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Floating Rock question

Are they going to make it?

I drove past it last night on the bus around 8:30 and the place looked completely empty. I've also noticed that they've taken to handpainting signs on their windows (which looks horrible) and hyping things like cheap wings and DJs. It seems like a place grasping at straws, desperate to get people in the door, and probably failing.

Have hounds been going and/or seeing it busy?

I admittedly have not been in a long time. I detest the space (it's too cavernous and sterile) and think the beverage offerings are abysmal, so I don't dine in. I also have no interest in the nightclub scene they are trying to foster. And paying those prices for takeout seems like a really bad value to me, especially after a handful of inconsistent trips. I get my chile and fish sauce fixes elsewhere. With another asian restaurant/nightclub opening across the street soon, will they be able to attract the same crowds they are now?

I hope I'm wrong, and that my observations are off, but they strike me as one of the places that should be added to the discussion of Kitchen Nightmares (even though Ramsey's unlucky touch would likely doom them). They need changes (I think) or they could be gone in a year. It would be sad to see them go, but it's also sad to have a place nearby that I just never want to visit.

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  1. I was very excited for their move to Cambridge. But then the combination of the long lag before opening, the reduced menu (in combo with higher prices, not unexpected given the change in real estate), and the weird nightclub vibe they seemed to be culturing made me cross it off my list. Sorry, but if you cross off half the menu and start hawking tiki drinks and DJs, that's what happens. Had I not known it in Revere I might not have stuck my nose up at the new place.

    I guess I like my restaurants to be holes-in-the-walls if possible--it make me feel like every effort gets concentrated on the plate. It's almost magical when a dumpy little place pumps out awesome food. When you gentrify a restaurant, it seems to lose something (even if it doesn't). I feel bad as I realize that this is a poor way to evaluate a restaurant on its merits, but I'm only human!

    2 Replies
    1. re: emannths

      I totally agree with you. I was so excited and then so letdown. If you are going to go upscale, you have to do it right. Building out the most boring decor imaginable, raising the prices, going more crowd-pleasing, and then making horrible decisions on drinks and a nightclub scene is just not the way to do it. There is a place in Portland, ME that I think does the more upscale approach well - Boda Thai.

      There is something awesome about going to a small place, dropping $20 or less and getting awesome food. Spending $40pp in a crappy, but grander room with that same food just sucks.

      1. re: emannths

        Which is why we love Mary Chung's. Hole in the wall, great food.

      2. I agree with both of you.

        All that DJ oriented promotion has kept me away too. I don't want to get there and find out they are now more club than restaurant. It has also kept me from getting a group of friend together to try it.

        That public persona makes it a place that certainly doesn't want me as a customer. And, that's a shame because the food was so good and I was so happy when it first opened.

        Someone on their team decided that food lovers where not what they wanted at this new place.

        Penny
        http://www.bostonzest.com/

        1. < It seems like a place grasping at straws, desperate to get people in the door, and probably failing. > Funny that you posted this, I was thinking the same thing yesterday when I walked by and saw three tables with people (aroud 6pm). I haven't noticed if it is any different during lunch, but I've never seen it packed at dinner. It doesn't help that there is Monkfish (small, but usually packed) and soon Moska(?) (though their seriously delayed opening is already turning me off) across the street. We enjoyed our one meal there, but I don't think that I will go back unless there is another Groupon/buy with me/etc. deal. And after reading about it on Chowhound I wish that I was able to make it to the original location before their move.

          1. I agree with everything so far, but the curry pork with fish sauce is still pretty amazing.

            1 Reply
            1. re: mkfisher

              Yeah, it is. But it also seems like a dish that takes a good recipe, rather than any serious cooking skill, and very low cost items, to make. For $19, if I am getting it takeout? Ouch.

            2. For me, bottom line is $16 for Tiger's Tears had better be great, and it's just average at best. Don't know about the lineage of the place - never went to FR when it was in Revere - but just seems sort of average food.

              Couple that with experiencing badly made drinks and I haven't been back.

              Granted, maybe as a hound, I am not in their target demographic with the DJ stuff.

              1 Reply
              1. re: Bob Dobalina

                The Myers + Chang Tiger's Tear salad is $11 and I vaguely remember someone giving it a positive review. And my BF had one somewhere else in Central Square (Green St or River Gods?) that he enjoyed more than the one at FR. So in other words, they aren't the only one in town that can supply a good Tiger's Tear.