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Boardwalk Fresh Burgers and Fries coming to Red Bank

A brief mention in Red Bank Green, coming to the former Zebu Forno location. Anybody have any experience with this chain? Are they another "Five Guys" style joint - eat our burgers well-done or don't bother coming!?

http://www.redbankgreen.com/2012/01/s...

http://www.boardwalkfreshburgersandfr...

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Zebu Forno
20 Broad St Ste 1, Red Bank, NJ 07701

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  1. I sent them an email asking just that. Will post results if/when I receive them.

    Edited to add: Well, it's not looking good. Haven't received a reply yet, but I got this from Yelp (where the overall rating is 2 out of 5 stars):

    "When I went to order the guy didn't ask how I wanted it so I asked. He said they only do well-done. What a joke - a custom, "fresh" burger place only does well-done. I told the guy what I thought of their policy and left without getting any food."

    I think I'll stick with 25 Burgers.

    1. Jeez. The burger joints are soon going to outnumber the amount of Italian restaurants in this area!

      7 Replies
      1. re: fershore

        My worst fears confirmed... got the answer from corporate or whoever is in charge:

        "All our burgers are cooked the same, well done. There would be health risks to do otherwise.
        I hope you will try our burgers before making a decision."

        Nope, sorry, not interested. Health risks? Seriously? I think it's more a case of not having sufficient confidence in your product.

        1. re: MarlboroMan

          Sigh... Agreed. Is it really too much to ask for decent quality meat that doesn't need to be literally cooked to death and a cook skilled enough to be able to cook to order?

          I guess it's another indication that I'm too old because I remember pride in a exceptional product and customer service to boot! This age's business model: lowest quality ingredients yielding an average (at best) product presented by minimum-wage workers giving the highest possible profit margin to the investors.

          Another establishment destined for mediocrity at best or, more likely, failure. My bet: gone in 2 yrs.

          Rant = Off, Apologies = On

          Edit: No disrespect meant to minimum-wage wage earners, only meant to illustrate that profit is highest on the list of priorities.

          1. re: jfedorko

            i don't believe Five Guys asks is you want it well done or rare, either. That's inherent of the fast food culture. They need to move with swift efficiency. I've never been to a Boardwalk and have only done Five Guys once or twice, but I think they're going for simplicity so that they can still move fast but at a few levels higher than true fast food chains.

            By the way, profit is the highest priority for ANY restaurant, whether it's a braised lamb and polenta or a triple-burger bomber with fries. You know this.

            1. re: aklein

              "By the way, profit is the highest priority for ANY restaurant"

              That is simply not true. There are plenty of restaurants that elevate quality over profit. They refuse to compromise on ingredients even though it reduces profit. They refuse to expand. They pay higher salaries and decent benefits to staff. In fact, I would submit that one of the things that separates the truly great restaurants from the rest of the field is the rejection of that very notion. Profit may be necessary, but it need not be paramount.

              1. re: MGZ

                I didn't mean to use "profit" as though it meant "cheap" or "low quality." I just meant that every restaurant is concerned with profit first, regardless of their standards. Restaurants don't stay in business without profit, they're not public servants. Of course there are different standards and levels of quality, I'm not that dense. But they may be willing to lose money on one item and unwilling to give in on quality, but they make it up on others to ensure an overall profit.
                I know the difference between Restaurant Nicholas and Five Guys, but both need to maintain profit first - regardless of their mission - in order to continue to do what they do. You can't deny that, can you?

                1. re: aklein

                  It's merely a question of where on the scale of priorites an owner places profit. As I said, necessary not paramount. In other words, a restaurant, or any other business for that matter, does not have to focus predominately or primarily on maximizing profit.

                  1. re: MGZ

                    Don't kid yourself...no profit=no business. Even non profit organizations need to make money. Restaurants are generally not in business out of the goodness of their hearts, although I never heard the whole story about that BonJovi restaurant...

      2. I've been to the Boardwalk Fresh in Hackensack. The burger is nothing special, and you need to order a double to match up to the huge bun they give you. But the fries are really good.

        1 Reply
        1. This still hasn't opened, and the Hackensack location has closed.

          2 Replies
          1. re: ebchower

            I walked past in Red Bank this weekend and see they had opened. It looked fairly busy. There's a place around the corner called Jrs which is supposed to be giving them competition. Anyone tried Jrs?

            1. re: ebchower

              I frequent the JR's in West End. I love Junior's. It can get a little pricey, but they offer deals of the month. They serve two sliders instead of one big burger. I love their grilled chicken sandwiches, the fact that they offer whole wheat rolls, and their salads are so good it's shocking. I wish them much success in their Red Bank location.

          2. Boardwalk Fresh has closed and was replaced by this.

            http://macattackcheesery.com/

            Looks good and fattening.