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We will see more reviews of Brooklyn Fair on MANHATTAN Board any time soon!:)

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http://online.wsj.com/article/SB10001...

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Brooklyn Fare
431 W 37th St, New York, NY 10018

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  1. Oh my god! This is awesome news! Thanks!

    1 Reply
    1. re: Cheeryvisage

      You're welcome! I am looking forward to it too! :)

      Here's Eater report too:
      http://ny.eater.com/archives/2012/03/...

    2. I don't see how they will pull this one off. The only thing that makes Brooklyn Fare great, is Cesar. He has it pretty much down to a science how he prepares the food and serves it to everyone sitting around him. He is amazing to watch, as he gets this done. If he splits his time, it means someone else will have to attempt to do what he does. I don't think that is possible.
      I give Cesar a lot of credit for what he does, but as I have stated in the past. I do not think a restaurant with no tables, tablecloths, or service should rate 3 Michelin stars. His prices jumped way up when he got the third star. If Cesar looked Japanese, reviewers would treat it as a Japanese restaurant, like a Soto or Kyo Ya. His dishes are Japanese inspired. Perhaps he was influenced by the time he spent with Mikami-san from Bouley Upstairs. I wish the Manhattan venture success. I will wait to see what happens. I have eaten at Bklyn Fare 3 times, each time different from each other . Each time excellent food. Sometimes, not enough variety.

      5 Replies
      1. re: foodwhisperer

        Money Grab. It will do well, but how do you replicate a Chef's singular vision of a "whatever I feel like making" tasting menu when that Chef cannot be there? This is not the same as Keller opening two Per Se and TFL, this is a situation where the very concept of the room was dining theater and the whims of a (reportedly very talented, though I've not been) chef.

        http://endoedibles.com

        1. re: uhockey

          They said, "It's a supermarket and restaurant but not the same concept. We're in the middle of planning." So I guess it is probably too early to conclude. We will see. :)

          1. re: kosmose7

            Brooklyn Fare is a supermarket connected to a restaurant also.

            1. re: foodwhisperer

              Yes, but they said it would be 'different concept' and we will soon see how different. We just don't know yet and I think it's probably too early for us outsiders to try to figure it out. Let's wait. :) May be it will work, may be it will not.

              1. re: kosmose7

                I will be optimistic, I will definitely try it when it opens.

      2. I'm most excited about the supermarket, with outdoor space.

        1. We should be clear, Brooklyn Fare is opening in Manhattan, not "The Chef's Table at Brooklyn Fare" - which is a different entity.

          That said, Brooklyn Fare makes some pretty good stuff.

          3 Replies
          1. re: sgordon

            The article makes it sound like that's what they're trying to do...

            "As at the original, the new venue will include a chef's table, though this one will be smaller in scope and size."

            Should be interesting to see what they do.

            1. re: crsin

              Today's Times Diner's Journal seemed to have the clearest explanation of Issa and Ramirez' vision for the Manhattan space:

              Moe Issa, who opened Brooklyn Fare in 2009, has signed a lease for nearly 11,000 square feet of space in a new residential building at 431-39 West 37th Street. In it he plans a supermarket and an à la carte restaurant, open for lunch and dinner, that will serve small plates, tapas-style, with “no more than 60″ seats, indoors and out,” he said.

              On the lower level will be a wine cellar where Mr. Ramirez will prepare tasting dinners for up to 10 people. “We had gotten so many offers to expand,” Mr. Issa said. “This space just blew me away. The neighborhood needs the market and the restaurant, and there are great views.”

              So, it seems clear that the wine cellar dining room will offer an experience like that of The Chef's Table at Brooklyn Fare. Cesar has trained a very competent group and I imagine he will be very hands-on in both locations. It seems likely that he realizes that guests identify BF with Cesar Ramirez and will need to find a way to maximize his visibility. I really like the intimacy of a table for 10 in a wine cellar. It reminds me of the pre-expansion of BF, when there was a smaller group at the table. One can only imagine what the wine cellar table will cost per person....

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              Brooklyn Fare
              431 W 37th St, New York, NY 10018

              1. re: famdoc

                Some more details in this morning's Times: Cesar will do two seatings of 10 each week in the wine cellar. Next question: how many courses? Price?