Smashburger to open!
Smashburger is scheduled to open at 14730 Biscayne Blvd., Miami, FL 33181 (in the plaza with Total Wine, and next door to the new Sir Pizza) on Saturday, 12-31-2011 (New Year's Eve).
I stopped by there today, and had a menu forced upon my by a preternaturally cheerful trainee. Prices look good, and Smashburger's food is well-known in the burger-eatin' arena.
I don't know about their burgers, but Forbes sure likes their business model:
I noted in a recent NYT article Danny Meyer also publically raving about the "$8 burger model" or whatever you want to call it. Lots of profit and no dealing with much of the overhead and headaches of full-service restaurants.
Forbes indicates the $8 is the average ticket price, for a burger, fries and drink. Looking at the menu, the highest priced burger is $7.19, fries range from $2 to $2.50, and IBC bottled sodas are in the $2 range. Should be easy to get in, eat well, and get out for $8-$9. As Forbes points out, comparable to other "fast-casual" places.
Smashburger is all right, fairly comparable to Five Guys. Nowhere near the selection of Cheeburger Cheeburger but the burgers themselves are pretty good. We got them here in Ohio as part of their first expansion from Denver.
Each location seems to have a specialty burger honoring the area. In Ohio we have the Buckeye Burger.
It's open. I tried it a couple of days ago. The burger was good but not in the same league as Shake Shack. Mine was on the salty side- not sure of that was an isolated incident or the result of the smashing. I wasn't crazy about the egg bun as well. I tried the regular fries and the Smashfries (rosemary, olive oil and garlic) and both were weak.
I need to try the burger again before coming to a firm conclusion.
Another new article on SmashBurger
"Now with 143 locations in 25 states, Smashburger offers burgers freshly made from Angus beef, uniquely accessorized with diverse toppings, and the meal is brought fresh to the table by a server. Nothing is pre-cooked.
But the showpiece at Smashburger is how it adapts its product to local tastes..."
I got to try Smashburger AND Shake Shack for the first time on a recent trip to Miami -- the Smashburger in Kendall and Shake Shack on South Beach. I found them both to be good (if a little overpriced), and both definitely better than the ubiquitous Five Guys (which we have all over Orlando, unlike the other two) and Cheeburger Cheeburger.
The burgers at both places were juicy, with slightly crispy edges, nice soft buns (possibly buttered and grilled), and has great melty American cheese. They reminded me of far better versions of the typical Steak 'n' Shake "steakburger," which is definitely overpriced and not very good.
I liked the fries at Smashburger and Shake Shack as well, and I'm usually not a fry guy. My brother gave a slight edge to Smashburger overall, but I liked both and hope they make it up to Central Florida.