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Greenwich - Will Morton's Rotisserie - Why empty on a Sat. Night?

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Hello fellow SW CT chowhounders,

I did a search for this spot on this board, and didn't come up with much, so perhaps the 'word' isn't out about this place, but besides that issue, I have my other theories as to why they always seem to be nearly empty even on weekend evenings.

I think it comes down to:

- Location (both in it's slightly off-the-beaten path location and it's proximity to the more upscale China White and Crew)

- Name/Signage Confusion (the name and sign both make this look like a place that's a Boston Market knockoff)

- Social Herding Mentality (i.e. if it's empty then it must be bad)

I think it's important to note that 'food quality,' 'service,' and 'prices' are not among the things I think are wrong with this place!

I've been to Will Morton's a few times in the last year or so, both for takeout and to sit down, and I was impressed with the friendly management, waitstaff, and food quality.

Let me get the disclaimers out of the way; WM's is not a fancy spot to impress a discriminating person looking for 'an experience.' They do care about the decor, but the small space and things like soda fridges nearby do not help the ambiance, if that's important to you.

There's a reason why the parking lot in front of China White is filled with Greenwichites' luxury cars, and the lot across the street at the strip mall containing WM's is mostly empty with a couple hondas and toyotas.

That said; if you're looking for a more casual eatery with some good quality food at moderate but totally reasonable prices, well, you could definitely do a lot worse.

Will Morton's is called a Rotisserie because they smoke their own meats, and you certainly can get the kind of meat + sides combo meals you'd find at a lo+slo bbq joint. But I think it's very important to let folks know that they do a lot more than this, from great soups, to fresh salads, (had a great cobb salad with house smoked turkey there last night!) to interesting sandwiches and entrees. (my buddy had a kobe burger that he really enjoyed)

I really hope you guys give it a shot. I can't tell you guys how many times I drove by this place, thinking about going in, and then got cold feet after seeing the place nearly empty.

I think they're struggling a bit because I often see them closed on weeknights, but if you get the chance to go on a weekend, you really ought to give it a try.

On that note, I'd love to hear stories from other chowhounders who have been; maybe they were not as good before, and so people have stopped going? I really would love to get to the bottom of why a place like this is having such a tough time.

You all have pointed me in the direction of some great spots in the area, so I'm hoping to do my part here and maybe bring a couple of you the same joy of eats I have gotten from this board!

Will Morton's Rotisserie
http://www.willmortonsrotisserie.com/...

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