:

"The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age."

Excerpted from here: http://online.wsj.com/article/SB10001...

 
 
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  1. from the article: "Subtlety was a primary aim. The "goal is not to have anyone notice that he is different," says Mr. Connors."
    ~~~~~~~~~~~~~~~
    Oh my, it's not quite so subtle. Larry's gotten a few botox injections, is clearly heading to the gym after his morning oats and sporting a size 6! Do I detect a sun tan...or is that the latest shade of bronze mineral foundation around the fine lines? Ha!, ips.

    1. Lipo? Facelift? Hair extensions?

      Surprised he can still manage a grin after all that fiber. Guy's colon must be slick as a piece of PVC pipe by now.

      1. If I had to hawk those oats all for all those years I'd take some of my royalties and get some work done too. Leave the poor guy alone. :)

        1 Reply
        1. re: ttoommyy

          I want to +1/Like this. Thanks for the laugh.

        2. I always assumed 'Larry' was real life Quaker dude William Penn...

          1. His cholesterol numbers are fantastic -- can't blame a healthy guy for wanting to be a "man-cougar". Guess since both Betty Crocker and Aunt Jemima have had their makeovers, he wants to stay in the market. :)

            Interesting articles on Uncle Ben's 2007 makeover as corporate businessman (of which, I couldn't find evidence on the unclebens.com site):

            http://opinion.latimes.com/opinionla/...
            http://www.nytimes.com/2007/03/30/bus...

            1. Gee. I could use a make-over courtesy of Quaker Oats.

              2 Replies
              1. re: Justpaula

                Yea, but then you'd have to have your face plastered on the box and sitting on people's kitchen counters all over the country. That could be rough. :)

                1. re: ttoommyy

                  You made me laugh. Speaking of that box....I don't know what this says about me, but this thread moved me to grab the oats (old face version) and start baking cookies. I guess the weight loss will have to wait another day. Damn you Chowhound!