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Super Bowl Sunday: Second largest fresh produce sales of the year

Melanie Wong Feb 6, 2012 12:20 AM

Just learned from a friend of mine who knows about nearly everything related to produce markets that Super Bowl Sunday represents the biggest produce sales of the year, second only to Thanksgiving. He said, "Avocados, cherry and grape tomatoes. broccoli, celery, snap peas, salsa..... The tomatoes and peas come from Mexico. The broccoli and celery from Imperial Valley, CA and Yuma, AZ. Avocados from SoCal and Mexico. Been that way for almost twenty years..."

I found it interesting and thought others might too. Here are a few pieces on the subject.

"What Will American Eat on Super Bowl Sunday?"
http://articles.chicagotribune.com/2012-02-03/features/chi-what-will-america-eat-on-super-bowl-sunday-20120203_1_chicken-wings-vegetables-veggie

"Perishables Group Reports on Super Bowl Weekend" Feb 4, 2011
http://www.youtube.com/watch?v=_FFDNJKypHA

"Super Bowl: Healthful Foods Need Not Apply"
http://www.epicurious.com/articlesgui...

  1. ChefJune Feb 6, 2012 11:20 AM

    Not everybody eats Buffalo wings.... ;)

    2 Replies
    1. re: ChefJune
      Melanie Wong Feb 7, 2012 12:35 AM

      Ha! Buffalo wing consumption probably drives up celery sales.

      1. re: Melanie Wong
        j
        jeanmarieok Feb 7, 2012 07:27 AM

        I agree - I cut up lots of celery and carrots to go with the chicken wings.

    2. chicgail Feb 6, 2012 11:36 AM

      I made a kale Caesar salad and guacamole to wide applause. Both produce-centric items.

      1 Reply
      1. re: chicgail
        Melanie Wong Feb 7, 2012 12:39 AM

        Nice going! As advocates for healthier food wonder how to inspire the American public to reach for veggies all year-round, the spike in produce sales is encouraging. Maybe more football is in order.

      2. chowser Feb 7, 2012 04:53 AM

        I go along the lines as the last link you posted--that many more are bought than consumed. The veggie platter is ubiquitous but usually the one that is most full by the end, although I don't discount that salsa and guacamole are very popular but only as a means to eat the chips. Grapes and other fruits tend to be more popular. But, nothing competes with the chips, queso dips, buffalo wings, chili, etc. I wonder if we know the same produce people--I know quite a few from the largest produce companies in your area.

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