Where to get red beet powder?

[SerenaE]

I have just heard about red beet powder as a red food color (instead of chemical Red#40). Does anyone know where to get it in the area, preferebly east bay? I have tried both Berkeley Bowl branches, Whole Foods and Spun sugar and none of them carries it. Thanks!

[Robert Lauriston]

You can get it at the Vitamin Shoppe and probably other supplement stores, though it's much cheaper online.

[SerenaE]

Thanks. I found it in Rainbow grocery, bulk food section. First time there and their bulk food section is awesome!