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No, it's not your imagination. The Quaker Oats dude (aka Larry Quaker) has gone on a diet.

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Redesigned logo on the right, compared to the old one on the left.

From the WSJ article describing the "new" logo:

"The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age."

Excerpted from here: http://online.wsj.com/article/SB10001...

 
 
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  1. from the article: "Subtlety was a primary aim. The "goal is not to have anyone notice that he is different," says Mr. Connors."
    ~~~~~~~~~~~~~~~
    Oh my, it's not quite so subtle. Larry's gotten a few botox injections, is clearly heading to the gym after his morning oats and sporting a size 6! Do I detect a sun tan...or is that the latest shade of bronze mineral foundation around the fine lines? Ha!, ips.

    1. Lipo? Facelift? Hair extensions?

      Surprised he can still manage a grin after all that fiber. Guy's colon must be slick as a piece of PVC pipe by now.

      1. If I had to hawk those oats all for all those years I'd take some of my royalties and get some work done too. Leave the poor guy alone. :)

        1 Reply
        1. re: ttoommyy

          I want to +1/Like this. Thanks for the laugh.

        2. I always assumed 'Larry' was real life Quaker dude William Penn...

          1. His cholesterol numbers are fantastic -- can't blame a healthy guy for wanting to be a "man-cougar". Guess since both Betty Crocker and Aunt Jemima have had their makeovers, he wants to stay in the market. :)

            Interesting articles on Uncle Ben's 2007 makeover as corporate businessman (of which, I couldn't find evidence on the unclebens.com site):

            http://opinion.latimes.com/opinionla/...
            http://www.nytimes.com/2007/03/30/bus...