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Dec 17, 2011 10:40 AM

Atwater Village Farm is open for business

It's on the way home and we've been watching through the window for some time so stopped on Friday, their opening day. No signage yet but on the corner of Larga and Glendale Blvd. The store is handsome and has a really gallery feel. The shelves aren't teeming but there is an interesting array of local products. The produce rack has high quality items at very steep prices. There are enticing small jars of local jams and chutneys at $12 a crack. I found a good brand of tomato paste in a tube and also picked up some harrisa, also in a tube and something I'd never seen before. Both items were $3 which seems fair. There is a counter with pretty baked goods, including a good selection of vegan items, and as I recall the prices weren't posted. The staff was genial and happy to add items to a wishlist they are compiling. I suspect that when they're more fully stocked there will be more items in the proletariat price range. An extremely pleasant place to shop and the parking is less treacherous than Trader Joe's. If they cater a bit more to folks who lack unlimited disposable income I predict they'll thrive as a friendly neighborhood haven of fine foods.

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  1. Thanks for sharing Layne!

    Do you know the hours or any other info? I'd love to check it out. Sounds superb for some gifts perhaps too! :)

    3 Replies
      1. re: Deidre7

        3224 Glendale Blvd.
        LA, CA. 90039

      2. I strolled in there last weekend to check it out. It still seems a little sparse, but they do have some interesting products. Some nice selections of flours for baking. The pricing is a bit high, like $12+ for a medium jar of pickles. I was wishing for more produce. I hope they survive, but something tells me, this model will not weather the economic storm.

        1 Reply
        1. re: Grog

          I agree here. I've been back a couple of times and there still isn't a lot of merchandise. I needed to pick up some eggs in a hurry but they were $7 a pop. Sorry, can't patronize chickens that apparently live better than I do. They did have cardoons which you don't see every day but again, I think these prices might fly in Beverly Hills, they are pretty out of line for humble Atwater. Such a cute shop and so convenient a location. I hope they do a little reality check pronto.