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No, it's not your imagination. The Quaker Oats dude (aka Larry Quaker) has gone on a diet.

ipsedixit Mar 28, 2012 10:24 PM

Redesigned logo on the right, compared to the old one on the left.

From the WSJ article describing the "new" logo:

"The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age."

Excerpted from here: http://online.wsj.com/article/SB10001...

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    HillJ RE: ipsedixit Mar 29, 2012 05:02 AM

    from the article: "Subtlety was a primary aim. The "goal is not to have anyone notice that he is different," says Mr. Connors."
    Oh my, it's not quite so subtle. Larry's gotten a few botox injections, is clearly heading to the gym after his morning oats and sporting a size 6! Do I detect a sun tan...or is that the latest shade of bronze mineral foundation around the fine lines? Ha!, ips.

    1. Kagemusha RE: ipsedixit Mar 29, 2012 05:04 AM

      Lipo? Facelift? Hair extensions?

      Surprised he can still manage a grin after all that fiber. Guy's colon must be slick as a piece of PVC pipe by now.

      1. ttoommyy RE: ipsedixit Mar 29, 2012 09:21 AM

        If I had to hawk those oats all for all those years I'd take some of my royalties and get some work done too. Leave the poor guy alone. :)

        1 Reply
        1. re: ttoommyy
          raidar RE: ttoommyy Mar 30, 2012 05:21 PM

          I want to +1/Like this. Thanks for the laugh.

        2. s
          silence9 RE: ipsedixit Mar 29, 2012 12:21 PM

          I always assumed 'Larry' was real life Quaker dude William Penn...

          1. DuchessNukem RE: ipsedixit Mar 29, 2012 12:46 PM

            His cholesterol numbers are fantastic -- can't blame a healthy guy for wanting to be a "man-cougar". Guess since both Betty Crocker and Aunt Jemima have had their makeovers, he wants to stay in the market. :)

            Interesting articles on Uncle Ben's 2007 makeover as corporate businessman (of which, I couldn't find evidence on the unclebens.com site):


            1. Justpaula RE: ipsedixit Mar 29, 2012 01:08 PM

              Gee. I could use a make-over courtesy of Quaker Oats.

              2 Replies
              1. re: Justpaula
                ttoommyy RE: Justpaula Mar 29, 2012 01:18 PM

                Yea, but then you'd have to have your face plastered on the box and sitting on people's kitchen counters all over the country. That could be rough. :)

                1. re: ttoommyy
                  Justpaula RE: ttoommyy Mar 29, 2012 01:55 PM

                  You made me laugh. Speaking of that box....I don't know what this says about me, but this thread moved me to grab the oats (old face version) and start baking cookies. I guess the weight loss will have to wait another day. Damn you Chowhound!

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