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Jan 22, 2012 03:25 PM

Seattle Coffee History question (Corona Coffee)

I have before me a 3.5 lb glass container that has a label on it that says Corona Blend Coffee. It is a predominantly silver label with navy blue accents, and a "Juan Valdez"-like character next to a donkey. The lower part of the label has the words "imported-roasted and packed by Commercial Importing Co." with Seattle, Tacoma and Portland printed below it. It has a metal screw-on lid, plus a metal and wood handle affixed on each side. A pure guess, this appears to be something out of the 40's or 50's. I have googled everything that I can think of in trying to find out where this jar originated, without luck.

Anyone have any idea's?

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  1. My searches turned up quite a bit. For example, they advertised in the UW yearbook in 1916. Slogan: "The aristocrat of coffees". Apparently it was a fairly popular brand for quite a long time, I also found an ad from the Spokane Daily Chronicle July 26th, 1940. Their slogan then? "Costs More, Worth More"

    1 Reply
    1. re: Jeri L

      Where did you search? I'd be interested to see where else I can go. Thanks for the info!

      1. re: GH1618

        Are you sure that we're talking about the same company? Reason I ask is that unless they changed their name to ROYAL Corona Coffee, what you might be referring to is someone different.

        1. re: pamsmall

          It is the same, because the donkey logo went with it. Probably a merger of Royal and Corona brands. Here is another use of the logo:

          1. re: GH1618

            good assumption GH! Thanks again.

        2. re: GH1618

          I just responded to an earlier post of yours, but now having looked at all the Ebay links, perhaps you are correct. Thanks for helping me out. So now I need to determine what age my coffee container is. Any idea's, short of getting ahold of Douglas Distributing (Continental Importing)?

          1. re: pamsmall

            That's an idea. They might have some knowledge of when the corporate changes occurred.

          1. Here are some Royal Corona coffee cups, which show the Colombian connection:


            I think it's pretty clear that Juan Valdez came from the old Corona coffee logo.

            1. Then Royal Corona was bought out by Continental Coffee, and eventually, a new Commercial Importing Co. Was born: