No, it's not your imagination. The Quaker Oats dude (aka Larry Quaker) has gone on a diet.
Redesigned logo on the right, compared to the old one on the left.
From the WSJ article describing the "new" logo:
"The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age."
Excerpted from here: http://online.wsj.com/article/SB10001...
from the article: "Subtlety was a primary aim. The "goal is not to have anyone notice that he is different," says Mr. Connors."
Oh my, it's not quite so subtle. Larry's gotten a few botox injections, is clearly heading to the gym after his morning oats and sporting a size 6! Do I detect a sun tan...or is that the latest shade of bronze mineral foundation around the fine lines? Ha!, ips.
Lipo? Facelift? Hair extensions?
Surprised he can still manage a grin after all that fiber. Guy's colon must be slick as a piece of PVC pipe by now.
His cholesterol numbers are fantastic -- can't blame a healthy guy for wanting to be a "man-cougar". Guess since both Betty Crocker and Aunt Jemima have had their makeovers, he wants to stay in the market. :)
Interesting articles on Uncle Ben's 2007 makeover as corporate businessman (of which, I couldn't find evidence on the unclebens.com site):