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Schaefer's Beer?

thegforceny Feb 18, 2012 10:55 AM

So I hear Schaefer is the one beer to have when you're having more than one.....

Any ideas on where to buy it in Manhattan? Is it very hard to find?

  1. f
    foodwhisperer Feb 22, 2012 10:34 PM

    Firstly, Schaeffer isn't that good. Then again neither was Reingold, Knickerbocker, Piel's , PBR, or Ballantine. In any case, there is a bar, and I apologize for not remembering the name. It is on East Broadway between Essex and Clinton. They have Schaeffer, Pabst, and many other old name beers. They even show old movies on the TV. They have an oyster shucker and it is a really fun bar and the beers are cheap.

    1 Reply
    1. re: foodwhisperer
      small h Feb 23, 2012 05:54 AM

      That's the 169 Bar. They definitely serve Pabst, but I'm not sure about the others.

      169 Bar
      169 E Broadway, New York, NY 10002

    2. a
      AdamD Feb 22, 2012 03:57 PM

      Seriously, I just do not get the obsession with nostalgic brands of cheap, bad tasting beer.
      Enjoy your Schaefer while I enjoy my Lagunitas IPA.

      When I was 15 an old milwaukee 12 pack was nice, when I was 20, a keg of busch was nice, but by the time I was 30, I could never drink that stuff unless beer pong was involved.

      1 Reply
      1. re: AdamD
        thegforceny Feb 22, 2012 04:14 PM

        THIS. I posted this as my friend's last name is Schaefer. We were trying to score a reservation last minute on Saturday. She put her name on wait list. Reservationist said he'd get us a table for a 6 pack of Schaefer. Only reason for my interest. I don't really like beer in general, esp not swill.

        PS He gave us a table just for being our cute selves. No beer.

      2. egit Feb 22, 2012 02:36 PM

        I'm not sure if you were looking for retail, or for a bar that sells it. If it's the latter, you should acquaint yourself with this website:


        There's always the Whole Foods on Bowery. And if not there, there's a place just south of Houston on Bowery that has lots and lots of beer by the case and keg. I can't remember the name. Either of those two may have it retail.

        1. f
          ForestHillsFresser Feb 22, 2012 02:17 PM

          Isn't it funny, how with all the really truly great beers to choose from today and the selection available of beers from around the world, there is still nostalgia for the old classics. Not a single negative comment about what by today's standards would be considered an awful beer.

          But I love it too and miss the old days too! Personally, I think Rheingold is a better tasting beer.

          6 Replies
          1. re: ForestHillsFresser
            toomuchcountry Feb 22, 2012 02:28 PM

            Funny indeed. Schaefer is no longer sold in my state. As mentioned earlier, I've bootlegged it back home in luggage from places such as Newark, Baltimore, San Antonio TX, & Las Vegas. Because of its scarcity at home, I'll horde the inexpensive Schaefer for myself. And I then find myself sharing higher-cost but readily available craft beers with friends! Go figure.

            1. re: toomuchcountry
              ForestHillsFresser Feb 22, 2012 02:34 PM

              When in Baltimore, do you ever have a "Natty Bo" (National Bohemian) beer? That's the local Baltimore beer I used to drink when I would drive down to watch the O's play.

              1. re: ForestHillsFresser
                toomuchcountry Feb 22, 2012 02:41 PM

                Most definitely. Here is a blog entry I wrote about my Schaefer (and Natty Bo) experiences in Baltimore:


                1. re: toomuchcountry
                  ForestHillsFresser Feb 22, 2012 02:47 PM

                  Awesome blog post. Well done.

            2. re: ForestHillsFresser
              Bkeats Feb 23, 2012 06:12 AM

              I for one don't look back at Schaefer with any nostalgia. I drank it in college as it was the cheapest stuff at $5 a case. Thought it tasted terrible then but hey when you're on a budget you go with what you can get. I honestly can't say that I have had any of the beers you mentioned since college. I've got more disposable income now, but at the same time I'm not looking for sheer quantity so I'm willing to spring for more to get a better brew. On the other hand, I recall fondly dollar tequila shots at the West End (or should I say I recall ordering them and what happened afterwards has faded).

              1. re: ForestHillsFresser
                Bob Martinez Feb 23, 2012 09:15 AM

                "Not a single negative comment about what by today's standards would be considered an awful beer."

                Except this one.


                I agree, it wasn't very good.

              2. njmarshall55 Feb 21, 2012 05:57 AM

                Also Piel's and Rheingold. I miss the old days.

                1 Reply
                1. re: njmarshall55
                  BrookBoy Feb 22, 2012 03:44 AM

                  Yeah, sometimes I miss the old days too. I have very fond memories of listening to Mel Allen call a Yankees game on a summer afternoon as I enjoyed a Schaefer beer at the bar. In my earliest memories, a glass of beer (perhaps six ounces, the norm) was fifteen cents, and every bar would buy you back the fourth beer. Some even the third beer, especially if they knew you.

                  I remember that Schaefer had their own pavilion at the old 64/65 World's Fair in Queens, and I remember thinking that it was the best-tasting Schaefer's I'd ever had.

                  In those days all the bars had Schaefer's on tap, along with Rheingold, Ballantine and Piel's. You could go to a movie, have some popcorn, then have a slice of pizza and stop in for a beer or two on the way home, and still go home with change from a five dollar bill.

                2. b
                  Brian W Feb 19, 2012 08:24 PM

                  You can try Food Emporium. I believe I saw Schaefer cans at the one on 3rd Ave at E84 Street. I tried a six pack last year and it must have been old stock - not very good. But a few years ago I was drinking it and it was ok. I miss Reingold which someone attempted to bring back a few years ago. I think they were brewing it in Hudson, NY. That stuff was very good and very much like the original Reingold.

                  My wife just said we saw it at Pioneer on Lexington Ave near 91 Street.

                  2 Replies
                  1. re: Brian W
                    toomuchcountry Feb 20, 2012 08:37 AM

                    The Trailer Park Lounge in Chelsea has Rheingold too - in addition to Schaefer. I'm an infrequent visitor to NYC - not a resident. I'm starting to learn a few bars and restaurants around the city that have it. But I'm not sure where you can buy a case or more of it in the City. I have bought a 30-box of Schaefer at Liquor Warehouse in East Newark NJ the last two trips up there & bootlegged them back home in my suitcase.

                    Trailer Park
                    271 W 23rd St, New York, NY 10011

                    1. re: toomuchcountry
                      thegforceny Feb 20, 2012 09:51 AM

                      Thank you.

                      Oh, I will not be going to East Newark to buy beer. (***shivers***)

                  2. t
                    toomuchcountry Feb 19, 2012 11:31 AM

                    The Spring Lounge at 48 Spring St & corner of Mulberry has it by the can. Also, Trailer Park Lounge in Chelsea serves it. And I had Schaefer just last fall at Dinosaur Barbecue on West 125th St near Harlem.

                    Supposedly The I-Bar at 120 1/2 1st Ave serves it as part of a Shot and Schaefer special though I haven't been there yet.

                    Trailer Park
                    271 W 23rd St, New York, NY 10011

                    International Bar
                    120 1st Ave, New York, NY 10009

                    Spring Lounge
                    48 Spring St, New York, NY 10012

                    Dinosaur Bar-B-Que
                    777 W. 125th Street, New York, NY 10027

                    1. h
                      hazelhurst Feb 18, 2012 12:57 PM

                      Living in New Orleans I have no idea if The Song is still around but here are the words as I recall them from 40 years ago:

                      Schaefer is the
                      One beer to have if
                      You're having
                      More than one.

                      Schaefer pleasure
                      Never fades
                      Even when the
                      Day is Done

                      The most re WARDING
                      Flavor in this mans world
                      For people who are
                      having Fun!

                      Schaefer is the
                      One beer to have
                      When you're having
                      More than one.

                      9 Replies
                      1. re: hazelhurst
                        DaveCook Feb 19, 2012 07:17 AM

                        I thought that "Schaefer...pleasure...never fades, even when your thirst is done."

                        Dave Cook

                        1. re: DaveCook
                          hazelhurst Feb 19, 2012 07:32 AM

                          You're absolutely right. Thanks for the correction.

                          Now I've got Naragansett ads running through my head

                          1. re: hazelhurst
                            INDIANRIVERFL Feb 19, 2012 07:45 AM

                            $4.00 a case in Florida in 1975. Steel cans, too. A step up from Genessee. And worlds above Orbit Beer. Bottled and brewed on the Space Coast. And tasted like it was done in that order.

                            1. re: INDIANRIVERFL
                              redfish62 Feb 20, 2012 09:57 AM

                              I used to buy those $4 cases at Kmart (yeah they sold beer back then) in Gainesville.

                              Schaefer actually has done well in blind taste tests, for a skunky beer it's not very skunky.

                              1. re: redfish62
                                toomuchcountry Feb 20, 2012 10:20 AM

                                Several friends of mine and I formed a self-proclaimed Schaefer Hall of Fame & Ring of Honor. Just stupid way for us to celebrate with Schaefer when we get together - and share stories and photos when we're apart. We've introduced many, many folks to Schaefer. Though the official slogan was once "the one beer when you're having more than one", we've adopted a new one more in line with your assessment. Based on the reaction folks have when drinking their 1st Schaef, our slogan is now "Schaefer: Its really not that bad."

                                1. re: redfish62
                                  The Professor Feb 20, 2012 06:39 PM

                                  I've only seen Schaefer in cans in recent years. And canned beer _can't_ get skunky, because it is not exposed to light.

                                2. re: INDIANRIVERFL
                                  njmarshall55 Feb 20, 2012 01:30 PM

                                  Genessee Cream Ale...grew up on that stuff!

                                3. re: hazelhurst
                                  DaveCook Feb 20, 2012 09:57 PM

                                  In fairness, according to this clip -- www.youtube.com/watch?v=8nrRlXlbWCU -- I wasn't absolutely right, either. Lyrics kick in about halfway through.

                                  Dave Cook

                              2. re: hazelhurst
                                penthouse pup Feb 20, 2012 01:20 PM

                                Yup, those are the lyrics (but for the small glitch)--and I remember hearing the jingle while watching the Yankees on tv in the mid 1960's...Good show, Hazelhurst!

                              3. c
                                chrisbob Feb 18, 2012 12:26 PM

                                The brand still has a web site that lists distributors and retail venues.


                                4 Replies
                                1. re: chrisbob
                                  thegforceny Feb 18, 2012 12:58 PM

                                  First place I looked. Did you see any in Manhattan? Cuz I didn't.

                                  [Believe me - one of my biggest pet peeves on these boards are lazy ass posters who don't seem to know this thing called GOOGLE exists!]

                                  1. re: thegforceny
                                    chrisbob Feb 18, 2012 01:28 PM

                                    Sounds like it might be worth taking the next giant step: a phone call to the distributor in Brooklyn to find out if Manhattan is included in its territory. Good luck.

                                    1. re: chrisbob
                                      thegforceny Feb 18, 2012 05:53 PM

                                      Thank you so much for the great advice.

                                      1. re: thegforceny
                                        iluvcookies Feb 19, 2012 10:33 AM

                                        The link only shows distributors, not retail stores. But I have seen it in Pathmark in Westchester county (actually someone on line in front of me bought a case). So it is out there,possibly only in larger supermarkets. Maybe the pathmark on the lower east side has it?

                                2. The Professor Feb 18, 2012 11:34 AM

                                  Schaefer's is definitely still around...like most of the legacy brands currently marketed by Pabst, it is very clearly not brewed from the same formula as 50 years ago. These days, it is a budget brew.
                                  I've seen it locally here in NJ for $6 or $7 a case.

                                  1. Bob Martinez Feb 18, 2012 11:22 AM

                                    God, that brings back memories. Back in it's heyday as the leading beer in NYC Schaefer on draft was pleasant enough. In cans or bottles it had a slightly metallic taste and was unpleasant. Of course that never stopped me from drinking it.

                                    Schaefer was purchased by Stroh's in the early 1980s. I have no idea if they changed the formula.

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